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All Journal Jurnal Promosi Pendidikan Ekonomi Transekonomika : Akuntansi, Bisnis dan Keuangan
Zen, Alfan Maulidiansyah
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Economics, Econometrics & Finance

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DAMPAK GELOMBANG EKONOMI BARU BAGI PERILAKU USAHA KULINER: (Studi Kasus Pada Street Food di Kota Tasikmalaya) Zen, Alfan Maulidiansyah; Lestari, Sri Dewi
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 5 (2022): September 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i5.171

Abstract

The existence of a new economic wave in current economic activities is transforming the former economic order. The economic growth makes economic activities more productive as a result of people's easy participation in economic activities. Ideas, knowledge, information, and technology are factors that make it easier for people to use the new economic tide as a livelihoods. One of the perceived effects of the new economy is that of the culinary operations on street food in Tasikmalaya City. The new economic wave directly impacts their business behavior in determining appropriate strategies in sales. A method of study is a qualitative study with a descriptive approach. Data analysis techniques use data reduction, create descriptive and systematic summaries, and draw conclusions based on data obtained through various information sources, such as observation, interviews, and previous research reports. The results of this study prove that culinary behavior on the street food in tasikmalaya city impacts the existence of a new economic wave through the adjustment to sales strategies, such as products, price, location, quality of service, and promotion. It is marked by a variety of factors from the new economic wave that is felt and applied to the street food industry in Tasikmalaya.
PENERAPAN MODEL GI BERBANTUAN MEDIA VIDEO DENGAN PENDEKATAN KONTEKSTUAL DALAM MENINGKATKAN KEMAMPUAN BERPIKIR KREATIF SISWA Zen, Alfan Maulidiansyah; Aisyah, Iis; Kurniawan, Kurniawan
PROMOSI: Jurnal Program Studi Pendidikan Ekonomi (e-Journal) Vol 12, No 2 (2024): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i2.10373

Abstract

This research is undermined by the problem that occurs in the SMAN 1 Tasikmalaya, which is the low ability of students to think creatively. The aim of this study is to find out the impact of the application of the learning model of group investigation assisted video media with a contextual approach in improving the creative thinking ability of students on economic subjects. The methods used are experimental methods with the type of experiment, with research design using non-equivalent control group design, as well as data collection techniques through double-choice tests. The results of the study showed that in the experimental class, the N-Gain score was 0.71, which means that there was a difference in student's creative thinking ability in economic subjects at the time before and after the application of the group investigation learning model with the help of video media with a contextual approach. Furthermore, there is a difference between students' creative thinking skills in experimental classes that use a group investigation learning model with a contextual approach to video media with a control class that uses a problem solving learning model. Thus, it can be concluded that the study study group learning model using video media with a context-oriented approach can improve students' creative thinking abilities.
Co-Authors Aisyah, Iis Kurniawan Kurniawan Sri Dewi Lestari, Sri Dewi