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All Journal KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang International Journal of Education and Social Science (IJESS) Jurnal Ilmiah Mahasiswa (JIMAWA)
Munarsih
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Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Harga dan Kualitas Pelayanan terhadap Keputusan Penggunaan Jasa pada Shoespa Cabang Pamulang Tangerang Selatan Anggoro, Bayu; Munarsih
KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang Vol. 12 No. 1 (2024): KREATIF
Publisher : Prodi Manajemen Fakultas Ekonomi Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jk.v12i1.y2024.p10-18

Abstract

Tujuan dari penelitian ini adalah guna mengetahui apakah pilihan untuk memanfaatkan layanan di SHOESPA Cabang Pamulang Tangsel dipengaruhi, sebagian atau bersamaan, oleh harga dan kualitas layanan. Teknik asosiatif digunakan dalam metode deskriptif kuantitatif. Pengambilan sampel probabilitas, juga dikenal sebagai pengambilan sampel acak sederhana, adalah metodologi pengambilan sampel yang digunakan. Rumus Slovin digunakan untuk menghitung sampel acak anggota populasi tanpa memperhitungkan strata dalam populasi tersebut. Analisis regresi, analisis korelasi, analisis koefisien determinasi, serta uji hipotesis semuanya digunakan dalam analisis data. Berdasarkan persamaan regresi Y = 3,911 + 0,683 X1 + 0,194 X2, hasil penelitian menjelaskan bahwa harga (X1) dan kualitas pelayanan (X2) berpengaruh positif dan besar terhadap pilihan penggunaan (Y). Besarnya pengaruh simultan koefisien determinasi sebesar 81,4%. Setelah menguji hipotesis secara parsial, diperoleh harga (19,812 > 1,985) atau thitung > ttabel. Oleh karena itu H0 ditolak, namun H1 disetujui. Hal tersebut menjelaskan variabel independen harga (X1) dan keputusan penggunaan (Y) memiliki hubungan positif serta substansial. Angka kualitas pelayanan adalah 15.579 > 1.985 atau thitung > ttabel. Maka, H2 diterima dan H0 ditolak. Hal itu membuktikan Keputusan Penggunaan (Y) dipengaruhi oleh variabel independen Kualitas Pelayanan (X2). Uji hipotesis diperoleh nilai
The Influence of Product Quality and Promotion on The Purchasing Decision Process for Consumers of Karyabera Perdana MSME Products Munarsih; Ayu Dhita; Yhonanda Harsono; Muhammad Musyfiq
IJESS International Journal of Education and Social Science Vol. 5 No. 1 (2024): VOL 5 NO 1 APRIL 2024
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/ijess.v5i1.287

Abstract

This study aims to determine the effect of product quality and promotion Regarding Purchase Decision Process for Consumers of Karyabera Perdana UMKM Products Depok West Java. This research is associative with a quantitative approach. The sample of this study was determined using the slovin formula as many as 62 respondents. Data collection techniques by means of questionnaires, data analysis techniques with SPSS software version 25. Research results shows that: (1) Product quality influences decisions purchases with the regression equation Y = 6.796 + 0.821X1. Coefficient value correlation of 0.808. The coefficient of determination of 0.652 has an effect significant to purchasing decisions with the result t count > t table or (10.611 > 2.000) with a significance value t table or (10.2221 > 2.000) with a significance < 0.050 or (0.000 < 0.050). (3) Quality Products and Promotions affect purchasing decisions with a regression value of Y = 2.359 + 0.491X1 + 0.448X2. The correlation coefficient value is 0.862. The coefficient of determination is 0.742. Significant influence on purchase decision with the result Fcount > Ftable or (85.025 > 3.150). Significance value < 0.050 or (0.000<0.050) so in this study Ha can accepted.
The Influence of Price and Promotion on the Decision to Use Services at Rosebeauty Studio in Pasar Kemis Tangerang Banten Cahyani, Herdina Dwi; Munarsih
IJESS International Journal of Education and Social Science Vol. 5 No. 2 (2024): VOL 5 NO 2 OCTOBER 2024
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/ijess.v5i2.343

Abstract

The purpose of this study was to determine how Price and Promotion Influence the Decision to Use Services at Rosebeauty Studio in Pasar Kemis Tangerang both partially and simultaneously. The method used in this study is an associative method with a quantitative approach. The sampling technique used is the Slovin technique with a sample of 98 respondents. Data analysis using validity tests, reliability tests, classical assumption tests, descriptive analysis, simple regression analysis, correlation coefficient analysis, determination coefficient analysis and hypothesis testing. The results of this study price has a positive effect on user decisions with the regression equation Y = 18.028 + 0.579 X1. The correlation value of 0.621 means that the two variables have a strong relationship with a determination coefficient of 38.6% while the remaining 61.4% is influenced by other factors. Hypothesis testing obtained t count> t table or (67.765> 1.985). Thus H0 is rejected and Ha is accepted, meaning there is a significant influence between price and decision to use services. Promotion has a positive effect on decision to use services with the regression equation Y = 8.293 + 0.774 X2, the correlation coefficient is 0.754, meaning that both variables have a strong relationship with a determination coefficient of 56.8% while the remaining 43.2% is influenced by other factors. Hypothesis testing obtained a calculated t value> t table or (11.242> 1.985). Thus H0 is rejected and Ha is accepted, meaning there is a significant influence between Promotion and decision to use services. Price and promotion have a positive effect on decision to use services with the regression equation Y = 6.931 + 0.185 X1 + 0.635 X2. The correlation coefficient value or level of relationship between the independent variable and the dependent variable is obtained at 0.768, meaning that it has a strong relationship with a simultaneous determination coefficient value of 58.9% while the remaining 41.1% is influenced by other factors. Hypothesis test obtained F count value > F table or (68.152 > 3.090). Thus H0 is rejected and Ha is accepted. This means that there is a significant simultaneous influence between price and promotion on the decision to use services at Rosebeauty Studio in Pasar Kemis Tangerang.
Pengaruh Kualitas Pelayanan dan Lokasi terhadap Keputusan Pembelian pada Coffee Shop Kacasaka di Paku Jaya Alam Sutera Tangerang Selatan Pratista, Tiara Rifahni; Munarsih
Jurnal Ilmiah Mahasiswa (JIMAWA) Vol. 5 No. 2 (2025): Jurnal Ilmiah Mahasiswa (JIMAWA)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jmw.v5i2.52432

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Pelayanan dan Lokasi baik secara parsial maupun secara simultan terhadap keputusan pembelian pada Coffee shop Kacasaka di Paku jaya Alam Sutera Tangerang Selatan. Metode yang digunakan adalah kuantitatif. Teknik pengambilan sampel menggunakan rumus Slovin dengan jumlah sampel sebanyak 100 responden. Pengumpulan data dengan cara kuesioner, dan teknik analisis data dengan uji validitas, realibitas, uji asumsi klasik, analisis regresi berganda, uji hipotesis uji t, uji f, dan koefisien determinasi. Hasil penelitian ini menunjukan secara parsial Kualitas  Pelayanan berpengaruh signifikan terhadap keputusan pembelian. hal tersebut dapat dibuktikan bahwa thitung> ttabel (5.526  > 1,984) dengan  persamaan regresi Y = 22.650 + 0.434 X1, diperoleh nilai koefiesien regresi sebesar 0,434 menunjukan pengaruh yang (positif), dan Lokasi  memiliki pengaruh yang signifikan terhadap keputusan pembelian hal tersebut dapat dibuktikan bahwa thitung>ttabel (3.296 > 1,984), dan diperoleh nilai persamaan regresi 30.334 + 0.215 X2, nilai koefisien regresi sebesar 0,215 menunjukan pengaruh yang (positif), sedangkan secara kualitas pelayanan dan lokasi berpengaruh signifikan terhadap keputusan pembelian dengan persamaan regresi 15.829 + 0.428 X1 + 0.187 X2 menunjukan pengaruh yang (positif). Hasil uji F diperoleh nilai fhitung > f tabel atau (17.104 > 3.09), sedangkan hasil koefisien determinasi sebesar 0.261%.
Analysis of Promotion Strategies in Increasing The Number of New Students Munarsih; Harsono, Yhonanda; Salami, Muhammad Musyfiq
IJESS International Journal of Education and Social Science Vol. 6 No. 2 (2025): VOL 6 NO 2 OCTOBER 2025
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/ijess.v6i2.465

Abstract

The author conducted this research at SDIT Bina Cendekia. The purpose of the study was to determine the promotion strategy for new student admissions during the pandemic. A qualitative approach is an analysis that is used without the use of numerical calculations, but based on judgments or opinions and the basics that can support subjective decision making. Data collection methods used in this study include observation, interviews and documentation obtained from the principal, teachers and staff of SDIT Bina Cendekia. The results of the study indicate that the marketing approach used in student recruitment at SDIT Bina Cendekia Depok is based on the concept of a promotional mix such as advertising including print media (signboards, banners, brochures), sales promotions that offer free registration fees, and personal sales based on. The school will also promote SDIT Bina Cendekia Depok to the surrounding community. Public relations/advertising, especially by contacting the nearest kindergarten to announce that SDIT Bina Cendekia Depok has started registering and direct sales, especially by providing brochures and other information so that prospective new students can get clearer information. The method is by providing the school's telephone number on the banner.
Co-Authors Anggoro, Bayu Ayu Dhita Cahyani, Herdina Dwi Harsono, Yhonanda Muhammad Musyfiq Pratista, Tiara Rifahni Salami, Muhammad Musyfiq Yhonanda Harsono