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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) P2M STKIP Siliwangi English Language and Literature International Conference (ELLiC) Proceedings Sutasoma : Jurnal Sastra Jawa Jurnal Pengabdian kepada Masyarakat Nusantara Mitra Akademia: Jurnal Pengabdian Masyarakat Transekonomika : Akuntansi, Bisnis dan Keuangan EPIGRAM (e-journal) Jurnal Administrasi Profesional
Rosalina, Erlyn
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Penerapan Teknologi Tepat Guna sebagai Strategi Pemertahanan Bahasa Jawa Serang dan Bebasan di Serang, Banten Wulandari, Linda Sari; Rosalina, Erlyn
Sutasoma : Jurnal Sastra Jawa Vol 9 No 2 (2021): Sutasoma: Jurnal Sastra Jawa
Publisher : Jurusan Bahasa dan Sastra Jawa Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/sutasoma.v9i2.51049

Abstract

This study aims to analyze the defense of Serang Javanese and Bebasan Javanese, find language defense strategy that base on needs of the community in Domas Village, Pontang, Serang, Banten. The Serang Javanese dan the Bebasan Javanese need to be maintained regardless of current situation and condition, because languages ​​that still survive do not rule out the possibility of being threatened with extinction in future. This study uses a sociolinguistic with qualitative methods supported by quantitative methods. Data were collected through questionnaires and interviews. The results showed that the Serang Javanese still exists to be used by all ages in various spheres of life. However, the Bebasan Javanese is only used in the realm of certain speech partners. Based on the needs of the community, most people have MSMEs as their main source of income. However, MSMEs there have not been widely exposed to others community, so a non-transactional website is needed to market MSME products. MSME products can be promoted in the Serang Javanese language, the Bebasan Javanese Language, Bahasa and English. The website can become a solution in promoting MSME products as well as an effort to maintain the Serang Javanese and the Bebasan Javanese.
ANALISIS STRATEGI PENGEMBANGAN USAHA DENGAN PENDEKATAN BUSINESS MODEL CANVAS Yudha, Mellisa Magdalena; Mariam, Iis; Rosalina, Erlyn
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 2 (2023): March 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i2.341

Abstract

The aim of this research is to analyze the business model of X Grilled Chicken Restaurant in Depok and design a new business model using the Business Model Canvas approach. This research uses the Sequential Exploratory model research method, which consists of qualitative methods as the main method and quantitative as an additional method. Data were collected through interviews, observation, documentation, questionnaires, and triangulation. To describe the current business model, the Business Model Canvas (BMC) method was used, while to formulate alternative strategies, Strength, Weakness, Opportunity, Threat (SWOT) analysis was used. To determine the priority of alternative strategies, the Quantitative Strategic Planning Matrix (QSPM) was used. The results of the SWOT Analysis resulted in eight alternative strategies, including focusing on Value as fnb tech, continuous digital market research, evaluation of marketing strategies, expansion of business relationships, more attractive promotions, adding new employees, increasing the allocation of marketing costs, and making stricter rules for employees who violate SOPs. Based on the results of the QSPM Matrix calculation, the strategy of continuous digital market research is the highest priority with a value of 13.87.
Study of Linguistic Relativity on The Dynamics Of Language Meaning between Entrepreneurial Mindset Concepts in Indonesian Culture Rosalina, Erlyn; Sari Wulandari, Linda
English Language and Literature International Conference (ELLiC) Proceedings Vol 7 (2024): Striking a Balance between Technology and Empathy in Language Learning, Linguistics, L
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Language is dynamic, one of which is the change in meaning that is strongly influenced by cultural development. The culture of a society depends on the development of science and technology that can affect people's mindsets from different generations. There are several generational groups, namely silent generation/matures (<1946), baby boomers (1947-1964), generation X (1965-1980), generation Y or millennials (1981-1995), and generation Z (1996-present). However, people who are still in their productive age are Generation X, Y, and Z. The purpose of the research is to describe the dynamics of the meaning of the entrepreneurial mindset in generations X, Y, and Z, as well as the relationship between the concept of entrepreneurial mindset and culture of Indonesian society. This research was conducted through linguistic relativity studies. The method used is a descriptive qualitative and quantitative method with data analysis using the triangulation technique. This research involved 57 respondents from generation x, y, and z groups. The data of this research is in the form of questionnaire results based on the mindset of entrepreneurs and the culture of Indonesian society. The result is there are four proverbs that are contrary to the mindset of the entrepreneur, that is, savings base rich and a little bit long to become a hill in contrast with the way of mindset do not save money. But there are four verses that are in line with the mindset of the entrepreneur, that is, a day is a thread, a year is a piece of cloth, and the first time is fun, then is pain, then it is fun. The mindset of the X, Y, and Z generations is more likely to use the mindset of Indonesian culture.
ADAPTIVE LEARNING OF SUNDANESE SCRIPT BASED ON ANDROID GAMES IN THE DIGITAL ERA Wulandari, Linda Sari; Rosalina, Erlyn; Shomami, Amalina
P2M STKIP Siliwangi Vol 10 No 1 (2023): Volume 10 Nomor 1: Mei 2023
Publisher : IKIP Siliwangi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/p2m.v10i1.3747

Abstract

Based on the vitality of the language, Sundanese is still classified as safe because it is still used in daily communication from children to the elderly. However, it is different from the use of the Sundanese Script. This study aims to provide solutions and innovations in the Sundanese Script learning model. This study uses a qualitative method. Data collection techniques using observation and performance tests using a digital Sundanese Script flashcard based on Android Quizlet. Data analysis was analyzed descriptively. The results showed that digital Sundanese Script flashcards can be played by students through the Quizlet android-based application so that teachers can design various forms of Sundanese Script flashcard games via smartphones and know the progress of learning outcomes dynamically in a sustainable manner. This learning model is needed for language learning and adaptive Sundanese Script learning in the digital era for Z generation. The students feel more comfortable learning Sundanese Script using Quizlet games in various modes, such as flashcards mode, learn (fast learning) mode, memorize mode, learn-apply mode, match mode, and test mode. When compared to conventional methods, learning language (Sundanese Scripts) using Quizlet is more acceptable to students who are Generation Z.
RELASI MAKNA BAHASA INDONESIA DALAM PERDAGANGAN INTERNASIONAL Rosalina, Erlyn; Wulandari, Linda Sari; Khairas, Eri Ester
Epigram Vol 21 No 01 (2024): Volume 21 No. 01 Tahun 2024
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/epi.v21i01.6668

Abstract

Indonesian language is an important communication tool in the context of international trade. In the field of international trade, there are various terms and vocabulary used to describe cross-border trade concepts. However, it is important to understand that the meanings of words in Indonesian language can develop and vary depending on the context in which they are used. The study of meaning in Indonesian language can take the form of meaning relations. Meaning relations emphasize the relationship and interconnection of meanings in words. The aim of this research is for readers to understand the relationship between the meaning of terms in the field of international trade and the lexical meanings contained in KBBI. The method used is a descriptive qualitative method by collecting vocabulary through the International Trade Dictionary and interpreting it by comparing the meanings contained in KBBI. There are five words, namely basis, bid, blocking, boa, and broker. The results show that there are two types of meaning relations, namely polysemy and synonymy. There are three polysemy meaning relations, namely in the words base, blocking, and boa. Meanwhile, the synonymous meaning relationship occurs in two words, namely bid and broker
Pengaruh Customer Experience dan Persepsi Kegunaan Terhadap Minat Penggunaan Ulang Aplikasi E-Commerce Minimarket Alfagift: Studi Kasus Pengguna Aplikasi Alfagift Pada Followers Instagram @alfagift_idn Putri, Eka Yulia; Kadunci; Rosalina, Erlyn
Jurnal Administrasi Profesional Vol 5 No 2 (2024): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v5i2.7005

Abstract

This study aims to examine, determine, and analyze the influence of customer experience and perceived usefulness on the intention to reuse the Alfagift minimarket e-commerce application on Alfagift application users, especially Instagram followers @alfagift_idn. This study uses a quantitative approach involving one hundred respondents as samples and processed using SPSS 26. This research implies that the data fullfill the requirements of a normal distribution, which is 0.200> 0.05. The regression equation model in this study is Y = 18.986 + 0.404 X1 + 0.388 X2 + e, so the research stated that the data in this study is viable to use. According to the data results of the partial correlation, the customer experience variable has an impact on the intention to reuse by 61.31% and the perception of usefulness has an impact on the intention to reuse by 62.09%. According to the results of the determination coefficient analysis (), 66.1% of the intention to reuse the Alfagift application is influenced by the independent variables, namely customer experience and perception of usefulness. Hypothesis testing in this study shows a positive and significant influence both partially and simultaneously.
ANALISIS PERILAKU BRAND SWITCHING KONSUMEN MCDONALD'S DI TENGAH KONFLIK ISRAEL–PALESTINA DENGAN MENGGUNAKAN PENDEKATAN THEORY OF PLANNED BEHAVIOR : (Studi Kasus Pada Gen Z di Kota Depok Bulan Oktober 2023–Januari 2024) Adawiyah, Endah wardatul; Purwinarti, Titik; Rosalina, Erlyn; Ginting, Riskon
Jurnal Administrasi Profesional Vol 5 No 2 (2024): Jurnal Administrasi Profesional
Publisher : Jurusan Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/jap.v5i2.7010

Abstract

ABSTRACT : The purpose of this study is to identify the consumption habit and tendencies of Gen Z in Depok in responding to the Israeli-Palestinian conflict, which influence their decision to remain loyal to or switch from McDonald's. Data from 100 respondents were assassed using the PLS-SEM method. The outcomes of the analysis show that Attitude towards behavior shows a positive and significant effect on Brand switching behavior, from a coefficient value of 0.226 and P values of 0.012. Subjective norms variable is positive and significant on Brand switching behavior, with a coefficient of 0.365 and P values of 0.000. In addition, Perceived behavioral control also shows a positive and significant effect on Brand switching behavior, from the coefficient value which indicates 0.375 with P values of 0.000. These findings suggest that Gen Z is more likely to switch brands if they feel their attitude towards McDonald's is negative, are influenced by social norms, and feel they have control in the decision.
Analisis Strategi Pengembangan Usaha dengan Pendekatan BUSINESS MODEL CANVAS Yudha, Mellisa Magdalena; Mariam, Iis; Rosalina, Erlyn
Ekonomi & Bisnis Vol 22 No 1 (2023): Jurnal Ekonomi & Bisnis Juni 2023
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/eb.v22i1.5291

Abstract

Penelitian ini bertujuan untuk menganalisis model bisnis, merumuskan alternatif strategi, menentukan prioritas alternatif strategi, dan merancang model bisnis baru dengan pendekatan Business Model Canvas. Penelitian ini dilakukan pada Restoran Ayam Panggang X di Depok menggunakan metode penelitian model Eksploratoris Sekuensial, di mana penelitian ini menggunakan penelitian kualitatif sebagai metode yang utama dan kuantitatif sebagai metode pelengkap. Teknik pengumpulan data yang digunakan adalah melalui wawancara, observasi, dokumentasi, kuesioner, dan triangulasi. Metode yang digunakan adalah Business Model Canvas (BMC) untuk menggambarkan model bisnis saat ini, Analisis Strength, Weakness, Opportunity, Threat (SWOT) untuk merumuskan alternatif strategi, dan Matriks Quantitative Strategic Planning Matrix (QSPM) untuk menentukan prioritas alternatif strategi. Berdasarkan hasil Analisis SWOT, terumuskan delapan alternatif strategi antara lain 1) Fokus dan kembangkan Value sebagai fnb tech, 2) Melakukan riset pada pasar digital secara berkesinambungan, 3) Melakukan evaluasi terhadap strategi pemasaran agar lebih terfokus, 4) Memperluas relasi bisnis, 5) Membuat promosi yang lebih menarik, 6) Menambah karyawan baru, 7) Meningkatkan alokasi biaya pemasaran, 8) Membuat peraturan yang lebih tegas bagi karyawan yang melanggar SOP. Berdasarkan hasil perhitungan Matriks QSPM strategi melakukan riset pada pasar digital secara berkesinambungan memiliki nilai tertinggi untuk diprioritaskan dengan niai 13,87.
Pelatihan, Pendampingan, dan Klinikal Penulisan Pentigraf Siswa SMP dan SMA Al Umanaa Koko, Supriatnoko; Mustofa, Anwar; Rosalina, Erlyn
Mitra Akademia: Jurnal Pengabdian Masyarakat Vol 6 No 1 (2023): Mitra Akademia: Jurnal Pengabdian Masyarakat
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/mapnj.v6i1.5566

Abstract

The activity of writing short stories at the Al Umanaa Modern Islamic Boarding School is a class assignment as well as a task outside the classroom in order to strengthen students' skills. It is just that it could not be finished in a short time because it was constrained by the dense school and boarding school activities. On that basis, the community service team carried out the activity of writing short stories for students called three-paragraph short stories, with the aim of helping students to produce short stories in a relatively short time. This activity was carried out effectively for eight days from 02−11 August 2022 with students from class IX, X, XI, and XII. The methods used are face-to-face, lecture, and question-answer methods, followed by the practice of writing three paragraph short story, namely in Indonesian and English, also mentoring and clinical assistance during the students carrying out the writing process. The three paragraphs short story, namely writing activity went very smoothly. They individually were able to write three texts of paragraphs short stories, chosen with different themes as the final target of the activity. The output of this community service activity is in the form of a pentagraph book written by a Boarding School student which is published, has an ISBN, and has recorded intellectual property rights. Kegiatan menulis cerita pendek di SMP dan SMA Al Umanaa menjadi tugas pelajaran di kelas juga menjadi tugas di luar kelas sebagai salah satu keterampilan para siswanya. Hanya saja tidak dapat selesai dalam waktu singkat karena terkendala oleh padatnya kegiatan sekolah dan pesantren. Atas dasar itu, tim pengabdian melaksanakan kegiatan menulis cerita pendek kepada para siswa yang disebut pentigraf, yaitu cerita pendek tiga paragraf, dengan tujuan untuk membantu siswa dapat menghasilkan cerita pendek dalam waktu yang relatif singkat. Kegiatan ini dilaksanakan efektif empat hari dengan peserta siswa kelas IX, X, XI, XII. Metode yang digunakan adalah metode penyuluhan dengan teknik ceramah, tanya jawab, percontohan, dan dilanjutkan dengan praktik menulis pentigraf dalam bahasa Indonesia dan bahasa Inggris, serta pendampingan dan klinikal selama siswa melaksanakan proses penulisan. Kegiatan penulisan pentigraf berjalan dengan sangat lancar. Sekitar 70% dari peserta kegiatan mampu menghasilkan tiga naskah pentigraf dengan tema berbeda. Luaran dari kegiatan pengabdian ini berupa buku pentigraf karya siswa SMP dan SMA Al Umanaa yang diterbitkan oleh sebuah lembaga penerbit.
Peningkatan Kemampuan Fotografi, Pelayanan Prima dan Keterampilan Bahasa Inggris Pemandu Selam Wisata di Pulau Sabang Sofa, Nidia; Puspitasari, Nuria; Rosalina, Erlyn; Tutupoho, Ridwan Roy; Triyanto, Irfan Rusydi; Nilla Chandra, Yanita Ella; Kurniasari, Ratri
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 3 (2025): Edisi Juli - September
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i3.6391

Abstract

Pulau Sabang, khususnya Kawasan Iboih, memiliki keindahan wisata bawah laut yang menakjubkan. Hal ini dapat menjadi potensi wisata bagi Pulau Sabang. Permasalahan yang dihadapi yaitu keterbatasan dalam hal kemampuan fotografi dan kemampuan Bahasa inggris. Pengabdian Masyarakat yang dilaksanakan di Pulau Sabang terkait peningkatan kemampuan fotografi, pelatihan pelayanan prima dan keterampilan Bahasa inggris. Kegiatan ini dilakukan  disebabkan masih rendahnyanya pemahaman Bahasa inggris bagi para pemandu wisata  dan masih kurangnya pemahaman dari pelayanan yang diterapkan oleh pemandu wisata. Manfaat dari kegiatan ini yaitu mendorong pariwisata bawah laut untuk meningkatkan pelayanan pariwisata di Kawasan Iboih, Pulau Sabang. Luaran dari kegiatan ini adalah terciptanya kesadaran akan pentingnya pelayanan terhadap wisatawan terutama wisatawan asing dalam memahami pembicaraan dalam Bahasa inggris, dan kemampuan fotografi.
Co-Authors Adawiyah, Endah wardatul Anwar Mustofa Iis Mariam Irfan Rusydi Triyanto Kadunci Khairas, Eri Ester Koko, Supriatnoko Kurniasari, Ratri Linda Sari Wulandari Nilla Chandra, Yanita Ella Puspitasari, Nuria Putri, Eka Yulia Riskon Ginting Sari Wulandari, Linda Shomami, Amalina Sofa, Nidia Titik Purwinarti Tutupoho, Ridwan Roy Yudha, Mellisa Magdalena