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All Journal Buletin Pengabdian Multidisiplin Proceeding of International Conference on Humanity Education and Society
Dwiyanti, Clarita
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Sosialisasi Kunci Sukses Menjadi Entrepreneur Muda dalam Meningkatkan Product, Branding, dan Marketing bagi Karang Taruna di Desa Kayoman Gunung Kidul Khaharsyah, Alfat; Hadi, Syamsul; Dwiyanti, Clarita
Buletin Pengabdian Multidisiplin Vol. 1 No. 2 (2023): Buletin Pengabdian Multidisiplin November 2023
Publisher : Piramida Akademi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62385/budimul.v1i2.50

Abstract

Tujuan – Penelitian ini membahas strategi sosialisasi kunci sukses menjadi entrepreneur muda dengan fokus pada peningkatan produk, branding, dan pemasaran bagi Karang Taruna di Desa Kayoman, Serut, Gedangsari, Gunung Kidul, Yogyakarta. Tujuan dari penelitian ini adalah untuk membantu anggota Karang Taruna memahami konsep dasar bisnis, mengembangkan produk yang berkualitas, memperkuat identitas merek, dan meningkatkan efektivitas strategi pemasaran mereka. Metode – Metode pengabdian ini melibatkan analisis pasar, pelatihan, dan pendekatan konsultasi dengan pengusaha sukses dan pakar branding. Hasil – Hasil dari pengabdian ini menunjukkan bahwa melalui sosialisasi yang efektif, pemahaman mendalam tentang pasar sasaran, pengembangan produk inovatif, serta strategi branding dan pemasaran yang tepat, anggota Karang Taruna dapat meningkatkan daya saing mereka dalam bisnis. Temuan ini menyoroti pentingnya pendekatan holistik dalam mengembangkan keterampilan kewirausahaan muda di tingkat lokal, yang pada gilirannya dapat memberikan kontribusi positif terhadap pertumbuhan ekonomi dan pembangunan komunitas di daerah tersebut.  
THE INFLUENCE OF PERCEIVED ORGANIZATIONAL SUPPORT, JOB EMBEDDEDNESS, AUTHENTIC LEADERSHIP, AND PSYCHOLOGICAL OWNERSHIP ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR IN EMPLOYEES OF THE IT COMPANIES YOGYAKARTA Dwiyanti, Clarita; Hadi, Syamsul; Kurniawan, Ignatius Soni
International Conference on Humanity Education and Society (ICHES) Vol. 3 No. 1 (2024): Third International Conference on Humanity Education and Society (ICHES)
Publisher : FORPIM PTKIS ZONA TAPAL KUDA

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Abstract

Organizational Citizenship Behavior (OCB) is a positive deviant behavior that plays an important role in the corporate social aspects such as teamwork, communication, and other interpersonal relationships that have an impact on company productivity. This research aims to examine and analyze the influence of perceived organizational support, job embeddedness, authentic leadership, and psychological ownership on OCB in employees at one of the IT companies Yogyakarta. 124 samples were collected using nonprobability sampling techniques, more precisely purposive sampling. This research method is quantitative by collecting data using a questionnaire. Data analysis using SmartPLS 4.0 version. The research results show that perceived organizational support and authentic leadership have no effect on OCB. However, job embeddedness and psychological ownership have a positive and significant effect on OCB.
Co-Authors Ignatius Soni Kurniawan Khaharsyah, Alfat Syamsul Hadi