Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Marketing Management Studies
Afriansyah, Femra
Unknown Affiliation
Humanities Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The mediating role of perceived value in the relationship between halal destination attributes and muslim tourist loyalty: Halal Tourism Afriansyah, Femra; Wardi, Yunia
Marketing Management Studies Vol. 4 No. 3 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i3.538

Abstract

This study aims to prove and analyze the influence of halal tourism on the loyalty of Muslim tourists traveling to Padang City with perceived value. This study used 60 respondents who were Muslim tourists visiting halal tourist attractions in Padang City, sampling was carried out using purposive sampling techniques. Data and information collection was carried out using the census method, namely by distributing questionnaires directly. The data analysis method used was path analysis and t-statistic testing. In accordance with the results of the hypothesis testing, it was found that halal tourism had a significant effect on tourist loyalty, in the hypothesis testing procedure it was also found that perceived value had a positive effect on tourist loyalty to visit halal tourist attractions in Padang City, then in the indirect influence test it was found that perceived value was able to mediate the relationship between halal tourism and the loyalty of Muslim tourists traveling to halal tourist attractions in Padang City.
Co-Authors Yunia Wardi