Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal Business and Investment Review International Journal of Applied and Advanced Multidisciplinary Research (IJAAMR)
Kasuma, Achmad Bintang Herida
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Enhancing Food Safety Measures in Micro Small Medium Enterprises: A Comprehensive Analysis of MSMEs in Kemiling Bandar Lampung Kasuma, Achmad Bintang Herida
Business and Investment Review Vol. 2 No. 2 (2024)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.100

Abstract

MSMEs in the food business, especially in Indonesia, encounter major obstacles in adhering to food safety requirements because of their restricted resources and technical knowledge. This study investigates the effects of applying Hazard Analysis and Critical Control Points (HACCP) methodology on enhancing food safety standards at a particular MSME, Desi Kue, situated in Bandar Lampung, Indonesia. The study uses surveys, interviews, and hazard analysis assessments to identify potential dangers and suggest effective management techniques to improve food safety processes at Desi Kue. Customized education and training programs are crucial for enhancing awareness and comprehension of food safety among MSME stakeholders. The report emphasizes the importance of adjusting food safety policies and resources to tackle the specific difficulties encountered by MSMEs. MSMEs can effectively adopt HACCP principles by working with regulatory organizations and industry associations. This will help improve consumer trust, ensure public health, and promote sustainable growth in the food sector. This study offers significant insights for Desi Kue and MSMEs in Indonesia and other developing countries, enabling them to capitalize on prospects for competitiveness and growth in the global market by implementing strong food safety management systems.
The Impact of TikTok Influencers Endorser on Consumer Purchase Intentions for Scarlet Whitening Brand Kasuma, Achmad Bintang Herida; Rabbani, Rahadian Rashief
Business and Investment Review Vol. 2 No. 2 (2024)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.101

Abstract

This study examines the impact of TikTok influencers on consumer purchase intentions, focusing on Scarlet Whitening products. Utilizing a quantitative approach, data was collected via survey methods from TikTok users familiar with Scarlet Whitening products. Analysis revealed a significant correlation between TikTok influencers' endorsements and customer purchase intentions, highlighting the influencers' substantial role in shaping consumer behavior. The findings underscore the importance of considering social media influencers in contemporary marketing strategies, particularly for businesses in sectors like cosmetics and beauty. Academically, this study contributes to understanding digital-age consumer behavior, while practically, it offers insights for enhancing marketing plans through strategic influencer collaborations.
The Influence of the Big Five-Factor Personality Dimension on Employee Performance Kasuma, Achmad Bintang Herida
International Journal of Applied and Advanced Multidisciplinary Research Vol. 2 No. 2 (2024): February 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijaamr.v2i2.1364

Abstract

This study examines how personality traits, based on the Big Five model, impact job performance in business organizations. Through quantitative analysis, it finds that openness to experience and conscientiousness positively affect performance, while extraversion, agreeableness, and neuroticism show no significant influence. These results highlight the need to consider individual personality differences when managing employee performance. Recommendations include prioritizing openness to experience and conscientiousness in employee selection and development. Further research in varied contexts is advised to enhance the understanding of personality-performance relationships.
Analysis of the Implementation of Good Corporate Governance in Food Companies: PT. Indofood Success Makmur Kasuma, Achmad Bintang Herida; Rabbani, Rahadian Rashief
International Journal of Applied and Advanced Multidisciplinary Research Vol. 2 No. 3 (2024): March 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijaamr.v2i3.1493

Abstract

PT Indofood Sukses Makmur, a renowned Indonesian food manufacturer, is assessed for Good Corporate Governance (GCG) compliance. The company has grown and transformed over the past two decades, becoming a major food industry participant. Indofood understands the relevance of GCG principles for openness, accountability, and stakeholder value despite its success. This study finds Indofood's GCG principles—transparency, responsibility, accountability, independence, and fairness—strong through literature and company actions. However, financial disclosures and sustainability efforts might be more transparent, accountability systems strengthened, and workplace culture more inclusive and varied. The research recommends that Indofood improve its governance procedures through constant monitoring and improvement to sustain stakeholder confidence and navigate the changing consumer food market.
Co-Authors Rabbani, Rahadian Rashief