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All Journal Jurnal Teknologi Pangan dan Ilmu Pertanian Jurnal Manajemen Bisnis Era Digital
Muhammad Rifa Zainur Ridha
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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Analisis Pemasaran Dan Kelayakan Bisnis Jamur Tiram Di Kabupaten Bogor Doni Sahat Tua Manalu; Vela Rostwentivaivi; Dinda Dauty; Muhammad Rifa Zainur Ridha; Dian Fajria Syahwidyanti; Andi Dhiya Khalidah Zaenal; Zheika Zamelia
Jurnal Teknologi Pangan dan Ilmu Pertanian Vol. 2 No. 2 (2024): Juni : Jurnal Teknologi Pangan dan Ilmu Pertanian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jtpip-widyakarya.v2i2.3335

Abstract

Horticulture can be interpreted as one of the agricultural subsectors that bridges the gap between production and consumption in Indonesian society. Horticultural commodities consist of vegetables, fruit, ornamental plants and medicinal plants. One of the horticultural commodities is mushrooms. Mushroom commodities have quite high consumption value in Indonesia. The demand for mushrooms continues to increase, but the availability of inputs is still inadequate and farmers still rely on marketing institutions, which is still an obstacle for mushroom entrepreneurs to meet consumer demand. Based on these problems, it is necessary to add mushroom cages so that the level of mushroom productivity continues to increase and an efficient marketing channel is needed so that all actors involved in the marketing channel can benefit each other. Research uses qualitative and quantitative methods. The data sources used are primary and secondary data. The analysis results from the business feasibility study can be run properly and inefficient marketing channels are found in channel 3.
Analisis Perancangan Tata Letak Minimarket Malabar di Kota Bogor Dengan Pendekatan Activity Relationship Chart (ARC) Isma Nurjanah; Chintya Eka Putri; Anie Puspita Sari; Muhammad Rifa Zainur Ridha
Jurnal Manajemen Bisnis Era Digital Vol. 1 No. 2 (2024): Mei : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v1i2.111

Abstract

Retail business is a business that sells a variety of products, such as daily necessities, household needs, fashion products, beauty, and electronics. One of the important factors that retailers must pay attention to in order to attract buyers to come to the store is layout management. Therefore, this research aims to analyze the layout of space in one of the retail stores located in Bogor, namely Minimarket Malabar so that its operational activities are optimal. This research was conducted using the Activity Relationship Chart (ARC) and Total Closeness Rating (TCR) methods. ARC and TCR analysis shows that the display room becomes the highest space value of 168, meaning that the room is the most important and influential on Minimarket Malabar, so it must be in a strategic place. And the toilet becomes the lowest value of 6 which means that the toilet does not have an important influence on the layout of the Malabar Minimarket space to optimize operational activities.
Co-Authors Andi Dhiya Khalidah Zaenal Anie Puspita Sari Chintya Eka Putri Dian Fajria Syahwidyanti Dinda Dauty Isma Nurjanah Manalu, Doni Sahat Tua Vela Rostwentivaivi Zheika Zamelia