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All Journal Jurnal Kajian Manajemen Bisnis Diponegoro Journal of Management Kinerja BAKI (Berkala Akuntansi dan Keuangan Indonesia) Jurnal Pariwisata JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Empowerment : Jurnal Pengabdian Masyarakat JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Ekonomi Manajemen Revenue: Jurnal Manajemen Bisnis Islam Jurnal Nasional Manajemen Pemasaran dan SDM MASTER: Jurnal Manajemen Strategik Kewirausahaan Barista : Jurnal Kajian Bahasa dan Pariwisata Jurnal Bisnis dan Kewirausahaan Sasambo: Jurnal Abdimas (Journal of Community Service)
Clarisa Alfa Lionora
Universitas Tidar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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ANALISIS PENGARUH EXPERIENTIAL MARKETING DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN UNTUK MENDORONG MINAT BELI ULANG (Studi pada Member Sanggar Senam Kharisma Semarang) Alfa Lionora, Clarisa; Santosa, Suryono Budi
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (194.171 KB)

Abstract

This study was conducted at a gymnasium that called Kharisma, which is located in Banyumanik, Semarang. Existing data on the gymnasium Kharisma shows a decreasing number of members in 2013-1014. This study aims to determine whether experiential marketing and service quality on customer satisfaction influece repurchase intention.The sample used in this research is a 150 member of gymnasium Kharisma. Data analysis methods used in this study is quantitative method and analyzed using multiple linear regressions.The results of the research shows that experiential marketing  and service quality have  a  positive  impact  to  customer  satisfaction with  the  regression  coefficient  Y1= 0,659X1  +  0,201X2.  While customer  satisfaction  is  also  has  a  positive  impact  to repurchase intention on the value of the regression coefficient Y2 = 0,957Y1
FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BERKUNJUNG WISATAWAN DI KAWASAN BALKONDES BOROBUDUR Ivo Novitaningtyas; Axel Giovanni; Clarisa Alfa Lionora
Jurnal Pariwisata Vol 9, No 1 (2022): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (301.155 KB) | DOI: 10.31294/par.v9i1.12048

Abstract

ABSTRAK Di masa pandemi Covid-19 destinasi wisata mengalami penurunan kunjungan wisatawan. Kondisi tersebut juga terjadi di kawasan Balkondes Borobudur. Dengan adanya kebijakan CHSE dari Pemerintah dan kecenderungan perubahan perilaku wisatawan di masa pandemi Covid-19, maka perlu diketahui faktor-faktor apa saja yang mempengaruhi minat berkunjung wisatawan. Penelitian ini bertujuan untuk mengetahui pengaruh daya tarik wisata, kualitas pelayanan dan kepercayaan terhadap minat berkunjung wisatawan di kawasan Balkondes Borobudur. Penelitian ini menggunakan data primer dari 100 responden berdasarkan metode convenience sampling. Data dianalisis menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa daya tarik wisata justru tidak mempengaruhi minat berkunjung wisatawan, sedangkan kualitas pelayanan dan kepercayaan dapat meningkatkan minat berkunjung wisatawan. Hasil tersebut memberikan implikasi manajerial bagi pengelola destinasi wisata di kawasan Balkondes Borobudur untuk menerapkan layanan berbasis protokol kesehatan dan meningkatkan kepercayaan wisatawan melalui sertifikasi CHSE. Kata kunci: daya tarik wisata, kualitas pelayanan, kepercayaan wisatawan, minat berkunjung wisatawan ABSTRACT During the Covid-19 pandemic, the number of tourist visits to tourism destinations declined. This condition also occurs in the Balkondes Borobudur area. Based on these, it is necessary to know what factors influence tourist interest in visiting because the Government also create CHSE policy and the trend of changing tourist behavior during the Covid-19 pandemic. This study aims to determine the effect of tourist attraction, service quality, and trust on the interest of visiting tourists in the Balkondes Borobudur area. This study uses primary data from 100 respondents based on the convenience sampling method. Data were analyzed using multiple linear regression analysis. The results showed that tourist attractions did not affect the interest of visiting tourists, while the quality of service and trust could increase the interest of visiting tourists. These results provide managerial implications for tourism destination managers in the Balkondes Borobudur area to implement health protocol-based services and increase tourist trust through CHSE certification. Keywords: tourist attraction, service quality, trust, tourist interest to visit 
PERFORMANCE VARIABILITY OF STATE OWNED ENTERPRISES IN FINANCIAL SECTOR AND FINANCIAL TECHNOLOGY COMPANIES DURING THE COVID-19 PANDEMIC Axel Giovanni; Devi Wahyu Utami; Alifa Jauzaa; Clarisa Alfa Lionora
Berkala Akuntansi dan Keuangan Indonesia Vol. 6 No. 1SP (2021): Berkala Akuntansi dan Keuangan Indonesia Edisi Spesial (2021)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/baki.v6i1SP.26740

Abstract

This study aims to provide empirical evidence related with financialsector performance and the development of fintech lending inIndonesia during the Covid-19 pandemic. The sample consisted of4 State-Owned Enterprises (BUMN) in the financial sector and 149financial technology (fintech) companies registered in the FinancialServices Authority (OJK). This research used descriptive statistics.The results show that during the Covid-19 pandemic, theperformance of State-Owned Enterprises (SOEs) in the financialsector and financial technology companies (fintech) has increased.However, the increase in the performance of State-OwnedEnterprises (SOEs) in the financial sector and financial technology(fintech) companies during pandemic was still below theperformance increase before the Covid-19 pandemic in Indonesia.
Keunggulan Bersaing, Aliansi Strategis, dan Manajemen Pengetahuan: Sebuah Kerangka Konseptual Khairul Ikhwan; Clarisa Alfa Lionora; Ivo Novitaningtyas; Budi Rahardjo
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 9 No. 1 (2022): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v9i1.8317

Abstract

Competitive advantage is one of the success factors of businesses in managing their resources and capabilities. An organization must be able to outperform the competition through the creation of unique, rare, and valuable products. Business units can increase their competitiveness through strategic alliances. Theoretical studies related to the factors that a business unit can carry out in the formation of alliances are necessary for increased competitive advantage. The purpose of this study: first, to provide a review of the latest literature related to competitive advantages that can be achieved through alliances. Second, identify the upcoming research agenda. Third, it recommends a new research framework. This research used the systematic literature review method. The data used in this article comes from proposed future research agendas from 23 previous research articles published in the last 5 years (2018-2022). The output of this study is the recommendation of a theoretical framework.
Determinan keunggulan bersaing Clarisa Alfa Lionora; Amie Kusumawardhani
Jurnal Kajian Manajemen Bisnis Vol 10, No 2 (2021): Jurnal Kajian Manajemen Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkmb.11239200

Abstract

An increase in the number of business units in the apparel industry that occurs in the city of Semarang can be a problem, because the increase in business units in the apparel industry is directly proportional to the high level of competition in the industry. This study aims to analyze what factors can make a business unit in the apparel industry with a micro and small scale, especially in the city of Semarang, can excel in the competition. In the city of Semarang, there are 138 business units for the apparel industry with micro and small scale that will be investigated. Of all these business units, only 127 research data can be processed for this research. This study shows that there is a positive influence on the relationship between market orientation and learning orientation variables on product innovation variables and market orientation, learning orientation, and product innovation variables on competitive advantage variables. While there is no effect on the relationship between the variables of relational capital to competitive advantage. This research can be implemented by academics and practitioners in developing strategies to gain competitive advantage in the apparel industry in Semarang City.Keywords: Market orientation; learning orientation; relational capital; product innovation; competitive advantageTRANSLATE with x EnglishArabicHebrewPolishBulgarianHindiPortugueseCatalanHmong DawRomanianChinese SimplifiedHungarianRussianChinese TraditionalIndonesianSlovakCzechItalianSlovenianDanishJapaneseSpanishDutchKlingonSwedishEnglishKoreanThaiEstonianLatvianTurkishFinnishLithuanianUkrainianFrenchMalayUrduGermanMalteseVietnameseGreekNorwegianWelshHaitian CreolePersian //  TRANSLATE with COPY THE URL BELOW Back EMBED THE SNIPPET BELOW IN YOUR SITE Enable collaborative features and customize widget: Bing Webmaster PortalBack//
MENGKAJI MODEL PENINGKATAN KINERJA ALIANSI STRATEGIS DAN KEUNGGULAN BERSAING UMKM Lionora, Clarisa Alfa; Novitaningtyas, Ivo; Rahardjo, Budi; Sijabat, Yacobo P; Achsa, Andhatu; Nugroho, Ramadhani Lukman; Trisyaningsih, Melati
Jurnal Ekonomi Manajemen Vol 9, No 2 (2023): November 2023
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v9i2.8825

Abstract

This research aims to test a model for improving alliance performance and competitive advantage in MSMEs in the Borobudur area. This research uses a survey-based quantitative approach to collect primary data. The sample in this research was 44 MSMEs located in the Borobudur area and already had alliances or partners. The sampling method uses snowball sampling. Data were analyzed using multiple linear regression by SPSS. The results show that the partner selection process and relational capital can improve alliance performance of MSMEs. Furthermore, alliance performance has an influence on the competitive advantage of MSMEs. These results support the resource-based view theory and resource-dependent theory. The results provide practical implications for MSME managers in the Borobudur area to be selective in choosing suitable partners and improve the quality of relationships with partners in order to improve alliance performance, thus it can increase the competitive advantage of MSMEs.
Formulating Strategy Through Boston Consulting Group Matrix In The Tourism Industry Aprilia, Sonia; Lionora, Clarisa Alfa; Aprilistyan, Syifa Freza
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 10 No. 02 (2023): December
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v10i02.1255

Abstract

The existence of the Covid-19 virus impacts daily activities carried out by humans, not only killing the human body but also economic growth throughout the region. One of the sectors affected by the Covid-19 pandemic is tourism, for example, in the Magelang City area, precisely in Kyai Langgeng Park. Kyai Langgeng Park has experienced a decline since the arrival of the Covid-19 virus, and it has impacted the surrounding economy and company income. This paper aims to determine market share and industry growth that needs to be developed through the BCG matrix analysis tool. This research uses quantitative methods from the results of BCG matrix analysis. It takes secondary data from the number of tourists according to tourism objects in Magelang City in 2016-2020, which are sourced from the Youth, Sports, and Tourism Office of Magelang City. The results of this study indicate that Kyai Langgeng Park is in the cash cow quadrant due to sales growth of -71.26% and a relative market share of 0.534. The results of this study are expected to help Taman Kyai Langgeng develop and improve its business strategy to survive in the era of increasingly fierce industrial competition.
The Phenomenon of MSMEs Performance in Magelang City During the Pandemic COVID-19 Lionora, Clarisa Alfa; Yacobo P. Sijabat; Heni Hirawati; Hartono, Budi; Axel Giovanni
KINERJA Vol. 26 No. 2 (2022): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v26i2.5692

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have a fundamental role in the regional economy as well as the national economy. This study aims to provide empirical evidence regarding the performance variability of MSMEs during the COVID-19 pandemic. The research population is all MSMEs in Magelang City. The research sample was 7,924 MSMEs obtained through purposive sampling. This study uses descriptive statistical analysis. The results and discussion show that the City of Magelang, from an economic perspective, has a fairly stable economic condition from 2015 to 2019. However, the COVID-19 pandemic in 2020 put the economy of Magelang City in a recession phase. Nevertheless, the competitiveness of Magelang City in 2020 has increased compared to 2019. The analysis of the variability of the performance of MSMEs shows that the South Magelang District has the lowest turnover of MSMEs. Central Magelang Subdistrict has the highest MSME turnover value. South Magelang Subdistrict has the highest average turnover of MSME compared to the average turnover of MSME in North Magelang and Central Magelang Districts.
Strategi Pemasaran "Genteng Super Berkah Sokka Masinal" dalam Meningkatkan Penjualan dan Pencapaian Keunggulan Kompetitif: Marketing Strategy of "Sokka Masinal Super Blessing Roof Tiles" in Increasing Sales and Achieving Competitive Advantage Rahmawati, Heni; Novitaningtyas, Ivo; Lionora, Clarisa Alfa
MASTER: Jurnal Manajemen Strategik Kewirausahaan Vol. 4 No. 2 (2024): MASTER: Jul 2024
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/master.v4i2.1486

Abstract

Jumlah industri genteng yang banyak di Kebumen membuat persaingan semakin ketat. Salah pelaku pada industri ini adalah Genteng Super Berkah Sokka Masinal yang mengalami fluktuasi penjualan di setiap tahunnya. Penelitian ini bertujuan untuk menganalisisi posisi dan daya saing perusahaan guna merumuskan strategi yang tepat untuk meningkatkan penjualan dan mencapai keunggulan kompetitif. Penelitian ini menggunakan pendekatan kualitatif dimana pengumpulan data melalui observasi dan wawancara. Analisis SWOT dan Keunggulan Kompetitif Porter menjadi alat analisis utama dalam penelitian ini. Penelitian mendapatkan temuan bahwa perusahaan berada pada kwadran III dan menghadapi persaingan yang ketat. Strategi Weakness–Oppotunities (WO) merupakan pilihan strategi yang tepat sehingga perusahaan diharapkan memaksimalkan penerapan teknologi sebagai media pemasaran, bekerjasama dengan distributor, meningkatkan kompetensi pemasaran melalui pelatihan dari dinas terkait dan beraliansi strategis dengan sesame industri genteng. The large number of roof tile industries in Kebumen makes competition even tighter. One of the players in this industry is Sokka Masinal's Super Berkah Roof Tiles, which experiences sales fluctuations every year. This research aims to analyze the company's position and competitiveness in order to formulate appropriate strategies to increase sales and achieve competitive advantage. This research uses a qualitative approach where data is collected through observation and interviews. SWOT analysis and Porter's Competitive Advantage are the main analytical tools in this research. The research found that the company was in quadrant III and faced intense competition. The Weakness–Oppotunities (WO) strategy is the right strategy choice so that companies are expected to maximize the application of technology as a marketing medium, collaborate with distributors, increase marketing competence through training from related agencies and make strategic alliances with fellow roof tile industries.
Pengaruh Kualitas Pelayanan Berbasis CHSE Terhadap Loyalitas Wisatawan Dimediasi Kepuasan Wisatawan (Studi Wisatawan Luar Daerah di Kawasan Borobudur) Novitaningtyas, Ivo; Lionora, Clarisa Alfa; Achsa, Andhatu; Hartono, Budi; Nurhidayah, Siti; Agustin, Hesti
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 5 No. 2 (2024): Jurnal Nasional Manajemen Pemasaran dan SDM
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v5i2.1824

Abstract

This research examines the impact of implementing the CHSE certification policy in the tourism sector especially the accommodation or hospitality business on tourist behavior based on satisfaction and loyalty. This study uses a quantitative approach. This research uses primary data obtained from 73 tourists selected based on the purposive sampling method. The sample criteria are tourists who have stayed at a hotel or homestay around Borobudur Temple more than once and come from outside the province of Central Java. The data collection method uses questionnaires distributed online and offline. The data analysis method uses PLS-SEM. The results show that tourist satisfaction mediates the influence of CHSE-based service quality on tourist loyalty. The results provide managerial implications for accommodation business managers to become CHSE-certified to satisfy overnight tourists and increase tourist loyalty.
Co-Authors Agustin, Hesti Alifa Jauzaa Amie Kusumawardhani Andhatu Achsa Aprilia, Sonia Aprilia, Vierda Dwi Aprilistyan, Syifa Freza Axel Giovanni Budi Hartono Budi Hartono Budi Rahardjo Budi Rahardjo Devi Wahyu Utami Fitriana, Yenny Reiza hirawati, heni JANAH, NURUL Khairul Ikhwan Kurniasari, Erika Novitaningtyas, Ivo Nugroho, Ramadhani Lukman Rahmawati, Heni Sijabat, Yacobo P Siti Nurhidayah Suryono Budi Santosa, Suryono Budi Trisyaningsih, Melati Witantri, Galuh Yacobo P. Sijabat Yacobo P. Sijabat