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All Journal Bisma : Business and Management Journal PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING
Sari, Olivia
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Influence of Product Quality, Price, Brand Image and Promotion on Customer Satisfaction on Lazada (Case Study in Pekanbaru City Communities) Panjaitan, Harry Patuan; Vinson, Vinson; Yani, Fitri; Sitompul, Silvia Sari; Sari, Olivia; Lubis, Wahyu May Chrisfin
International Conference on Business Management and Accounting Vol 2 No 2 (2024): Proceeding of International Conference on Business Management and Accounting (May
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/icobima.v2i2.4391

Abstract

This study aims to determine and analyze the effect of product quality, price, brand image and promotion on customer satisfaction at Lazada (Case Study of Communities in Pekanbaru City). Determination of the sample in this study using accidental sampling. This study uses primary data. In this study, primary data were obtained directly from respondents by dividing questionnaires or lists of statements on a predetermined sample. Secondary data is generally in the form of evidence, historical records or reports arranged in published archives. The method used is multiple linear regression analysis with a sample of 150 respondents. The research results show that product quality, price, and promotion have a significant effect on customer satisfaction at Lazada, while brand image has no significant effect on customer satisfaction at Lazada.
The Influence of Green Banking and Corporate Social Responsibility on Firm Value in the Banking Sector Listed on the Indonesia Stock Exchange (2018–2023) Sari, Olivia; Muslimin, Muslimin
BISMA : Business and Management Journal Vol. 3 No. 1 (2025): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v3i1.1746

Abstract

This research examines the effect of Green Banking and Corporate Social Responsibility (CSR) on the firm value of banking institutions listed on the Indonesia Stock Exchange (IDX) over the period 2018 to 2023. Utilizing a quantitative methodology with purposive sampling, the study selected nine banks that consistently disclosed sustainability reports throughout the study period. The variables Green Banking and CSR were operationalized through their respective disclosure indices, while firm value was measured by the Price to Book Value (PBV) ratio. Data analysis was conducted using panel data regression employing the Random Effects Model. The empirical findings reveal that both Green Banking and CSR exert a statistically significant and positive influence on firm value. Specifically, a 1% increase in Green Banking and CSR disclosure corresponds to an approximate increase of 1.17% and 1.08% in PBV, respectively. These results highlight the critical role of environmental and social governance factors in shaping investor perceptions and enhancing firm valuation. It is recommended that banks enhance transparency and disclosure practices related to Green Banking and CSR to bolster market valuation and promote sustainable corporate growth. This study contributes to the expanding body of literature on sustainable finance and its impact on firm performance within emerging market contexts.
Co-Authors Fitri Yani Harry Patuan Panjaitan Lubis, Wahyu May Chrisfin Muslimin Muslimin Sitompul, Silvia Sari Vinson, Vinson