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All Journal Proceedings of the 1st UR International Conference on Educational Sciences Procuratio : Jurnal Ilmiah Manajemen ARSY : Jurnal Aplikasi Riset kepada Masyarakat INVEST : Jurnal Inovasi Bisnis dan Akuntansi Bansi (Jurnal Bisnis Manajemen Akuntansi) PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING International Journal of Information System and Innovation Management
Sitompul, Silvia Sari
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Quality Evaluation on Private Higher Education Institutions in Pekanbaru (Integrating Kano Model and Quality Function Deployment) Purwati, Astri Ayu; Sitompul, Silvia Sari
Proceedings of the 1st UR International Conference on Educational Sciences Vol 1, No 1 (2017)
Publisher : Proceedings of the 1st UR International Conference on Educational Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The era of ASEAN Economic Community (AEC) requires all higher education institutions in Asia should be ready to compete each other so the alumni can fulfill the requirements in ASEAN labor market. The purpose of this research is to evaluate the quality of higher education institutions (HEI) in Pekanbaru based on student sperceptions and to provide some technical responses to result in quality improvement. Samples of this research are seven (7) private universities which were selected by using cluster sampling method with 379 students of the total respondents. This research also used Kano Model and Quality Function Deployment approach as the integration tools which can help togather voice of customer (VoC) and generate a matrix of priority needs and technical responds in a form of House of Quality. The result of this research found 9 (nine) priority on need. They are student’s achievement index which is more than 3.00, research supervising by the lecturer, lecturer’s discipline, ability of the use of technology, lecturer’s assesment method, academic staff’s passion and patience in delivering service, english proficiency, teaching and learning atmosphere, academic Information Effectiveness. From this research, HEI can conduct several steps to improve the quality such as lecturer and staff’s training and development, monitoring of teaching and learning process, student’s softskill and practical ability improvement, and monitoring of academic’s rules and procedures.
Influence of Product Quality, Price, Brand Image and Promotion on Customer Satisfaction on Lazada (Case Study in Pekanbaru City Communities) Panjaitan, Harry Patuan; Vinson, Vinson; Yani, Fitri; Sitompul, Silvia Sari; Sari, Olivia; Lubis, Wahyu May Chrisfin
International Conference on Business Management and Accounting Vol 2 No 2 (2024): Proceeding of International Conference on Business Management and Accounting (May
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/icobima.v2i2.4391

Abstract

This study aims to determine and analyze the effect of product quality, price, brand image and promotion on customer satisfaction at Lazada (Case Study of Communities in Pekanbaru City). Determination of the sample in this study using accidental sampling. This study uses primary data. In this study, primary data were obtained directly from respondents by dividing questionnaires or lists of statements on a predetermined sample. Secondary data is generally in the form of evidence, historical records or reports arranged in published archives. The method used is multiple linear regression analysis with a sample of 150 respondents. The research results show that product quality, price, and promotion have a significant effect on customer satisfaction at Lazada, while brand image has no significant effect on customer satisfaction at Lazada.
Peningkatan kualitas SDM Batik Riau melalui pelatihan membatik Purwati, Astri Ayu; Desnelita, Yenny; Yusrizal, Yusrizal; Suriyanti, Linda Hetri; Sitompul, Silvia Sari; Gustientiedina, Gustientiedina; Hamzah, Muhammad Luthfi; Irwan, Irwan; Kurniawan, Wahyu Joni; Rusilawati, Ermina
ARSY : Jurnal Aplikasi Riset kepada Masyarakat Vol. 5 No. 2 (2024): ARSY : Jurnal Aplikasi Riset kepada Masyarakat
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/arsy.v5i1.999

Abstract

This community service program aims to enhance the quality of human resources (HR) among Riau batik artisans through comprehensive batik training. Riau batik, as a cultural heritage with high aesthetic and historical value, faces challenges in maintaining its sustainability and competitiveness amidst evolving market demands and trends. The primary challenge is the lack of skills and knowledge among artisans in batik techniques, design innovation, and the use of eco-friendly materials. The training, led by a batik expert, provides artisans with new skills in design, coloring, and batik techniques, along with effective marketing strategies to boost Riau batik's appeal in both national and international markets. The results of the program show significant improvements in the quality of batik products, as well as innovations in motifs and designs that better align with market preferences. Consequently, this training is expected to contribute to the preservation and development of Riau batik and improve the livelihoods of local batik artisans.
The Role of Brand Image, Promotions, and Product Quality in Shaping Customer Satisfaction and Loyalty Stevani, Stevani; Sitompul, Silvia Sari; Agusra, Dodi
International Journal of Information System and Innovation Management (IJISIM) Vol. 1 No. 2 (2023): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/ijisim.v1i2.737

Abstract

This study aims to analyze the effect of brand image, promotion and product quality on the satisfaction and loyalty of supermi consumers in Pekanbaru city either partially or simultaneously. This study uses the analysis of multiple linear regression equations using the SPSS version 21 application, with a total sample of 100 supermi people in the city of Pekanbaru. The results of the first study showed that the brand image and product quality variables had a positive and significant effect on the consumer satisfaction variable, while the promotion variable had a positive but not significant effect on the consumer satisfaction variable. Then in the second test results obtained that the brand image and promotion variables have a positive and significant effect on the consumer loyalty variable, while the product quality variable has no and significant effect on consumer loyalty. Furthermore, in the results of the third test, it is also known that the variable customer satisfaction has a positive and significant impact on the supermi consumer loyalty variable in the city of Pekanbaru.
Strategic Innovation in Sharia Governance: The Evolving Management Role of the Sharia Supervisory Board Dwi, Septy Rahma; Lesmita, Febria; Suzana, Suzana; Albahi, Muhammad; Abdullah, Siti Intan Nurdiana Wong; Sitompul, Silvia Sari
International Journal of Information System and Innovation Management (IJISIM) Vol. 2 No. 1 (2024): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/ijisim.v2i1.953

Abstract

The Shariah Supervisory Board (DPS) plays a vital role in ensuring that the operations and financial products of Islamic financial institutions comply with Shariah principles. This research aims to explore the roles, responsibilities, and challenges faced by DPS through analyzing the available literature. Through the literature study method, this research analyzes various secondary sources, including scientific articles, books, regulations, and reports from Islamic financial institutions. The results show that DPS has a key role in providing trust to stakeholders, but also faces various challenges, such as the lack of uniform global standards and limited resources. This study provides recommendations to strengthen the role of DPS, including improved training and education of DPS members, as well as harmonization of regulations at the international level. Thus, DPS can be more effective in supporting the sustainable growth of the Islamic finance industry in accordance with Islamic principles.  
Analisis Pengaruh Kualitas Produk, Harga dan Promosi terhadap Keputusan Pembelian Battery Sepeda Motor Sitompul, Silvia Sari; Chrispin, Gustavito; Hamzah, Muhammad Luthfi
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 1 No. 1 (2020): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v1i1.18

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, harga, dan promosi terhadap keputusan pembelian di PT GS Battery Astra Otoparts Cabang Pekanbaru. Penelitian ini menggunakan metode deskriptif kuantitatif yaitu menjelaskan dan mendeskripsikan hasil penelitian yang diperoleh dari hasil kuesioner dan bersifat asosiatif untuk menjelaskan hubungan sebab akibat antara variabel bebas dan variabel terikat. Total sampel 50 responden dipilih secara accidental sampling yang merupakan konsumen yang membeli battery GS di PT GS Battery Astra Otoparts Cabang Pekanbaru. Teknik analisis data yang digunakan adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa variabel kualitas produk dan harga berpengaruh positif terhadap keputusan pembelian, sedangkan variabel promosi berpengaruh negatif terhadap keputusan pembelian. Variabel kualitas produk dan harga berpengaruh signifikan, sedangkan variabel promosi tidak berpengaruh signifikan terhadap keputusan pembelian pada PT GS Battery Astra Otoparts Cabang Pekanbaru. Kata Kunci : Kualitas Produk, Harga, Promosi, Keputusan Pembelian
Analisa Faktor Pendorong terhadap Kinerja Karyawan Perusahaan Swasta di Pekanbaru Sitompul, Silvia Sari; Sartika, Rosa
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 3 No. 1 (2022): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v3i1.237

Abstract

Tujuan penelitian ini adalah untuk menguji pengaruh pengembangan karir, locus of control, stress kerja, dan kepemimpinan terhadap kinerja karyawan di PT. Malindo Karya Lestari Pekanbaru. Sampel yang digunakan dalam penelitian ini adalah 59 karyawan tetap di PT. Malindo Karya Lestari Pekanbaru. Sebagai variabel eksogen adalah pengembangan karir, locus of control, stress kerja, dan kepemimpinan. Sedangkan variabel endogen terdiri atas kinerja karyawan. Alat analisis yang digunakan dalam penelitian ini adalah software SPSS dan analysis of variance (ANOVA). Hasil yang diperoleh merupakan adanya pengaruh positif signifikan locus of control terhadap kinerja karyawan, sebaliknya penembangan karir, stress kerja, dan kepemimpinan tidak memiliki pengaruh yang signifikan terhadap kinerja karyawan. Kata Kunci: Pengembangan Karir, Locus of Control, Stress Kerja, Kepemimpinan, dan Kinerja Karyawan.
THE EFFECT OF PRICE, DIGITAL MARKETING, AND SERVICE QUALITY ON CONSUMER SATISFACTION AND LOYALTY AT CV. EKA PRIMA PEKANBARU Liyanto, Jessen; Sitompul, Silvia Sari; Yani, Fitri; Panjaitan, Harry Patuan
Procuratio : Jurnal Ilmiah Manajemen Vol 12 No 3 (2024): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v12i3.4733

Abstract

This study aims to determine and analyze the effect of price, digital marketing and service quality on consumer satisfaction and loyalty at CV. Eka Prima Pekanbaru. The population of this study includes all consumers of CV Eka Prima Pekanbaru. The sample size was calculated using Roscoe Technique whereby 100 respondents were obtained. The data collection method used a questionnaire and hypothesis testing used full model structural equation modeling (SEM) analysis with SmartPLS. The results of this study indicate that price, digital marketing, and service quality have significant effect on consumer satisfaction and loyalty at CV Eka Prima Pekanbaru. Penelitian ini bertujuan untuk menentukan dan menganalisa pengaruh dari harga, digital marketing, dan kualitas pelayanan terhadap kepuasan konsumen dan loyalitas pada CV. Eka Prima Pekanbaru. Populasi dari penelitian ini mencakup seluruh konsumen pada CV. Eka Prima Pekanbaru. Ukuran sampel dihitung menggunakan Teknik Roscoe sehingga didapatkan total 100 responden. Pengumpulan data menggunakan kuesioner dan pengujian hipotesis menggunakan Analisis Structural Equation Modeling (SEM) dengan SmartPLS. Hasil penelitian menunjukkan bahwa harga, digital marketing, dan kualitas pelayanan memiliki pengaruh signifikan terhadap kepuasan konsumen dan loyalitas pada CV. Eka Prima Pekanbaru.
Pengaruh Kerjasama Tim, Mentoring dan Motivasi Terhadap Kinerja Karyawan Frontliner Pada PT. Bank Central Asia, Tbk Kantor Cabang Utama Pekanbaru Sitompul, Silvia Sari; Guntur, Guntur
Jurnal BANSI - Jurnal Bisnis Manajemen Akutansi Vol. 1 No. 1 (2021)
Publisher : Yayasan Rahmatan Fidunya Wal Akhirah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (414.661 KB) | DOI: 10.58794/bns.v1i1.32

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana pengaruh rekrutmen, pelatihan dan insentif terhadap kinerja karyawan. Kinerja Karyawan merupakan suatu prestasi kerja atau prestasi sesungguhnya yang dicapai oleh seseorang. Sampel yang digunakan dalam penelitian ini adalah seluruh karyawan front office PT Bank Central Asia, Tbk Cabang Sudirman. Penentuan sampel menggunakan metode purposive sampling dan teknik analisis data yang digunakan adalah regresi linier berganda dengan SPSS. Variabel Independen adalah rekrutmen, pelatihan dan insentif yang diuji pengaruhnya terhadap kinerja karyawan sebagai variabel dependen. Hasil penelitian ini menunjukkan bahwa rekrutmen dan pelatihan berpengaruh positif signifikan terhadap kinerja karyawan sedangkan insentif tidak memiliki pengaruh signifikan terhadap kinerja karyawan.
Pengaruh Inflasi, Ukuran Perusahaan, Leverage dan Likuiditas Terhadap Return Saham Pada Perusahaan Manufaktur Sub Sektor Makanan Dan Minuman Yang Terdaftar Di Bursa Efek Indonesia Tahun 2015-2019 Yusrizal, Yusrizal; Sitompul, Silvia Sari; Rahwana, Neneng
Jurnal BANSI - Jurnal Bisnis Manajemen Akutansi Vol. 1 No. 1 (2021)
Publisher : Yayasan Rahmatan Fidunya Wal Akhirah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (367.779 KB) | DOI: 10.58794/bns.v1i1.33

Abstract

Penelitian ini bertujuan untuk menganalisis inflasi, ukuran perusahaan, leverage, dan likuiditas terhadap return saham. Objek penelitian ini adalah perusahaan manufaktur sub sektor makanan dan minuman yang terdaftar di Bursa Efek Indonesia tahun 2015-2019. Teknik pengambilan sampel yang digunakan adalah metode purposive sampling. Jumlah sampel yang digunakan dalam penelitian ini adalah 18 perusahaan manufaktur pada sub sektor makanan dan minuman yang terdaftar di BEI tahun 2015-2019. Metode analisis yang digunakan dalam penelitian ini adalah Analisis Regresi Berganda. Hasil penelitian menunjukkan bahwa: Inflasi berpengaruh terhadap return saham, ukuran perusahaan tidak berpengaruh terhadap return saham, leverage tidak berpengaruh terhadap return saham, dan likuiditas tidak berpengaruh terhadap return saham.
Co-Authors Abdullah, Siti Intan Nurdiana Wong Agusra, Dodi Albahi, Muhammad Chrispin, Gustavito Desnelita, Yenny Dwi, Septy Rahma Fitri Yani Guntur Guntur Gustientiedina Hamzah, Muhammad Luthfi Harry Patuan Panjaitan Irwan Irwan Lesmita, Febria Liyanto, Jessen Lubis, Wahyu May Chrisfin Purwati, Asri Ayu Purwati, Astri Ayu Purwati, Astri Ayu Rahwana, Neneng Rusilawati, Ermina Sari, Olivia Sartika, Rosa Stevani, Stevani Suriyanti, Linda Hetri SUZANA, SUZANA Vinson, Vinson Wahyu Joni Kurniawan, Wahyu Joni Yusrizal Yusrizal