<![CDATA[ This research aims to find out how promotion and brand image influence purchasing decisions for PT Pinus Merah Abadi vegetable wafers. This research method uses quantitative research methods with a population and sample of 97 consumer. The sampling technique used was a saturated sample. The data collection method used was a questionnaire. This research obtained partial results that promotion has a positive and significant effect on purchasing decisions. Based on the results of the first hypothesis test obtained from the tcount value of the hypothesis test, the value tcount > ttable (7.195> 1.661) and the results of the simple regression test Y = 11.223 + 0.626 0.05). Thus, H0 is rejected and H1 is accepted, this shows that partially the brand image variable has a significant influence on purchasing decisions for PT Pinus Merah Abadi vegetable Richesee wafers. Based on the results of the second hypothesis test obtained from the value tcount > ttable or (10.949 > 1.661) and the results of the simple regression test Y = 3.835 + 0.821 X2. This can also be strengthened with a sig value < 0.05 or (0.000 < 0.05). Thus H0 is rejected and H2 is accepted. This shows that partially the brand image variable has a significant influence on the decision to purchase vegetable Richesee wafers at PT. Everlasting Red Pine. Based on the results of hypothesis testing, the value Fcount > Ftable or (61.896> 2.701) was obtained and the results of double linear (Y) = 6.247 + 0.250 (X1) + 0.636(X2). Thus, H0 is rejected and H3 is accepted, this shows that simultaneously the promotional variables and brand image have an influence on purchasing decisions at wafer richesee PT Pinus Merah Abadi. ]]>
