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The efficacy of digital platforms in the development and relevance of fashion business: Aftermath of COVID-19 Marfo Ayesu, Solomon; Emmanuel, Amos; Fobiri, George Kwame; Schall, Maud; Boamah, Frederick; Nyarko, Michael Obeng
Indonesian Journal of Education and Social Sciences Vol. 3 No. 2 (2024)
Publisher : Papanda Publishier

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/ijess.v3i2.634

Abstract

The purpose of the study was to assess how well fashion companies were able to sustain themselves throughout the COVID-19 pandemic by leveraging internet platforms. In spite of the numerous disruptions the fashion industry has experienced as a result of the COVID-19 pandemic's effects on the workplace and the shift in consumer behaviour towards digital platforms, industry stakeholders think that digital platforms offer potential for the industry's revival because many fashion businesses were forced to close during the pandemic. The paper examines and summarises the extent to which digital platforms have been effective in fostering the long-term expansion of fashion companies and their influence on livelihoods in the COVID-19 pandemic, using a narrative literature approach. Based on productive interactions and transactions, digital platforms provide a 21st-century, cost-effective way for businesses to promote themselves. Prior to the pandemic, fashion companies were able to market their goods and services, track live events, keep an eye on trends and projections, and boost their online presence, all of which contributed to increased revenue. Notwithstanding the fact that they continue to face major obstacles that negatively impact the livelihoods of their employees, the study shows how digital platforms have been incredibly effective in helping fashion businesses, especially those in the United States, the United Kingdom, Europe, and Asia, to endure and flourish during COVID-19. Although African customers have become accustomed to online shopping and e-commerce, digital platforms have not been especially popular throughout the continent, as fashion designers and businesses have not properly utilised them. In order to promote fashion businesses and designers, governments and policymakers should support the development of digital infrastructure and digital literacy initiatives. Additionally, fashion brands and businesses in the supply chain should improve their knowledge and understanding of how consumers and potential clients communicate and transact in their online networks. Finally, fashion businesses and designers should invest in social media sentiment analysis tools to facilitate effective online visibility, seamless interactions, and transactions with consumers.
A Comparative Study of Fashion Illustration Project Assessment among Teachers and Students Amos, Emmanuel; Fobiri, George Kwame; Crentsil, Timothy; Oppong, Diana; Timpabi, Ama Kour
Edukasiana: Jurnal Inovasi Pendidikan Vol. 3 No. 4 (2024)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/ejip.v3i4.799

Abstract

This paper explores the assessment of student projects in fashion design by comparing the evaluations of teachers and students (peers). Peer assessment (PA) is increasingly recognized as a valuable tool for enhancing students' assessment skills and providing alternative perspectives on project quality. However, concerns persist regarding the reliability and validity of peer assessments compared to those of teachers. To address this gap, this study aims to  compare the assessments of teachers and students, focusing on variables such as Self, FIT, COLOUR, DRAWN, and BEAUTY in fashion design projects. The study used simple random sampling to sample 10 designs of Higher National Diploma (HND) two students enrolled in the fashion department of the Creative Arts Faculty. Teh descriptitve and correlation analysis methods were used to analyse the sample gathered.  The Descriptives analysis revealed differences in the mean scores and variability between the Student and Teaching Staff groups for the variables Self, COLOUR, FIT, DRAWP, and BEAUTY. Again, a correlation analysis revealed strong positive correlations between various self-perception categories. This results practically implies that peer assessment is a requisite assessment mehtod in higher education, especially for practical courses such as fashion design. Collaborative assessment, especially among peers is therefore recommended to help students build confidence and ensure a sense of ownership of their projects coupled with sharpening their practical skills.
Sustainable practices of fabric waste among small-scale garment enterprises in the Kumasi metropolis Ibrahim, Mohammed; Howard, Ebenezer Kofi; Amos, Emmanuel; Fobiri, George Kwame; Schall, Maud; Oppong, Diana
Sustinere: Journal of Environment and Sustainability Vol. 9 No. 1 (2025): pp. 1-127
Publisher : Center for Science and Technology, IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In recent years, fabric waste has become an important sustainability issue that raises concerns and attracts attention from stakeholders in the fashion industries and the media. Over the past 15 years, the production and consumption of clothing have increased substantially, driven by the rise of demand for fashionable style and the proliferation of fast fashion. This study explores the fabric waste generated by the garment operators within the Kumasi metropolis. A qualitative research design, guided by a phenomenological approach was employed. Data were collected from six zones using purposive sampling technique to select respondents. Interviews and observations served as the primary data collection methods, and data were analysed thematically using NVIVO software. The findings reveal that the use of single-ply and bulk-ply cutting techniques in garments construction led to the generation of tons of fabric waste, particularly among small-scale garment producers. It is recommended that garment operators adopt effective strategies for reusing and responsibly disposing of fabric waste. Furthermore, the use of biodegradable fabrics is encouraged, as they have a lower environmental impact.