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All Journal Jurnal Hospitality dan Pariwisata IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa
Vinata, Jessica Natania
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Humanities Computer Science & IT Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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Pengaruh Minat Pengunjung Penghuni Allogio Terhadap Padang Sinar Minang Allogio Kevin; Sungoro, Messya Wijayanti; Cheung, Velicya Tarisha; Vinata, Jessica Natania; Waisa, Cheryl Jesslyn
IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Vol. 3 No. 2 (2024): IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa
Publisher : Indra Institute Research & Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58707/ikhlas.v3i2.775

Abstract

Padang Sinar Minang Restaurant is a culinary business that is quite busy with visitors from the Alloggio cluster. Therefore, this research aims to investigate the influence of Alloggio visitors' interest in Padang Sinar Minang Alloggio Restaurant. To conduct this research, a qualitative research method was used with data collection through questionnaires. Data was collected from a research sample of 56 respondents living in the Alloggio cluster. The findings show that there is high buying interest from visitors to Alloggio residents towards the Padang Sinar Minang Alloggio Restaurant. This high buying interest is demonstrated by the frequency of consumer purchases, which at least once a week make a purchase at the Padang Sinar Minang Alloggio Restaurant. The main factors that influence this interest are price and taste (80.4%) where consumers think that the Padang cuisine offered has an appropriate price and taste. The higher the consumer's buying interest, the greater the interest of visitors from Alloggio residents to make purchasing decisions at the Padang Sinar Minang Alloggio Restaurant.
STRATEGI PENGELOLAAN KAWASAN WISATA KULINER DI PASAR LAMA TANGERANG Vinata, Jessica Natania; Puspadewi, Roels Ni Made Sri
Jurnal Hospitality dan Pariwisata Vol 11, No 2 (2025): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v11i2.9148

Abstract

Kawasan wisata kuliner Pasar Lama Tangerang merupakan salah satu destinasi unggulan di Kota Tangerang yang memiliki potensi ekonomi dan budaya tinggi, namun menghadapi tantangan dalam aspek ketertiban pedagang, kebersihan lingkungan, dan keterbatasan lahan parkir. Penelitian ini bertujuan untuk menganalisis strategi pengelolaan kawasan dengan menggunakan teori POAC (Planning, Organizing, Actuating, Controlling) dan konsep 3A (Attraction, Accessibility, Amenities) sebagai dasar dalam mewujudkan keberlanjutan kawasan wisata kuliner. Metode penelitian yang digunakan adalah kualitatif deskriptif melalui observasi lapangan dan wawancara mendalam dengan pengelola, pedagang, dan pengunjung. Hasil penelitian menunjukkan bahwa penerapan strategi pengelolaan telah berjalan cukup baik melalui penataan ruang, penyediaan fasilitas, serta kegiatan promosi dan hiburan. Namun, implementasi setiap fungsi POAC belum optimal karena masih terdapat kendala koordinasi antar pihak dan lemahnya sistem pengawasan kebersihan. Berdasarkan analisis konsep 3A, Pasar Lama memiliki daya tarik kuliner yang kuat, aksesibilitas yang strategis, dan fasilitas yang cukup memadai meskipun belum merata di seluruh area. Oleh karena itu, diperlukan peningkatan partisipasi pedagang, penataan fasilitas yang lebih merata, serta pengawasan terpadu agar pengelolaan kawasan dapat berjalan lebih efektif dan berkelanjutan.Kata Kunci: Strategi pengelolaan, wisata kuliner, POAC, 3A, Pasar Lama Tangerang.
Co-Authors Cheung, Velicya Tarisha Kevin Puspadewi, Roels Ni Made Sri Sungoro, Messya Wijayanti Waisa, Cheryl Jesslyn