Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal of Applied and Advanced Multidisciplinary Research (IJAAMR)
Fakriyah, Icha Putri
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Social Media Marketing on Purchase Intentions with Brand Trust and Brand Image as a mediating role in Avoskin Products Fakriyah, Icha Putri; Agus Abdurrahman
International Journal of Applied and Advanced Multidisciplinary Research Vol. 2 No. 3 (2024): March 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijaamr.v2i3.1506

Abstract

This research aims to test and analyze the influence of social media marketing on intention to purchase Avoskin products with brand trust and brand image as mediating roles. The population of this research is Avoskin product users in Generation Z who live in the Special Region of Yogyakarta. This research used a purposive sampling method. Testing in this research used SPSS software, and SEM analysis used the SmartPLS application. The results obtained from testing in this research indicate that brand trust has a positive influence in mediating the relationship between social media marketing and purchase intentions. In addition, brand image has a positive influence in mediating the relationship between social media marketing and purchase intention. However, social media marketing hurts purchase intentions.
Co-Authors Agus Abdurrahman