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All Journal Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis International Journal of Education and Social Science (IJESS) Amanah Mengabdi Jurnal Pengabdian Tangerang Selatan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Salami, Muhammad Musyfiq
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Motivation and Work Discipline: Key Factors Influencing Employee Productivity at PT. Bangkit Maju Bersama, Tangerang Susilawati, Nur; Salami, Muhammad Musyfiq
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 1 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i1.1146

Abstract

This research aimed to explore how motivation and work discipline impact the productivity of employees at PT. Bangkit Maju Bersama, analyzing both individual and combined effects. An associative research design was employed, utilizing random sampling to select a group of 50 respondents. The data were examined through various statistical methods, including validity and reliability tests, classical assumption tests, regression analysis, correlation analysis, determination coefficient analysis, and hypothesis testing. The findings revealed that motivation significantly influences employee productivity, accounting for 51.4% of the variability in performance outcomes. Similarly, work discipline was found to have a notable impact, explaining 42.6% of the productivity variance. When considering both factors together, they accounted for 62% of the total effect on employee productivity, highlighting a substantial interactive influence. These results underscore the critical roles that both motivation and work discipline play in enhancing work productivity. The implication of this study suggests that organizations must prioritize fostering a motivating work environment alongside reinforcing disciplined work practices. This dual focus not only boosts employee morale but also enhances compliance with organizational standards, ultimately leading to greater productivity. Hence, effective management strategies should be developed to enhance motivational levels and establish clear disciplinary guidelines, as these elements are essential for achieving optimal performance within the workforce.
Program Pendampingan Penulisan Karya Ilmiah untuk Peningkatan Kualitas Publikasi Jurnal di Lembaga Pendidikan Salami, Muhammad Musyfiq; Supatmin, Supatmin; Mahmudi, Mahmudi
Jurnal Pengabdian Tangerang Selatan [JURANTAS] Vol. 3 No. 1 (2025): (Maret-Juni) Jurnal Pengabdian Tangerang Selatan
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/jrt.v3i1.242

Abstract

Program Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan kualitas penulisan naskah ilmiah dan pengelolaan jurnal di Lembaga Pendidikan Penelitian dan Pengabdian Putra Bangsa. Permasalahan utama yang dihadapi meliputi rendahnya kualitas naskah ilmiah yang masuk, terbatasnya kemampuan pengelola dalam menerapkan sistem manajemen jurnal elektronik, dan kurangnya keterampilan tim editor dalam proses review dan publikasi. Metode pelaksanaan menggunakan pendekatan partisipatif melalui workshop, pelatihan, dan pendampingan intensif selama 6 bulan. Hasil kegiatan menunjukkan peningkatan signifikan dalam kualitas naskah yang diterima sebesar 65%, implementasi sistem OJS (Open Journal System) berhasil 100%, dan peningkatan kompetensi tim editor mencapai 80%. Program ini berkontribusi dalam meningkatkan kredibilitas jurnal akademik dan mendukung diseminasi hasil penelitian yang berkualitas di bidang manajemen dan pendidikan.
Program Pendampingan Penulisan Karya Ilmiah untuk Peningkatan Kualitas Publikasi Jurnal di Lembaga Pendidikan Supatmin, Supatmin; Mahmudi, Mahmudi; Salami, Muhammad Musyfiq
Jurnal Pengabdian Tangerang Selatan [JURANTAS] Vol. 3 No. 2 (2025): (Mei-Agustus Jurnal Pengabdian Tangerang Selatan
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/jrt.v3i1.242

Abstract

Program Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan kualitas penulisan naskah ilmiah dan pengelolaan jurnal di Lembaga Pendidikan Penelitian dan Pengabdian Putra Bangsa. Permasalahan utama yang dihadapi meliputi rendahnya kualitas naskah ilmiah yang masuk, terbatasnya kemampuan pengelola dalam menerapkan sistem manajemen jurnal elektronik, dan kurangnya keterampilan tim editor dalam proses review dan publikasi. Metode pelaksanaan menggunakan pendekatan partisipatif melalui workshop, pelatihan, dan pendampingan intensif selama 6 bulan. Hasil kegiatan menunjukkan peningkatan signifikan dalam kualitas naskah yang diterima sebesar 65%, implementasi sistem OJS (Open Journal System) berhasil 100%, dan peningkatan kompetensi tim editor mencapai 80%. Program ini berkontribusi dalam meningkatkan kredibilitas jurnal akademik dan mendukung diseminasi hasil penelitian yang berkualitas di bidang manajemen dan pendidikan.
Analysis of Promotion Strategies in Increasing The Number of New Students Munarsih; Harsono, Yhonanda; Salami, Muhammad Musyfiq
IJESS International Journal of Education and Social Science Vol. 6 No. 2 (2025): VOL 6 NO 2 OCTOBER 2025
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/ijess.v6i2.465

Abstract

The author conducted this research at SDIT Bina Cendekia. The purpose of the study was to determine the promotion strategy for new student admissions during the pandemic. A qualitative approach is an analysis that is used without the use of numerical calculations, but based on judgments or opinions and the basics that can support subjective decision making. Data collection methods used in this study include observation, interviews and documentation obtained from the principal, teachers and staff of SDIT Bina Cendekia. The results of the study indicate that the marketing approach used in student recruitment at SDIT Bina Cendekia Depok is based on the concept of a promotional mix such as advertising including print media (signboards, banners, brochures), sales promotions that offer free registration fees, and personal sales based on. The school will also promote SDIT Bina Cendekia Depok to the surrounding community. Public relations/advertising, especially by contacting the nearest kindergarten to announce that SDIT Bina Cendekia Depok has started registering and direct sales, especially by providing brochures and other information so that prospective new students can get clearer information. The method is by providing the school's telephone number on the banner.
TREND BISNIS BAGI GENERASI MILLENIAL DI MASA PANDEMI COVID 19 Nufzatutsaniah, Nufzatutsaniah; Dipayanti, Kris; Gracia, Bunga Astra; Nurhadi, Ahmad; Salami, Muhammad Musyfiq
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 2 No 2 (2021): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/al-jpkm.v2i2.10505

Abstract

Pada tanggal 26-28 Maret 2021, kami telah sukses melaksanakan kegiatan Pengabdian Kepada Masyarakat di Desa Cibatok Kecamatan Tenjo Kabupaten Bogor Jawa Barat. Adapun Tujuan dari Kegiatan Pengabdian Kepada Masyarakat (PKM) ini adalah untuk melaksanakan Tri Dharma Perguruan Tinggi. Selain itu diharapkan dari hasil kegiatan ini adalah perguruan tinggi dapat memberikan kontribusi kepada pengembangan dan penerapan keilmuan kepada masyarakat, khususnya pada warga Desa Cibatok. Metode yang digunakan dalam kegiatan ini pelatihan terhadap warga Warga Desa Cibatok untuk mengembangkan kreatifitas untuk berwirausaha serta mengoptimalkan tekhnologi dalam memasarkan produk secara optimal di masa pandemi. Hasil pengabdian masyarakat yang diperoleh adalah bertambahnya pengetahuan terhadap warga Desa Cibatok. Ilmu yang diperoleh warga Desa Cibatok pada kegiatan pengabdian kepada masyarakat ini diharapkan mampu memberikan motivasi dan bekal pengetahuan bagi warga Desa Cibatok di masa depan.
Meningkatkan Kualitas SDM UMKM Desa Cicalengka, Kecamatan Pagedangan, Kabupaten Tangerang Melalui Pelatihan Manajemen Kinerja dan Produktivitas Barsah, Akmar; Salami, Muhammad Musyfiq; Sutoro, Moh.
AMANAH MENGABDI Vol. 1 No. 2 (2024): AMANAH MENGABDI
Publisher : YAYASAN PENDIDIKAN MULIA BUANA (YPMB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70451/pkm.v1i2.403

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Cicalengka, Kecamatan Pagedangan, Kabupaten Tangerang, menghadapi tantangan dalam pengelolaan sumber daya manusia (SDM), terutama dalam hal manajemen kinerja dan produktivitas. Keterbatasan pengetahuan dan keterampilan SDM UMKM ini mengakibatkan rendahnya efisiensi kerja, produktivitas, dan kualitas layanan yang berdampak pada daya saing UMKM di pasar lokal. Oleh karena itu, diperlukan intervensi berupa pelatihan manajemen kinerja dan produktivitas untuk meningkatkan kualitas SDM, yang pada akhirnya diharapkan mampu mendorong pertumbuhan dan keberlanjutan UMKM di desa tersebut. Solusi yang diusulkan adalah program pelatihan manajemen kinerja dan produktivitas yang diberikan oleh dosen Prodi Manajemen S-1, Fakultas Ekonomi dan Bisnis Universitas Pamulang. Pelatihan ini akan difokuskan pada pengembangan kemampuan manajemen kinerja, penilaian produktivitas, serta penerapan teknik-teknik peningkatan kinerja yang praktis dan relevan dengan kebutuhan UMKM setempat. Rencana kegiatan meliputi penyuluhan, pelatihan teknis, serta pendampingan dalam implementasi hasil pelatihan. Target luaran yang akan dicapai meliputi peningkatan pengetahuan dan keterampilan SDM UMKM dalam manajemen kinerja, penerapan teknologi manajemen sederhana untuk meningkatkan produktivitas, serta terciptanya peningkatan kualitas produk dan layanan UMKM di Desa Cicalengka. Selain itu, diharapkan akan ada peningkatan kemampuan manajerial yang berkelanjutan, sehingga UMKM dapat lebih kompetitif dan mandiri dalam jangka panjang.
THE INFLUENCE OF ELECTRONIC WORD OF MOUTH AND BRAND IMAGE ON CONSUMER PURCHASE DECISIONS FOR COSMETICS WARDAH AT AMELIA OLSHOP IN DISTRICT CIPONDOH CITY TANGERANG Akrimah, Nadia; Salami, Muhammad Musyfiq
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 5 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to investigate The Influence of Electronic Word of Mouth and Brand Image on Consumer Purchase Decisions of Wardah Cosmetics at Amelia Olshop in Cipondoh District, Tangerang City, both partially and simultaneously. The type of research method used is associative with a quantitative approach. The population for this study consists of Wardah cosmetics buyers at Amelia Olshop. The sample was determined using Slovin's formula, resulting in 98 respondents. Data collection was conducted through questionnaires, and data analysis techniques included validity tests, reliability tests, classical assumption tests, linear regression tests, correlation coefficient tests, coefficient of determination tests, partial t-tests, and simultaneous F-tests, utilizing SPSS Version 26. The results showed that Electronic Word of Mouth (X1) had a t-value of 2.546 > t-table value of 1.660 with a significance value of 0.012 < 0.05; therefore, H1 is accepted. This concludes that Electronic Word of Mouth has a significant positive effect on purchasing decisions (accepted). Brand image (X2) had a t-value of 7.267 > t-table value of 1.660 with a significance value of 0.000 < 0.05; thus, H2 is accepted. This concludes that Brand image also has a significant positive effect on purchasing decisions (accepted). The F-test result shows that the calculated F-value of 48.481 > F-table value of 4.74, with a significance probability of 0.000 < 0.05, which means H1 is accepted. It can be stated that both Electronic Word of Mouth and Brand image simultaneously influence purchasing decisions.
Co-Authors Akrimah, Nadia Barsah, Akmar Dipayanti, Kris Gracia, Bunga Astra Harsono, Yhonanda Mahmudi Mahmudi Munarsih Nufzatutsaniah, Nufzatutsaniah Nurhadi, Ahmad Rofifah, Najla Supatmin, Supatmin Susilawati, Nur Sutoro, Moh.