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All Journal Innovative Technologica: Methodical Research Journal
Hidayati, Ade Irma
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Humanities Chemical Engineering, Chemistry & Bioengineering Electrical & Electronics Engineering Mechanical Engineering

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Pengaruh Kulitas Pelayanan, Kelengkapan Produk dan Harga terhadap Keputusan Pembelian pada Toko Bangunan Sinar Mulyo Abadi Hidayati, Ade Irma; Oetarjo, Mas
Innovative Technologica: Methodical Research Journal Vol. 3 No. 2 (2024): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/innovative.v3i2.20

Abstract

This study aims to determine the effect of Service Quality, Product Completeness and Price on Purchase Decisions. This study uses a quantitative approach. Sampling in this study using accidental sampling technique, with the number of respondents as many as 98 respondents from consumers of Sinar Mulyo Abadi Building Stores. Data collection techniques using questionnaires distributed through questionnaires. Data processing in this study used the SPSS 25 software program (Statistical Program For the Social Sciences). The results of the study show that: Service Quality affects Purchase Decisions at Sinar Mulyo Abadi Building Stores, Product Completeness affects Purchase Decisions at Sinar Mulyo Abadi Building Stores, and Price affects Purchase Decisions at Sinar Mulyo Abadi Building Stores.
Co-Authors Oetarjo, Mas