Articles
<![CDATA[Implementation of Customer Relationship Management (CRM) Strategy in Increasing the Loyalty of Non-Pawn Customers at PT Pegadaian Lempuyangan Branch ]]>
<![CDATA[Sarah Nur Fadhilah]]>;
<![CDATA[Agus Abdurrahman]]>
<![CDATA[ Finance : International Journal of Management Finance Vol. 1 No. 3 (2024): March ]]>
Publisher : <![CDATA[Publikasi Inspirasi Indonesia ]]>
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DOI: 10.62017/finance.v1i2.37
<![CDATA[Economic activities in each country are closely related to financial issues. In the pawn and credit sector, there is very tight competition at the moment, this is also realized by PT Pegadaian Lempuyangan Branch. Therefore, the company's focus must be increased in increasing customer loyalty and delivering value. The purpose of this writing is to determine the increase in non-pawn customer loyalty at PT Pegadaian Lempuyangan Branch resulting from the implementation of the Customer Relationship Management (CRM) strategy. The qualitative method was chosen as the method used in this writing. The data collection techniques involved in this writing are in the form of observations and interviews with internal and external parties of the company. The data that has been collected will then be analyzed using content analysis techniques. As a result, Customer Relationship Management was found to have a significant and real impact on customer loyalty, especially in owning the products offered by the company. Customer Relationship Management is very important to maintain added value and ensure the company's survival. In implementing Customer Relationship Management to increase customer loyalty, companies need to consider customer needs when making product offers, especially non-pawn products. This can be done by increasing the use of social media platforms for offers and improving the service features available on the Pegadaian Digital application for transaction services.]]>
<![CDATA[Pendampingan Pengelolaan UMKM Bakpia Tunas Ngrombo Berbasis Mentoring Kelompok ]]>
<![CDATA[Agus Abdurrahman]]>;
<![CDATA[Fuad Hasyim]]>
<![CDATA[ Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Vol. 2 No. 3 (2024): Juli : Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Pendidikan Indonesia ]]>
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DOI: 10.61132/pandawa.v2i3.893
<![CDATA[The management assistance Micro, Small, and Medium Enterprises (MSMEs) based on group mentoring has proven effective in enhancing the performance and sustainability of MSMEs. This study aims to analyze the impact of the group mentoring program on Bakpia Tunas Ngrombo MSMEs. The method used is a qualitative approach with data collection techniques through in-depth interviews, participatory observation, and documentation. The results show that group mentoring can improve managerial capacity, market access, and digital literacy of MSME actors. Additionally, this mentoring program can also enhance product competitiveness and expand the business network of Bakpia Tunas Ngrombo MSMEs.]]>
<![CDATA[Pengaruh Kualitas Produk, Kualitas Layanan, dan Harga Terhadap Kepuasan Konsumen: Studi pada Toko Bangunan ”Sido Mulyo” Yogyakarta ]]>
<![CDATA[Vicky Fatur Rahman]]>;
<![CDATA[Agus Abdurrahman]]>
<![CDATA[ Jurnal Bisnis Kreatif dan Inovatif Vol. 1 No. 3 (2024): September : Jurnal Bisnis Kreatif dan Inovatif ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia ]]>
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DOI: 10.61132/jubikin.v1i3.339
<![CDATA[The purpose of this study is to evaluate (1) the impact of product quality on customer satisfaction, (2) the contribution of service quality to customer satisfaction, and (3) the effect of price on customer satisfaction. This study uses a quantitative approach with participants consisting of customers who have made purchases and visited Sido Mulyo Building Store in Yogyakarta, totaling 90 selected respondents based on the calculation by Hair et al. (2010). Data were analyzed using multiple linear regression with the IBM SPSS Statistic 22 analysis tool. The findings of this study indicate that (1) product quality has a positive and significant contribution to customer satisfaction at Sido Mulyo Building Store Yogyakarta, (2) service quality also has a meaningful and significant impact on customer satisfaction at Sido Mulyo Building Store Yogyakarta, and (3) price has a positive and significant effect on customer satisfaction at Sido Mulyo Building Store Yogyakarta.]]>
<![CDATA[Aktivitas pemasaran melalui media sosial instagram dan ekuitas merek serta pengaruhnya terhadap niat beli konsumen ]]>
<![CDATA[Bimo Satrio Djati]]>;
<![CDATA[Agus Abdurrahman]]>
<![CDATA[ Journal of Economics, Business, Accounting and Management Vol. 2 No. 1 (2024): Journal of Economics, Business, Accounting and Management ]]>
Publisher : <![CDATA[CV. Kurnia Grup ]]>
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DOI: 10.61476/zrsxwh70
<![CDATA[The purpose of this research is to determine the influence of Social Media Marketing Activities on brand equity; to determine the influence of brand equity on E-WOM; to determine the influence of E-WOM on consumer purchasing intentions and to determine the influence of Social Media Marketing Activities on consumer purchasing intentions. Research data collection was carried out using a cross sectional approach carried out over a 1 month period using questionnaires distributed via social media. Researchers distributed questionnaires to consumers who made online purchases to students in Yogyakarta. The analysis tool uses SEM AMOS. The research results show that there is a significant relationship between social media marketing activities and brand equity; there is a significant relationship between brand equity and e-wom; There is no influence of the e-WOM variable on purchase intention and there is a significant relationship between social media marketing activities and purchase intention.]]>
<![CDATA[Pengaruh Kualitas Pelayanan dan Harga Terhadap Kepuasan Pelanggan Kikim Variasi Mobil Yogyakarta ]]>
<![CDATA[Muhammad Irfan Fathurrahman]]>;
<![CDATA[Agus Abdurrahman]]>
<![CDATA[ Journal of Management and Creative Business Vol. 2 No. 3 (2024): July : Journal of Management and Creative Business ]]>
Publisher : <![CDATA[Universitas 45 Surabaya ]]>
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DOI: 10.30640/jmcbus.v2i3.2930
<![CDATA[The purpose of this study was to analyze (1) the effect of service quality on customer satisfaction, (2) the effect of pricing on customer satisfaction, (3) the effect of service quality and price on customer satisfaction. This type of research is quantitative with Kikim Variasi Mobil customer respondents totaling 96 respondents selected using Hair et al. calculations (2010). Data analysis using multiple linear regression analysis with the IBM SPSS Statistic 22 test tool. The results showed that (1) service quality has a positive and significant effect on customer satisfaction of Kikim Variasi Mobil Yogyakarta. (2) Pricing has a positive and significant effect on customer satisfaction of Kikim Variasi Mobil Yogyakarta. (3) Service quality and pricing together have a significant effect on customer satisfaction of Kikim Variasi Mobil Yogyakarta.]]>
<![CDATA[RANCANG BANGUN APLIKASI PENILAIAN ESAI OTOMATIS MENGGUNAKAN ALGORITMA COSINE SIMILARITY STUDI KASUS MTS PERGURUAN MU’ALLIMAT ]]>
<![CDATA[Agus Abdurrahman]]>;
<![CDATA[Hadi Sucipto]]>;
<![CDATA[Setyo Permadi, Ginanjar]]>;
<![CDATA[Zein Vitadiar, Tanhella]]>
<![CDATA[ Inovate Vol 9 No 1 (2024): September ]]>
Publisher : <![CDATA[Fakultas Teknologi Informasi ]]>
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DOI: 10.33752/inovate.v9i1.7259
<![CDATA[This study aims to design and develop an automatic essay scoring application using the Cosine similarityalgorithm, with a case study at MTS Perguruan Mu’allimat. The main objectives of this research are tounderstand the process of creating an automatic answer correction system and to explore the application ofthe Cosine similarity method in the automatic essay answer correction system. The research begins withdesigning the system based on Object Oriented Programming (OOP) principles according to the systemrequirements analysis. The implementation of the Cosine similarity algorithm is conducted to calculate thesimilarity between students' answers and the correct answers. The results indicate that using the Cosinesimilarity algorithm in essay answer correction facilitates grading with reasonably good accuracy. Bytesting 10 student answers, the algorithm achieves an accuracy rate of 75.11% compared to manualcalculations. From these results, it can be concluded that this system is effective and accurate in scoringessay exams, and thus can be widely implemented to improve grading efficiency in educational settings.Keywords: essay grading application, Cosine similarity, automatic correction.]]>
<![CDATA[The Influence of Social Media Marketing on Purchase Intentions with Brand Trust and Brand Image as a mediating role in Avoskin Products ]]>
<![CDATA[Fakriyah, Icha Putri]]>;
<![CDATA[Agus Abdurrahman]]>
<![CDATA[ International Journal of Applied and Advanced Multidisciplinary Research Vol. 2 No. 3 (2024): March 2024 ]]>
Publisher : <![CDATA[MultiTech Publisher ]]>
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DOI: 10.59890/ijaamr.v2i3.1506
<![CDATA[This research aims to test and analyze the influence of social media marketing on intention to purchase Avoskin products with brand trust and brand image as mediating roles. The population of this research is Avoskin product users in Generation Z who live in the Special Region of Yogyakarta. This research used a purposive sampling method. Testing in this research used SPSS software, and SEM analysis used the SmartPLS application. The results obtained from testing in this research indicate that brand trust has a positive influence in mediating the relationship between social media marketing and purchase intentions. In addition, brand image has a positive influence in mediating the relationship between social media marketing and purchase intention. However, social media marketing hurts purchase intentions.]]>
<![CDATA[PENGARUH KUALITAS PRODUK, PROMOSI, DAN NILAI YANG DITERIMA TERHADAP KEPUASAN PELANGGAN MCDONALDS DI SHOPEE FOOD ]]>
<![CDATA[Maulana, Rizki Akbar]]>;
<![CDATA[Agus Abdurrahman]]>
<![CDATA[ Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 4 No. 3 (2023) ]]>
Publisher : <![CDATA[Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI) ]]>
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DOI: 10.36312/jcm.v4i3.1710
<![CDATA[This research aims to identify factors from product quality, promotion, and value received to McDonalds customer satisfaction at Shopee Food. The type of data used is primary data. Primary data is data obtained from a research subject using measuring instruments or data collection tools as a direct source of information about the subject. The data for this study were obtained by distributing questionnaires to 150 respondents aged 16 to 35 years and analyzed using the Statistical Package for the Social Sciences (SPSS). The results of this research analysis show that there is a positive and significant influence between product quality on customer satisfaction, there is a positive and significant influence between promotion on customer satisfaction. There is a positive and significant influence between the value received on customer satisfaction and there is also a simultaneous influence between product quality, promotion, and value received on customer satisfaction. Based on the factors that influence customer satisfaction, the researchers studied are still broad and numerous. For this reason, researchers suggest looking for other variables that can affect customer satisfaction.]]>
<![CDATA[Pengaruh Aktivitas Pemasaran Media Sosial terhadap Niat Pembelian pada Mahasiswa : Peran Brand Equity dan Social Brand Engagement, study kasus produk Kahf ]]>
<![CDATA[Muhammad Nasyith Muharram]]>;
<![CDATA[Agus Abdurrahman]]>
<![CDATA[ Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 1 (2025): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/lokawati.v3i1.1457
<![CDATA[This study provides a new perspective on the influence of social media marketing activities (SMMA) on the purchase intention of students towards the Kahf brand. The use of social media has truly increased massively, and this has led many companies to change the way they engage their brands with consumers. This phenomenon creates a need for this research to further investigate the influence of Social Media Marketing Activities (SMMA) on social brand engagement (SBE), brand equity (BAQ), and purchase intention (PIN). Therefore, the aim of this study is to explore the impact of SMMA on students' purchase intentions regarding the Kahf brand, considering brand equity and social brand engagement. This research uses the SOR (Stimulus Organism Response) theory as the foundation of the study. This research uses a quantitative method with 144 respondents, employing Roscoe's formula and purposive sampling technique. The data in this study was obtained by having respondents fill out a questionnaire. There are 20 questions that respondents must answer through Google Forms. The researcher analyzes the results of the discriminant validity using the Fornell-Larcker Criterion. This research aims to determine the impact of social media marketing activities (SMMA) and purchase intention on the products offered by the Kahf brand. The survey results will be analyzed using descriptive statistics, employing PLS-SEM version 4.0 and SPSS to test the quantitative data. The results of this study indicate that social media marketing activities have a positive and significant impact on purchase intention, while brand equity and social engagement do not have a positive and significant effect on purchase intention. The findings suggest that the effectiveness of marketing is achieved through social media marketing activities that positively and significantly influence respondents' purchase intentions.]]>
