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PENGARUH PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN WAFER RICHEESE NABATI PADA PT. PINUS MERAH ABADI DI TANGERANG SELATAN Andriyani, Yolla; Haryantini
Journal of Research and Publication Innovation Vol 2 No 1 (2024): JANUARY
Publisher : Journal of Research and Publication Innovation

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This research aims to find out how promotion and brand image influence purchasing decisions for PT Pinus Merah Abadi vegetable wafers. This research method uses quantitative research methods with a population and sample of 97 consumer. The sampling technique used was a saturated sample. The data collection method used was a questionnaire. This research obtained partial results that promotion has a positive and significant effect on purchasing decisions. Based on the results of the first hypothesis test obtained from the tcount value of the hypothesis test, the value tcount > ttable (7.195> 1.661) and the results of the simple regression test Y = 11.223 + 0.626 0.05). Thus, H0 is rejected and H1 is accepted, this shows that partially the brand image variable has a significant influence on purchasing decisions for PT Pinus Merah Abadi vegetable Richesee wafers. Based on the results of the second hypothesis test obtained from the value tcount > ttable or (10.949 > 1.661) and the results of the simple regression test Y = 3.835 + 0.821 X2. This can also be strengthened with a sig value < 0.05 or (0.000 < 0.05). Thus H0 is rejected and H2 is accepted. This shows that partially the brand image variable has a significant influence on the decision to purchase vegetable Richesee wafers at PT. Everlasting Red Pine. Based on the results of hypothesis testing, the value Fcount > Ftable or (61.896> 2.701) was obtained and the results of double linear (Y) = 6.247 + 0.250 (X1) + 0.636(X2). Thus, H0 is rejected and H3 is accepted, this shows that simultaneously the promotional variables and brand image have an influence on purchasing decisions at wafer richesee PT Pinus Merah Abadi.

PENGARUH REVIEW CELEBRITY ENDORSEMENT DAN MEDIA SOSIAL TERHADAP MINAT BELI PADA PRODUK KECANTIKAN “MS GLOW” BY OWNER IBU MARISA DI KOTA TANGERANG Sugiarti, Rista; Haryantini
Journal of Research and Publication Innovation Vol 2 No 1 (2024): JANUARY
Publisher : Journal of Research and Publication Innovation

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The aim of this research is to determine the influence of celebrity endorsement and Instagram social media on purchasing interest in Ms Glow beauty products in shops in Tangerang City. This research is quantitative research. The sample for this research was 97 respondents. The sampling technique uses Probability Sampling with Random Sampling type. According to Sugiyono (2018:118) "Probability Sampling is a sampling technique that provides the same opportunity or opportunity for each element or member of the population to be selected as a sample. Primary data collection is obtained from distributing questionnaires. Data processing uses SPSS version 24 software. Data feasibility testing uses validity tests, reliability tests and classical assumption tests. Data analysis techniques use simple linear regression tests, multiple linear regression tests, correlation tests, determination tests and hypothesis tests. The results of this research are that celebrity endorsement reviews (X1) have a positive and significant effect on buying interest, this is proven by the results of the partial test (t test) where the results of tcount > ttable are 5.532 > 1.985 with a significance value of 0.000 <0.05. Social media (X2) also has a positive and significant effect on buying interest, this is proven by the results of the partial test (t test) where the results of tcount > ttable are 15.939 > 1.985 with a significance value of 0.000 < 0.05. Then reviewing celebrity endorsements (X1) and social media (X2) simultaneously have a positive and significant influence, this is proven by the results of the simultaneous test (F test) where the results of Fcount > Ftable are 125.892 > 3.145 with a significance value of 0.000 < 0.05 . Based on the coefficient of determination, the variables celebrity endorsement review (X1) and social media (X2) have a simultaneous influence of 72.8%, while the remaining 27.2% (100%-72.8%) is from epsilon (an indicator of variables that are notresearched).

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN PADA RESTORAN KEUDE MIE ACEH 46 VILLA RENI PAMULANG DI KOTA TANGERANG SELATAN Auliana Setyaputri, Savira; Haryantini
Journal of Research and Publication Innovation Vol 2 No 1 (2024): JANUARY
Publisher : Journal of Research and Publication Innovation

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This research aims to determine the effect of product quality and price on customer loyalty at the Keude Mie Aceh 46 Villa Reni Pamulang Restaurant in South Tangerang City. The method used is a quantitative method. The sampling technique used is Probability Sampling with Random Sampling type. The number of samples used in this research was 96 respondents. Data analysis techniques using instrument tests, namely validity and reliability tests, classic assumption tests, namely normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, simple linear regression test, multiple linear regression test, correlation coefficient test, coefficient of determination test and hypothesis test, namely t test and F test. The results of this research are that product quality has a significant effect on customer loyalty with the regression equation Y = 10.284 + 0.261X1. Hypothesis testing obtained t value > t table (6.978 > 1.661). Price has a significant effect on customer loyalty with the regression equation Y = 6.418 + 0.566X2. Hypothesis testing obtained t value > t table (8.739 > 1.661). Product quality and price simultaneously have a significant effect on customer loyalty with the regression equation Y = 5.306 + 0.94X1 + 0.438X2. Hypothesis testing obtained a value of Fcount > Ftable or (41.108 > 3.094). Thus, it can be concluded that product quality and price have a positive and significant effect on customer loyalty.

PENGARUH CITRA MEREK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN ORANG TUA DALAM MEMILIH SEKOLAH PADA SMP KATOLIK SANG TIMUR DI TANGERANG Setiawan, Enno; Haryantini
Journal of Research and Publication Innovation Vol 2 No 1 (2024): JANUARY
Publisher : Journal of Research and Publication Innovation

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This research aims to analyze the factors of Brand Image and Service Quality on Parents' Decisions in choosing a school at Sang Timur Catholic Middle School in Tangerang. The method used in this research is to use a descriptive and quantitative approach with classical assumption testing methods, hypothesis testing, t tests, F tests and data analysis techniques using multiple linear regression. The research results show that Brand Image is proven to have a positive and significant influence on Purchasing Decisions, which in this research is the parents' decision in choosing a school at Sang Timur Catholic Middle School in Tangerang. Service quality is proven to have a positive and significant influence on purchasing decisions, which in this research is the parents' decision in choosing a school at Sang Timur Catholic Middle School in Tangerang. Brand Image and Service Quality together have been proven to have a positive and significant influence on Purchasing Decisions, which in this research is the parent's decision in choosing a school at Sang Timur Catholic Middle School in Tangerang, which means that Brand Image and Service Quality together can provide contribution influence on Purchasing Decisions and this shows that if Brand Image and Service Quality are carried out and synergized well then they will be able to have a positive and significant influence in improving Purchasing Decisions, which in this research is the parents' decision in choosing a school at Sang Timur Catholic Middle School in Tangerang.

PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK SKIN CARE DEWI PADA PT SARIDEWI NATURAL KOSMETIK DI JAKARTA UTARA Nurfi, Afifah; Haryantini
Journal of Research and Publication Innovation Vol 2 No 1 (2024): JANUARY
Publisher : Journal of Research and Publication Innovation

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This research aims to determine the influence of price and product quality on purchasing decisions at the Distributor PT Saridewi Natural Kosmetik. The design of this research is quantitative descriptive analysis. The population in this study were all consumers who had tried Dewi Skin Care products and the research sample consisted of 99 respondents. The sampling technique used is Probability Sampling with Random Sampling type. Data analysis methods use data instrument tests, classical assumption tests, simple linear regression tests & multiple linear regression, correlation tests, determination tests, hypothesis tests. The research results show that Price (X1), Product Quality (X2), simultaneously have a significant effect on Purchasing Decisions (Y) seen from the hypothesis test, the t value obtained > t table or (15.818 > 1.996). This is also reinforced by the value ̀ρ value < Sig.0.05 or (0.000 < 0.005). Thus, Ho is rejected and Ha is accepted. Partially Price (X1) has a significant effect on Purchasing Decisions (Y) and Product Quality (X2) has a partially significant effect on Purchasing Decisions (Y) seen from the hypothesis test, the calculated t value > t table or (3.026 > 1.996). This is also reinforced by the ρ value < Sig.0.05 or (0.004 < 0.005). Thus, Ho is rejected and Ha is accepted. Hypothesis testing obtained a value of Fcount > Ftable or (192.183 > 3.14), this was also confirmed by a ρ value < Sig.0.05 or (0.000 < 0.05). Thus, Ho is rejected and Ha is accepted. Therefore, there is a simultaneous influence between price and product quality on purchasing decisions.

PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOKO ALFAMIDI KEADILAN RAWA DENOK DI DEPOK JAWA BARAT Rosaliana Gunawan, Isma; Haryantini
Journal of Research and Publication Innovation Vol 2 No 1 (2024): JANUARY
Publisher : Journal of Research and Publication Innovation

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This research aims to determine the partial and simultaneous influence of price and promotion on consumer purchasing decisions at the Alfamidi Justice Rawa Denok store in Depok, West Java. The type of research method used is quantitative research, namely a research method based on the philosophy of positivism. This research had a population of 133,658 and a sample of 100 respondents. The sampling method uses Slovin theory, with an error rate of 10%. Some of the conclusions that the author put forward are as follows: Price partially has a significant influence on consumer purchasing decisions at the Alfamidi Justice Rawa Denok shop in Depok, West Java. This is proven by the determination value or influence contribution of 0.886 or 88,6% while the remaining 11,4% is influenced by other factors. Hypothesis testing obtained a calculated t value > t table or (27.587 > 1.984) with a significance value < 0.05 or (0.00 < 0.05). Promotion partially has a significant effect on consumer purchasing decisions at the Alfamidi Justice Rawa Denok store in Depok, Java. West. This is proven by the determination value or influence contribution of 0.869 or 86,9% while the remaining 13.1% is influenced by other factors. Hypothesis testing obtained a calculated t value > t table or (26.019 > 1.984) with a significance value < 0.05 or (0.00 < 0.05). Price and promotion simultaneously have a significant effect on consumer purchasing decisions at the Alfamidi Justice Rawa Denok store in Depok, West Java. This is proven by the simultaneous determination or contribution value of 0.914 or 91.4% while the remaining 8.6% is influenced by other factors. Hypothesis testing obtained calculated F value > F table or (543.775 > 3.094) with significance < 0.05 or (0.00 < 0.05)

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA CAFE KOPI TUH DI KABUPATEN TANGERANG Aqil, Muhammad; Haryantini
Journal of Research and Publication Innovation Vol 2 No 1 (2024): JANUARY
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This thesis uses quantitative research that aims to determine how much influence product quality and price have on consumer satisfaction at Tuh Coffee Cafe, Tangerang Regency. The population in this study was consumers at Cafe Kopi Tuh Tangerang Regency which amounted to 22,539 people and a sample of 100 people, the sample technique used was the slovin sample technique, the data collection technique used in this study was the observation method and questionnaire. The purpose of this study is to determine the Effect of Product Quality and Price on Consumer Satisfaction of Tuh Coffee Cafe, Tangerang Regency, product quality (X1) has a significant effect on consumer satisfaction (Y). Test the hypothesis obtained Tcalculate > Ttabel or (3.227 > 1.661) with a significant value of 0.002 < 0.05, it can be concluded that H0 is rejected and H1 is accepted. This means that there is an influence of product quality on consumer satisfaction at Caffe Kopi Tuh, Tangerang Regency. Price (X2) has a significant effect on purchasing decisions (Y). Test the hypothesis obtained Tcalculate > Ttabel or (2.067 > 1.661) with a significant value of 0.041 < 0.05 then it can be concluded that H0 rejected H2 is accepted. This means that there is an effect of price on consumer satisfaction at Cafe Kopi Tuh, Tangerang Regency. The hypothesis test was obtained by Fcalculate > Ftabel or (60.497> 2.36) with a significant value of 0.002 < 0.05. Thus H0 is rejected and H3 is accepted. This means that there is a simultaneous positive and significant influence between Product Quality and Price on Consumer Satisfaction at Tuh Coffee Cafe, Tangerang Regency. The value of the Coefficient of Determination or R Square (R2) is 0.555 or equal to 55.55% which shows that the product quality variable (X1) and the price variable (X2) simultaneously (together) affect the consumer satisfaction variable (Y) by 55.5% while 44.5% is influenced by other variables that are not studied.

PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO TELORINDO DI TANGERANG SELATAN Damayanti, Nadia; Haryantini
Journal of Research and Publication Innovation Vol 2 No 4 (2024): OCTOBER
Publisher : Journal of Research and Publication Innovation

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This reseach purposed to investigate the influence of price and product quality, both partially and simultaneously, on purchasing decisions at the Telorindo Store, South Tangerang. The method used is quantitative. The sampling technique used the Slovin formula, with a sample size of 95 respondents. Data were collected using questionnaires, and data analysis techniques using validity, reliability, classical assumption tests, simple regression analysis, multiple regression multiple regression, hypothesis testing, t test, f test, and coefficient of determination. The results of this research show that partially price has a significant effect on purchasing decisions. This can be proven that tcount > ttable (5,110 > 1,987). From the results of simple linear regression analysis, the regression equation Y = 25,863 +0.516Χ1 The regression coefficient value obtained was 0.468, where the value was in the interval 0.400 – 0.599, meaning that the two variables had a moderate level of relationship And product quality has a significant influence on purchasing decisions. This can be proven by tcount>ttable (6,778 > 1,987). And the regression equation value Y = 18,924+ 0.567 This means that the two variables have a moderate level of relationship. Meanwhile, simultaneously price and product quality have a significant effect on purchasing decisions with the regression equation Y = 17,221 + 0.182X1 + 0.462X2, showing a (positive) influence. And the results of the hypothesis test obtained a value of f count > f table (24.382 > 3.10), while the results of the coefficient of determination were 0.346 or 34.6%. It can be concluded that the Price and Product Quality variables have a significant effect on the decision variable. Meanwhile, the remaining 65.4% was influenced by other factors that were not carried out by researchers.

PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA PERUMAHAN UMUM NASIONAL SAMESTA PARAYASA PARUNG PANJANG DI KABUPATEN BOGOR Nurila Astuti, Nafasya; Haryantini
Journal of Research and Publication Innovation Vol 2 No 4 (2024): OCTOBER
Publisher : Journal of Research and Publication Innovation

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The purpose of this research is to determine the Promotion Variables (X1), Price (X2), Purchasing Decisions (Y), and the Influence of Promotion and Price on Purchasing Decisions at the Samesta Parayasa Parung Panjang National Housing Complex in Bogor Regency. This research method uses a quantitative method with an quantitative descriptive approach and the population in this research is 11,000 consumers. The sample used in this research used the entire population of 99 consumers as respondents. In this research the sampling technique used is probability sampling. The results of the Promotion variable have a significant effect on Purchasing Decisions with a tcount value of 8.553 > ttable 1.660 and a sig. < 0.1 (0.000 < 0.1). The results of the Price variable have a significant effect on Purchasing Decisions with a calculated t of 9,803 > t table of 1.660 and a sig value. < 0.1 (0.000 < 0.1). The results of the Promotion and Price variables simultaneously have a significant influence on Purchasing Decisions with a calculated f value of 69,523 > 2.362 and a sig value < 0.1 (0.000 < 0.1).

PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA SERAB COFFEE BREWERY DI DEPOK JAWA BARAT Alifia Salsabela Putri, Nanda; Haryantini
Journal of Research and Publication Innovation Vol 2 No 4 (2024): OCTOBER
Publisher : Journal of Research and Publication Innovation

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The purpose of this research is to determine the variables of product quality (X1), and promotion (X2), purchasing decisions (Y), and the influence of product quality and promotion on purchasing decisions at Serab Coffee Brewery in Depok, West Java. This research method uses quantitative methods. The population in this research was 88,000 consumers, then the sample taken in this research was 100 respondents. In this research, the technique used is Non-Probability Sampling. The results of the Product Quality variable have a significant effect on Purchasing Decisions with a calculated t value of 3.448 > t table 1.660 and a sig value. < 0.1 (0.001 < 0.1). The results of the Promotion variable have a significant effect on Purchasing Decisions with a calculated t value of 4.041 > t table 1.660 and a sig value. < 0.1 (0.000 < 0.1). The results of the Product Quality and Promotion variables simultaneously have a significant effect on Purchasing Decisions with a calculated f value of 11.421 > f table 2.36 and a sig value. < 0.1 (0.000 < 0.1).

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