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All Journal ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat Socius: Social Sciences Research Journal
Kristianto, Rio
Unknown Affiliation
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media

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Sosialisasi Advertising Dan Pemasaran Digital UMKM Pengrajin Pot Bunga Di Desa Mekargalih Jatiluhur Purwakarta Kristianto, Rio; Komariah, Kokom; Jalaludin, Jalaludin
ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2023): ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : STIE Syariah Indonesia Purwakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37726/adindamas.v3i2.356

Abstract

Micro, Small and Medium Enterprises (MSMEs) have an important role in the economic and industrial growth of a country. Especially with the current technological advances, it is easy for MSME players to introduce and sell their products widely. Digital marketing is one of the main keys to being able to carry out online transaction activities, both using social media and marketplaces. Due to the lack of knowledge about digital marketing and advertising, it is difficult for business actors to develop and compete. In community service activities carried out in Mekargalih Village, it aims to enable MSME players to expand product sales and encourage the economic growth rate of flower pot industry players so as not to lose market share. The community service activities that have been carried out can be concluded that the process of socializing advertising and digital marketing has a positive impact on the business development of flower pot craftsmen. Starting from increasing the knowledge of business actors about the use of internet technology as an online marketing medium, increasing the ability and skills of business actors in building and running online marketing and until flower pot craftsmen are able to expand the product sales network nationally and even internationally. The program to support community service activities also has a positive impact on the community, because the community feels helped and provides awareness of the importance of maintaining cleanliness, especially maintaining the cleanliness of places of worship such as prayer rooms, jami'mosques and mejlis ta'lim. In addition, the community also feels helped by the Al-Quran waqf program, because the existence of a new and readable Al-Quran can increase interest in continuing to read the Al-Quran.
Peran Pelatihan Dalam Meningkatkan Produktivitas dan Kualitas Sumber Daya Manusia Untuk Menghadapi Tantangan Global Pangestu, Agung Hutomo; Ukhra, Akdari; Kurniawan, Chairul Iqbal; Herman, Muhammad Gibran Yulion; Kristianto, Rio; S, Saridawati
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 1, No 11 (2024): June
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11608173

Abstract

Globalization is a process of building organizational and communication systems among world communities to follow the same systems and various rules. Globalization itself has special characteristics, namely changes in the form of technological development and progress, this has resulted in the emergence of dependency between countries related to economic production and global markets, increased mutual problems of countries in the world, as well as cultural exchanges and interactions between world citizens. This happens because the needs of economies throughout the world tend to be the same and diverse. This is of course a challenge for companies to be able to compete in an increasingly tight global market. One way to face global challenges in the economic sector like this is to provide training to employees. Training for employees is a part of the business which aims to enable employees to improve and develop knowledge. This training itself is carried out after the company accepts new employees or can be carried out for existing employees with the aim of increasing productivity and the quality of the resources owned by the employee. An employee must have skills and abilities that are in accordance with the company's goals to be able to compete in the global marketThe results of this research are that the role of training carried out by the company is very important to increase the productivity and quality of human resources within the company and of course it is important for the employees themselves to develop abilities and skills that are useful for developing the company's career and goals to be able to compete with the market global.
Co-Authors Herman, Muhammad Gibran Yulion Jalaludin Jalaludin Kokom Komariah Kurniawan, Chairul Iqbal Pangestu, Agung Hutomo S, Saridawati Ukhra, Akdari