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Management Desa Sukomulyo: Potensi Menjadi Desa Wisata di Destinasi Pariwisata Super Prioritas Borobudur Emik Rahayu; Joseph Aldo Irawan; Izza Ulumuddin Ahmad Asshofi; Sudiana Wachyudi; Fitriatunnisa Shabrina; Andi Hallang Lewa
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 2 (2024): Mei : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i2.3057

Sukomulyo Village, a village around Borobudur's Super Priority Tourism Destination, wants to develop into a tourist destination. The correct form of tourist destination is to become a tourist village. Efforts to become a tourist village are certainly a challenging thing. It is necessary to conduct research first to find out the village's potential so that it can declare it to be a tourist village because it has adequate facilities. To achieve the goal, cooperation efforts are needed between the village government and the villagers to create synergy in understanding. In addition, it is necessary to explore the potential of Sukomulyo village to determine its readiness to become a tourist village. This research uses qualitative descriptive methods through field observations and interview discussions. The purpose of this study is to describe the efforts of Sukomulyo village to become a new tourist village around the Super Priority Tourism Destination of Borobudur and produce tour packages. The results of this study show that the potential of Sukomulyo village can be designed as a strategy to become a tourist village to attract potential tourists.

Analisis Faktor Ketertarikan Minuman Kopi Kekinian Terhadap Minat Beli Konsumen di Cirebon Ratna Puspita Dewi; Sudiana Wachyudi
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 2 No. 3 (2024): Jurnal Manajemen dan Administrasi Bisnis
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v2i3.752

The growing popularity of contemporary beverages, especially coffee drinks, among young people has resulted in increased competition among beverage establishments. This is evident from the emergence of numerous coffee shops offering unique and thematic experiences. As a result, the author is conducting research to explore the factors that attract young consumers to contemporary coffee drinks and how these factors influence their purchasing decisions. The study utilizes qualitative and quantitative descriptive methods and employs purposive sampling to select respondents from the young adult population in Cirebon who have an affinity for coffee drinks. The findings from interviews and field observations have revealed several key factors that contribute to the appeal of contemporary coffee drinks among young consumers. These include the ambiance of the coffee shops, the friendly and attentive service, the wide variety of delicious flavors and offerings, as well as the allure of distinctive shop and menu names. Additionally, the affordability of the products, coupled with creatively designed and eye-catching packaging, also significantly influences consumer interest. Furthermore, the study indicates that personal, social, and psychological factors play a role in driving the interest in purchasing contemporary coffee drinks among young people. It is hoped that this research will provide valuable insights for entrepreneurs in the coffee beverage industry and will serve as a basis for further exploration in this area.

Branding Strategy for Tourism Industry Development Talun District, Cirebon Regency Sudiana Wachyudi; Tia Listiaty
International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities Vol. 2 No. 1 (2024): February : International Journal of Education, Language, Literature, Arts, Cult
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/ijellacush.v2i1.705

Branding is essential for tourist attractions and government agencies, one of which is improving the image and reputation of a tourist attraction or institution so that the wider community can know it. There needs to be an appropriate strategy from the Talun District government, which is the authority in tourism development in Talun District, so the author is interested in examining the branding strategy carried out by Talun District in developing the tourism sector as a tourist destination. This research uses a descriptive type of research with a qualitative approach. The Talun District Government of Cirebon Regency plans the construction of the "Wisata Talun Ngangeni" to improve the welfare of rural communities and stimulate the regional economy. In addition to promotion through digital tourism, the participation of local communities is needed to maintain and develop innovations in the area. However, it is only possible to have a positive impact on branding tourism culture with digital tourism. Several forms of digital tourism promote tourism using inappropriate and deviant nuances. Usually, children and adolescents often receive such adverse effects.

The Role of Instagram Social Media in Increasing the Number of Sales in the Culinary Business Siomay Jodoh Dian Fitriyana; Azzahra Vanesya; Fitriatunnisa Shabrina; Sudiana Wachyudi; Ety Setiawati
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 3 (2024): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i3.892

Digital marketing has had a long-term impact and made a game changer in the business world. The use of social media has been growing since 2020—the phenomenon of decreasing the number of followers harms sales. Seller is conscious about improving and maintaining their followers on social media to keep running the business well. Purpose to find out the extent of the participation of Instagram social media as a promotional medium to increase the marketing of culinary business products on @siomayjodoh's Instagram accounts. This study used a descriptive qualitative method. Data collection techniques are carried out by observation, interview, and documentation. Data triangulation methods were used to analyze in this study through data reduction, data presentation, drawing, and conclusion. The results showed the use of Instagram social media as an attractive promotional medium with various features that can be used to support the increase in culinary business products in online marketing. This research only collected data on MSME's “Siomay Jodoh" Instagram from 2022 until 2024 as data collection. MSMEs “Siomay Jodoh” is a local business in Cirebon, and there's no previous research about the MSMEs “Siomay Jodoh”.

Travellers' Perception Of Quality Of Local Tour Attendant Service At Keraton Kasepuhan Cirebon Dian Fitriyana; Sudiana Wachyudi; Mintahul Maula
Nawasena: Jurnal Ilmiah Pariwisata Vol. 2 No. 3 (2023): Desember : Nawasena: Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian Dan Pengabdian Masyarakat STIEPARI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/nawasena.v2i3.1312

Kasepuhan Palace in Cirebon, West Java, is a cultural tourist destination that has extraordinary history and cultural riches. As one of the oldest palaces in Indonesia, this place attracts many tourists looking for an authentic historical and cultural experience. The quality of service provided by local tour guides at Kasepuhan Palace plays an important role in the tourist experience. Understanding tourists' perceptions of the quality of local tour guide services is an important step in maintaining and increasing the attractiveness of this cultural destination in the eyes of visitors. This research uses a quantitative approach, in collecting data obtained through direct observation, questionnaires, interviews and document recording of tourists who visit the Kasepuhan Palace, Cirebon. Determining the number of samples in this study used purposive sampling, sample selection was based on certain criteria, the service quality measurement aspects analyzed were reliability, responsiveness, assurance, empathy, tangible. This research also considers factors that influence tourists' perceptions of frame of reference & field of experience. This research also discusses the problems that arise at the Kasepuhan Palace in Cirebon due to the imbalance between the limited number of tour guides and the significant number of tourist visits. The results of this research provide an overview of the quality of local tour guide services that influence tourists' perceptions, and how these perceptions influence tourist satisfaction during a visit to the Kasepuhan Palace.

Community Participation In Tourism Development At Kacirebonan Palace Sungkawa, Khaeril; Wachyudi, Sudiana
Jurnal Toursci Vol 2 No 3 (2024): Vol 2 No 3 December 2024
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/toursci.v2i3.559

Cirebon is a city in West Java which has 4 (four) palaces, one of which is the Kacirebonan palace which is used as a historical tourist attraction. This research aims to determine the form of community participation ini tourism development at the Kacirebonan Palace and to determine the level of community participation ini tourism development at the Kacirebonan Palace. The research uses a qualitative descriptive method, namely primary data as the data source ini this research which is obtained from interviews, observation, questionnaires and documentation. The analysis technique used is the Likert scale. The results of the research show 4 (four) achievements in the level of community participation in tourism development at the Kacirebonan Palace, namely planning, reaching a score of 72.03 percent, implementation reaching a score of 71.85 percent, evaluation/monitoring 70.74 percent, and utilization of results 64.81 percent. percent. The community participation score in tourism development is in the high category as evidenced by the combined score for the areas of participation averaging 69.93 percent, this proves that community participation ini tourism development at the Kacirebonan Palace is relatively high. However, there are still differences between the data in the field of planning participation, the results of the Group Discussion Forum showing that participation is still low and the results of the questionnaire showing that there is a high level of participation. The form of community participation at the Kacirebonan Palace can be seen from the planning process, namely being involved in deliberations and taking the initiative to submit opinions. In terms of implementation, the community participates by providing performances or attractions, providing tourism comfort facilities, becoming tour guides, becoming tourism actors, becoming souvenir and food traders, maintaining security, order, cleanliness and comfort of tourist locations, as well as promoting Kacirebonan Palace tourism. Judging from the participation in the utilization of the results, this can provide jobs for the community, increase people's income, and reduce social inequality. Regarding participation in the evaluation, the community provides assessments, and participates in evaluating, criticizing and providing suggestions for tourism development and tourism management policies.

DIGITAL MARKETING STRATEGY THROUGH SOCIAL MEDIA AT ARUNIKA EATERY, KUNINGAN Salsabila, Gina Aulia; Wachyudi, Sudiana; Listiaty, Tia; Setiawan, Agung; Irawan, Joseph Aldo
Jurnal Manajemen dan Dinamika Bisnis (JMDB) Vol. 3 No. 2 (2024): JMDB (Jurnal Manajemen dan Dinamika Bisnis)
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar

Each business has its marketing strategy. In the digital era, utilizing social media become part of the marketing strategy that every single business has used. Through social media, businesses can reach out to various types of customers and decide who will be their customers. This study aims to find out how digital marketing strategies in Arunika Eatery, Kuningan, increasing consumer purchases, the types of marketing content that can increase the promotion of Arunika Eatery, Kuningan, and what the supporting and inhibiting factors in marketing their products through social media. The method used is qualitative descriptive. Data collection techniques through observation, interviews, and literature studies. Arunika Eatery, Kuningan, has implemented a digital marketing strategy through social media with a 70-20-10 strategy. Arunika Eatery, Kuningan carries out its marketing strategy with diverse and exciting content, which contains event promotions carried out by Arunika Eatery Kuningan, information about Arunika Eatery Kuningan, short videos, quotes, and question and answer sessions to its followers. This research focuses on the analysis of marketing strategy for the food and beverages business, especially in the Kuningan area. The researcher is the first one to conduct research about Arunika Eatery, and there's no previous research.

Strategi Promosi Berbasis Branding, Advertising, Selling (BAS) dalam Industri Pariwista Kecamatan Talun Kabupaten Cirebon Sudiana Wachyudi; Annisaa Eka Warliati; Jasmine Callysta Setiawan
Global Leadership Organizational Research in Management Vol. 2 No. 3 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i3.1592

The importance of branding, advertising and selling (BAS) for both tourist attractions and government agencies, one of which is to be able to improve the image and reputation of a tourist attraction or agency so that it can be known by the wider community. Likewise in the tourism sector, the existence of the BAS concept in addition to being able to change and improve the image of the region, advertising activities will have a great impact on the tourism sector such as being able to attract tourists, investors, be known by the public, and increase the number of tourist visits. In the context of tourism marketing, BAS strategy, especially in terms of advertising, plays a decisive role in achieving the goal, namely the accuracy of marketing promotion actions to reach the specified market segment. This can be seen, among other things, from the increase in the number of tourists who buy tourism products or visit marketed destinations. The researcher uses a qualitative descriptive approach because in accordance with the purpose of the research, namely wanting to obtain and describe in depth and thoroughly the BAS promotion strategy in terms of advertising in the development of the tourism industry in Talun District, Cirebon Regency as a tourist destination. Advertising/Advertising in tourist destinations carried out by the Talun District government through social media is very effective and efficient in saving marketing budgets. This program increases public interest in various tourist attractions that can be visited through videos containing natural beauty, tourist attractions, culinary places and information related to the calendar of activities in Talun District which is then uploaded through the website and social media Instagram, blogs, Facebook, and Youtube.

Digital Marketing Strategy Through Social Media at Arunika Eatery, Kuningan Sudiana Wachyudi; Widia Ningsi; Gina Aulia Salsabila
International Journal of Management Research and Economics Vol. 2 No. 3 (2024): August : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v2i3.1836

Each business has its marketing strategy. In the digital era, utilizing social media become part of the marketing strategy that every single business has used. Through social media, businesses can reach out to various types of customers and decide who will be their customers. This study aims to find out how digital marketing strategies in Arunika Eatery, Kuningan, increasing consumer purchases, the types of marketing content that can increase the promotion of Arunika Eatery, Kuningan, and what the supporting and inhibiting factors in marketing their products through social media. The method used is qualitative descriptive. Data collection techniques through observation, interviews, and literature studies. Arunika Eatery, Kuningan, has implemented a digital marketing strategy through social media with a 70-20-10 strategy. Arunika Eatery, Kuningan carries out its marketing strategy with diverse and exciting content, which contains event promotions carried out by Arunika Eatery Kuningan, information about Arunika Eatery Kuningan, short videos, quotes, and question and answer sessions to its followers. This research focuses on the analysis of marketing strategy for the food and beverages business, especially in the Kuningan area. The researcher is the first one to conduct research about Arunika Eatery, and there's no previous research.

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