Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal Business and Investment Review International Journal of Applied and Advanced Multidisciplinary Research (IJAAMR)
Rabbani, Rahadian Rashief
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Impact of TikTok Influencers Endorser on Consumer Purchase Intentions for Scarlet Whitening Brand Kasuma, Achmad Bintang Herida; Rabbani, Rahadian Rashief
Business and Investment Review Vol. 2 No. 2 (2024)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.101

Abstract

This study examines the impact of TikTok influencers on consumer purchase intentions, focusing on Scarlet Whitening products. Utilizing a quantitative approach, data was collected via survey methods from TikTok users familiar with Scarlet Whitening products. Analysis revealed a significant correlation between TikTok influencers' endorsements and customer purchase intentions, highlighting the influencers' substantial role in shaping consumer behavior. The findings underscore the importance of considering social media influencers in contemporary marketing strategies, particularly for businesses in sectors like cosmetics and beauty. Academically, this study contributes to understanding digital-age consumer behavior, while practically, it offers insights for enhancing marketing plans through strategic influencer collaborations.
Analysis of the Implementation of Good Corporate Governance in Food Companies: PT. Indofood Success Makmur Kasuma, Achmad Bintang Herida; Rabbani, Rahadian Rashief
International Journal of Applied and Advanced Multidisciplinary Research Vol. 2 No. 3 (2024): March 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijaamr.v2i3.1493

Abstract

PT Indofood Sukses Makmur, a renowned Indonesian food manufacturer, is assessed for Good Corporate Governance (GCG) compliance. The company has grown and transformed over the past two decades, becoming a major food industry participant. Indofood understands the relevance of GCG principles for openness, accountability, and stakeholder value despite its success. This study finds Indofood's GCG principles—transparency, responsibility, accountability, independence, and fairness—strong through literature and company actions. However, financial disclosures and sustainability efforts might be more transparent, accountability systems strengthened, and workplace culture more inclusive and varied. The research recommends that Indofood improve its governance procedures through constant monitoring and improvement to sustain stakeholder confidence and navigate the changing consumer food market.
Co-Authors Kasuma, Achmad Bintang Herida