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All Journal International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities Global Leadership Organizational Research in Management
Annisaa Eka Warliati
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Arts Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences

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The Coffee Trail Planning as an Effort to Develop Coffee Agrotourism in Cibeureum Village Kuningan Regency Ety Setiawati; Annisaa Eka Warliati; Yuke Hernawati
International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities Vol. 2 No. 2 (2024): May : International Journal of Education, Language, Literature, Arts, Culture,
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/ijellacush.v2i2.774

Abstract

The Regent of Kuningan revealed that the typical coffee of Kuningan Regency has the potential to increase economic and tourism activities. The purpose of this study are to determine the potential and uniqueness of the plantation area and coffee factory in Cibeureum Village, Kuningan Regency. Planning a coffee trail that is in accordance with the potential and uniqueness of coffee plantations and factories so that it can become a coffee agro-tourism product and promote coffee agro-tourism. The analytical method that will be used in this research is the descriptive analysis method. The data used is qualitative data obtained from the results of the researcher's in-depth observations and interviews with related parties. Planning a coffee trail is able to combine everything into a complete coffee journey, starting from the planting process, picking coffee, selecting coffee beans, drying coffee beans, roasting coffee beans, grinding the coffee beans and finally being able to enjoy the coffee. Coffee trails must be positioned as the most interesting form of coffee tourism activity and can improve the experience of tourists, especially coffee lovers, in exploring coffee agrotourism.
Strategi Promosi Berbasis Branding, Advertising, Selling (BAS) dalam Industri Pariwista Kecamatan Talun Kabupaten Cirebon Sudiana Wachyudi; Annisaa Eka Warliati; Jasmine Callysta Setiawan
Global Leadership Organizational Research in Management Vol. 2 No. 3 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i3.1592

Abstract

The importance of branding, advertising and selling (BAS) for both tourist attractions and government agencies, one of which is to be able to improve the image and reputation of a tourist attraction or agency so that it can be known by the wider community. Likewise in the tourism sector, the existence of the BAS concept in addition to being able to change and improve the image of the region, advertising activities will have a great impact on the tourism sector such as being able to attract tourists, investors, be known by the public, and increase the number of tourist visits. In the context of tourism marketing, BAS strategy, especially in terms of advertising, plays a decisive role in achieving the goal, namely the accuracy of marketing promotion actions to reach the specified market segment. This can be seen, among other things, from the increase in the number of tourists who buy tourism products or visit marketed destinations. The researcher uses a qualitative descriptive approach because in accordance with the purpose of the research, namely wanting to obtain and describe in depth and thoroughly the BAS promotion strategy in terms of advertising in the development of the tourism industry in Talun District, Cirebon Regency as a tourist destination. Advertising/Advertising in tourist destinations carried out by the Talun District government through social media is very effective and efficient in saving marketing budgets. This program increases public interest in various tourist attractions that can be visited through videos containing natural beauty, tourist attractions, culinary places and information related to the calendar of activities in Talun District which is then uploaded through the website and social media Instagram, blogs, Facebook, and Youtube.
Co-Authors Ety Setiawati Jasmine Callysta Setiawan Sudiana Wachyudi Yuke Hernawati