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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Transekonomika : Akuntansi, Bisnis dan Keuangan
Yudha, Mellisa Magdalena
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Economics, Econometrics & Finance

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ANALISIS STRATEGI PENGEMBANGAN USAHA DENGAN PENDEKATAN BUSINESS MODEL CANVAS Yudha, Mellisa Magdalena; Mariam, Iis; Rosalina, Erlyn
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 2 (2023): March 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i2.341

Abstract

The aim of this research is to analyze the business model of X Grilled Chicken Restaurant in Depok and design a new business model using the Business Model Canvas approach. This research uses the Sequential Exploratory model research method, which consists of qualitative methods as the main method and quantitative as an additional method. Data were collected through interviews, observation, documentation, questionnaires, and triangulation. To describe the current business model, the Business Model Canvas (BMC) method was used, while to formulate alternative strategies, Strength, Weakness, Opportunity, Threat (SWOT) analysis was used. To determine the priority of alternative strategies, the Quantitative Strategic Planning Matrix (QSPM) was used. The results of the SWOT Analysis resulted in eight alternative strategies, including focusing on Value as fnb tech, continuous digital market research, evaluation of marketing strategies, expansion of business relationships, more attractive promotions, adding new employees, increasing the allocation of marketing costs, and making stricter rules for employees who violate SOPs. Based on the results of the QSPM Matrix calculation, the strategy of continuous digital market research is the highest priority with a value of 13.87.
Analisis Strategi Pengembangan Usaha dengan Pendekatan BUSINESS MODEL CANVAS Yudha, Mellisa Magdalena; Mariam, Iis; Rosalina, Erlyn
Ekonomi & Bisnis Vol 22 No 1 (2023): Jurnal Ekonomi & Bisnis Juni 2023
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/eb.v22i1.5291

Abstract

Penelitian ini bertujuan untuk menganalisis model bisnis, merumuskan alternatif strategi, menentukan prioritas alternatif strategi, dan merancang model bisnis baru dengan pendekatan Business Model Canvas. Penelitian ini dilakukan pada Restoran Ayam Panggang X di Depok menggunakan metode penelitian model Eksploratoris Sekuensial, di mana penelitian ini menggunakan penelitian kualitatif sebagai metode yang utama dan kuantitatif sebagai metode pelengkap. Teknik pengumpulan data yang digunakan adalah melalui wawancara, observasi, dokumentasi, kuesioner, dan triangulasi. Metode yang digunakan adalah Business Model Canvas (BMC) untuk menggambarkan model bisnis saat ini, Analisis Strength, Weakness, Opportunity, Threat (SWOT) untuk merumuskan alternatif strategi, dan Matriks Quantitative Strategic Planning Matrix (QSPM) untuk menentukan prioritas alternatif strategi. Berdasarkan hasil Analisis SWOT, terumuskan delapan alternatif strategi antara lain 1) Fokus dan kembangkan Value sebagai fnb tech, 2) Melakukan riset pada pasar digital secara berkesinambungan, 3) Melakukan evaluasi terhadap strategi pemasaran agar lebih terfokus, 4) Memperluas relasi bisnis, 5) Membuat promosi yang lebih menarik, 6) Menambah karyawan baru, 7) Meningkatkan alokasi biaya pemasaran, 8) Membuat peraturan yang lebih tegas bagi karyawan yang melanggar SOP. Berdasarkan hasil perhitungan Matriks QSPM strategi melakukan riset pada pasar digital secara berkesinambungan memiliki nilai tertinggi untuk diprioritaskan dengan niai 13,87.
ANALISIS STRATEGI PENGEMBANGAN USAHA DENGAN PENDEKATAN BUSINESS MODEL CANVAS Yudha, Mellisa Magdalena; Mariam, Iis; Rosalina, Erlyn
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 2 (2023): March 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i2.341

Abstract

The aim of this research is to analyze the business model of X Grilled Chicken Restaurant in Depok and design a new business model using the Business Model Canvas approach. This research uses the Sequential Exploratory model research method, which consists of qualitative methods as the main method and quantitative as an additional method. Data were collected through interviews, observation, documentation, questionnaires, and triangulation. To describe the current business model, the Business Model Canvas (BMC) method was used, while to formulate alternative strategies, Strength, Weakness, Opportunity, Threat (SWOT) analysis was used. To determine the priority of alternative strategies, the Quantitative Strategic Planning Matrix (QSPM) was used. The results of the SWOT Analysis resulted in eight alternative strategies, including focusing on Value as fnb tech, continuous digital market research, evaluation of marketing strategies, expansion of business relationships, more attractive promotions, adding new employees, increasing the allocation of marketing costs, and making stricter rules for employees who violate SOPs. Based on the results of the QSPM Matrix calculation, the strategy of continuous digital market research is the highest priority with a value of 13.87.
Co-Authors Iis Mariam Rosalina, Erlyn