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All Journal Transekonomika : Akuntansi, Bisnis dan Keuangan Jurnal REKOMEN (Riset Ekonomi Manajemen)
Aprilistyan, Syifaa Freza
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Economics, Econometrics & Finance

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KONTRIBUSI KOMUNIKASI ASERTIF DAN KEPEMIMPINAN DALAM UPAYA MENINGKATKAN PRODUKTIVITAS KERJA: KAJIAN LITERATUR Aprilistyan, Syifaa Freza; Ikhwan, Khairul
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 6 (2022): November 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i6.306

Abstract

Productivity is a very important factor for employees to consider in a company. The working conditions experienced by employees have a significant impact on the amount of work produced. Work productivity shows the level of workforce ability in achieving an output. This study aims to determine the contribution of assertive communication and leadership to work productivity. This study uses a literature review method using secondary data. Secondary data in this study were obtained from previous studies published in accredited national journals over the last ten years. Based on the results of the literature review, it is found that assertive communication and leadership in general have a significant effect on increasing work productivity.
Strategy Formulation Through Value Chain Lionora, Clarisa Alfa; Aprilistyan, Syifaa Freza; Saputri, Sonia Aprilia
Jurnal Riset Ekonomi Manajemen (REKOMEN) Vol. 6 No. 2 (2023): REKOMEN (Riset Ekonomi dan Manajemen)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rekomen.v6i2.1128

Abstract

The rapid development of the business world has made competition between business units increasingly fierce. To overcome this, each business unit is required to survive in the competition by having a competitive advantage. The purpose of this study is to analyze how the form of competitive advantage of the Lurik Asik business unit. The research method used is a qualitative method. The research approach is carried out through case studies. The data used in this study is primary data. The data acquisition method used is an in-depth interview. The final result of this research is the formulation of a business strategy in order to increase the competitive advantage of a business unit. The results of the study have implications for business units to use strategies through innovation, stock management, production process efficiency, the importance of lurik cloth in the eyes of customers, and the prestige of lurik cloth in the fashion world to have a competitive advantage so that it will be able to survive in market competition and become a business unit that is competitive sustainable. Keyword: Competitive Advantage; Lurik; Value Chain Analysis, VRIO Analysis JEL Classification:
Co-Authors Clarisa Alfa Lionora Khairul Ikhwan Saputri, Sonia Aprilia