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All Journal Jurnal Ekonomi Dharma Jnana JIS Siwirabuda (Jurnal Ilmiah Sains Sosial, Kewirausahaan dan Kebudayaan)
I Wayan Sugiartana
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Library & Information Science Social Sciences

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Pemberdayaan SDM untuk Membantu Penguatan Modernisasi Koperasi Cokorda Istri Mas Kusumaningrat; I Komang Trisna Eka Putra; I Wayan Sugiartana
Jurnal Dharma Jnana Vol. 2 No. 1 (2022): JURNAL DHARMA JNANA
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

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Abstract

Pengabdian ini mengambil topik penguatan dan modernisasi koperasi agar dapat meningkatkan kesejahteraan koperasi. Kegiatan ini diharapkan bermanfaat bagi para peserta dalam mengelola koperasi ditengah tantangan menghadapi kendala selama pandemi covid 19. Kegiatan pelaksanaan pengabdian masayarakat diadakan dengan penyuluhan kepada Koperasi Karunia Dwi Makmur Denpasar. Metode yang digunakan dalam kegiatan pengabdian ini adalah ceramah dan tanya jawab. Ceramah terkait penguatan dan modernisasi koperasi dilanjutkan tanya jawab mengenai materi yang dipaparkan. Sebelum memulai penyuluhan, pemateri menanyakan kepada peserta tentang macammacam pekerjaan yang dilakukan pegawai koprasi. Dari hasil tanya jawab tersebut diketahui bahwa peserta belum belum memahami bagiamana cara memanfaatkan teknologi dan inovasi produk. Harapanya setelah mengikuti penyuluhan, dengan memanfaatkan teknologi dan inovasi produk diharapkan mampu membantu penguatan dan modernisasi koperasi yang dapat meningkat kesejahteraannya.
Pemberdayaan Kewirausahaan Dan Pelatihan Pembuatan Makanan Sehat Dengan Mengolah Bahan Pangan Potensi Lokal Di Desa Pangsan Ni Made Puriati; I Komang Trisna Eka Putra; I Wayan Sugiartana; Aditya Manggala RS
Jurnal Dharma Jnana Vol. 4 No. 1 (2024): JURNAL DHARMA JNANA
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

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Tujuan dari pengabdian masyarakat ini adalah dapat menumbuhkan jiwa kewirausahaan yang dapat meningkatkan pendapatan serta keterampilan ibu-ibu di desa Pangsan melalui pelatihan pembuatan makanan sehat yaitu nugget sayur, menggunkan bahan-bahan sayur pertanian yang ada di desa Pangsan. Metode pelaksanaan dalam program ini adalah sosialisasi, pelatihan, pendampingan dan evaluasi. Hasil dari program pengabdian masyarakat ini adalah pengetahuan, kemampuan untuk mengolah dan memasarkan nugget sayur. Dilihat dari survei awal dan survei akhir yang dilakukan sebelum dan sesudah sosialisasi dan pelatihan menunjukan dari awalnya. Selain itu, keuntungan yang diperoleh setelah pendampingan meningkat yang awalnya 20% menjadi 80%.
Green Marketing Communication Strategy on Le Minerale Product Purchasing Decision Aprilianty, I Dewa Ayu Paramitha; Manggala RS, Aditya; Erma Mertaningrum, Ni Luh Putu; I Wayan Sugiartana
Jurnal Ekonomi Vol. 14 No. 02 (2025): Edition April - June 2025
Publisher : SEAN Institute

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This research examines the influence of sustainable marketing communications or green marketing communications on Generation Z's purchasing decisions for Le Minerale bottled drinking water products in Denpasar City. This research employed a quantitative methodology, gathering data through questionnaires distributed to 60 Generation Z individuals who consume Le Minerale. The study utilized a purposive sampling method, categorized under non-probability sampling methods. With the aid of SmartPLS software, the data was examined using the Partial Least Square (PLS) method. The data analysis results indicate that the p-value for hypothesis testing with path coefficients is 0.000, or less than 0.05. Therefore, if the p-value is less than 0.05, it suggests a direct relationship between the variables under analysis, in accordance with the guidelines for hypothesis testing using path coefficients. With a p-value of 0.000 and an effect size of 0.780, the t statistic in this investigation was reported at 22,000. Since the p-value is less than 0.05 and the t statistic is much higher than the 2.00 cutoff, it is possible to accept H1 and reject H0. The findings reveal that eco-friendly marketing communication significantly and positively influences purchasing decisions. Generation Z, who have high environmental awareness, tend to be more supportive of brands that actively communicate sustainable practices and transparency in their products.
KEPUASAN KERJA KARYAWAN: STUDI KASUS PADA TOKO SEMAT SARI BADUNG Rangga, Samuel Umbu; Eka Putra, I Komang Trisna; Ni Made Puriati; I Wayan Sugiartana; Aditya Manggala RS
Jurnal Ilmiah Sains Sosial, Kewirausahaan dan Kebudayaan Vol. 3 No. 2 (2025): JIS SIWIRABUDA September 2025
Publisher : Universitas Tabanan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58878/jurnalilmiahsainssosialkewirausahaandankebudayaan.v3i2.397

Abstract

This study explores in-depth the perceptions and experiences of employees at Toko Semat Sari Badung, a grocery store located at Jalan Semat Sari No. 3A, Tibubeneng Village, North Kuta, Badung, regarding the factors that drive their job satisfaction. Adopting a qualitative approach, data were collected through in-depth interviews with employees and the store owner, then analyzed thematically to uncover the meaning behind their narratives regarding salary, bonuses, working conditions, and relationships with coworkers. The findings indicate that while working conditions (the physical store environment) and relationships with coworkers (a sense of family) were consistently cited as highly significant sources of satisfaction and support, there were strong nuances of expectations regarding salary and bonuses. Employees perceived a gap between financial rewards and dedication, indicating a perception of fairness that management needs to address. Overall, this study reveals that job satisfaction at Toko Semat Sari Badung is the result of a complex interaction between a conducive physical environment, deep social support, and dynamics of compensation perceptions. Recommendations focus on open dialogue about compensation and strengthening appreciation, as well as ongoing efforts to foster a supportive work culture. Keywords: satisfaction, employee perception, human resource management
Pemanfaatan Influencer sebagai Strategi Pemasaran dalam Meningkatkan Penjualan di PT. Mega Tiara Sinar Abadi I Wayan Wahyu Sudiatmika; I Komang Trisna Eka Putra; Aditya Manggala R S; I Wayan Sugiartana
Jurnal Ilmiah Sains Sosial, Kewirausahaan dan Kebudayaan Vol. 3 No. 1 (2025): JIS SIWIRABUDA Maret 2025
Publisher : Universitas Tabanan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58878/jissiwirabuda.v3i1.351

Abstract

The use of influencers in marketing strategies is an important factor in increasing product promotion and sales at PT. Mega Tiara Sinar Abadi. This study aims to determine the effectiveness of using influencers in increasing Vespa product sales, especially after experiencing a decline due to the COVID-19 pandemic. The presence of influencers is expected to increase consumer purchasing power and expand marketing reach through digital platforms. The results of the study show that social media influencers play a role in building two-way interactions between brands and consumers, which has an impact on increasing brand awareness and consumer trust. The image built by influencers through social media, especially Instagram, has proven effective in forming an emotional atmosphere with the audience and driving purchasing decisions. In addition, Instagram is one of the main elements in a digital communication strategy that allows consumers to be more connected to the products being promoted. This study uses a qualitative approach with an in-depth interview method involving three key informants from PT. Mega Tiara Sinar Abadi. The findings of this study contribute to understanding the strategic role of influencers in digital marketing and convincing them of increasing company sales.
Co-Authors Aditya Manggala R S Aditya Manggala RS Aprilianty, I Dewa Ayu Paramitha Cokorda Istri Mas Kusumaningrat Eka Putra, I Komang Trisna I Komang Trisna Eka Putra I Wayan Wahyu Sudiatmika Manggala RS, Aditya NI LUH PUTU ERMA MERTANINGRUM Ni Made Puriati Rangga, Samuel Umbu