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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Journal of Research and Publication Innovation
Arie Gunawan
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Computer Science & IT Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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MENINGKATKAN PEMILIHAN KARYAWAN TERBAIK DENGAN METODE NAÏVE BAYES DAN K-NEAREST NEIGHBOR (KNN) DALAM SISTEM PENDUKUNG KEPUTUSAN Alfakhriy Aqil Imadani; Arie Gunawan
Journal of Research and Publication Innovation Vol 2 No 4 (2024): OCTOBER
Publisher : Journal of Research and Publication Innovation

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Selection of the best employees is an important process in human resource management that requires objective evaluation of various criteria. Decision Support Systems (DSS) are effective tools to assist this process by utilizing historical data and specific algorithms. This research aims to develop a SPK that integrates two classification methods, namely Naïve Bayes and K-Nearest Neighbor (KNN), to determine the best employees based on criteria such as attendance, discipline, responsibility, loyalty, attitude and target achievement. The Naïve Bayes method is used to determine the probability of an employee being the best based on certain variables, while KNN groups employee data based on proximity to historical data. The test results show that the Naïve Bayes method achieves an accuracy level of 87.5%, while the KNN method achieves an accuracy of 93.75%. The implementation of this system is expected to help companies, especially HRD, in selecting the best employees more quickly and accurately.
STRATEGI KOMUNIKASI PEMASARAN TERPADU MEDIA BISNIS INDONESIA PERWAKILAN PEKANBARU DALAM MENINGKATKAN PENGGUNAAN JASA EVENT Arie Gunawan; Ringgo Eldapi Yozani; Lie Othman
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.47416

Abstract

This study examines the implementation of Integrated Marketing Communication (IMC) in enhancing event service sales at Harian Bisnis Indonesia Representative Pekanbaru. It aims to analyze how IMC is applied not only as a coordination mechanism of promotional tools but also as a relational and strategic communication system that supports long-term relationships with event sponsors. A qualitative method was used through in-depth interviews, observation, and documentation to explore the integration of advertising, public relations, sales promotion, and personal selling in marketing communication practices The findings show that IMC operates as a multilevel communication system. Advertising functions as the initial stage in building awareness and cognitive positioning of audiences. Public relations strengthens credibility through media legitimacy and third-party endorsement. Sales promotion accelerates perceived value through bundled offerings and integrated marketing solutions, while personal selling serves as the main interpersonal channel that enables negotiation, trust-building, and co-creation of value between the organization and sponsors.The study also finds that IMC implementation is not linear but cyclical and adaptive, where each communication touchpoint contributes to continuous relationship building and value creation. In addition, the integration of the marketing mix 7P demonstrates that IMC is operationalized across product, price, place, promotion, people, process, and physical evidence, reflecting a holistic communication system in the service industry. In conclusion, IMC at Bisnis Indonesia Pekanbaru functions as a relational communication system that goes beyond promotional effectiveness to foster trust, commitment, and sustainable partnerships with stakeholders. This study contributes to IMC literature by highlighting its shift from a transactional promotional framework to a strategic system of value and relationship creation
Co-Authors Alfakhriy Aqil Imadani Lie Othman Ringgo Eldapi Yozani