Hamad, Salah Ben
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An exploratory and analytical study of a sample of control and audit professionals' opinions on green audit techniques and methods Khalaf, Ameen Zaidan; Hamad, Salah Ben
Revenue Journal: Management and Entrepreneurship Vol 1 No 1 (2023): Revenue Journal: Management and Entrepreneurship (June)
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/rjme.v1i1.173

Abstract

The purpose of the research is to identify the concepts related to green auditing because of the great importance of the environment in which we live. By producing a commodity or service and among consumers, the research has tried to answer a major question: What are the techniques and methods of green auditing? The research is based on the hypothesis that there are a number of techniques that are used to implement green auditing, and the research assumed the existence of a number of techniques and methods for green auditing, and in order to achieve the research objectives and test the hypothesis, the questionnaire was used to obtain information for the research, and the results of the research data for the adult sample were analyzed (29) individuals using the statistical program spss and relying on arithmetic averages and standard deviations. The research has concluded the great importance of green auditing because of its impact on the environment in which we live. Environmental auditing also suffers from many obstacles. In addition, green auditing is affected by economic and social factors. Likewise, the green audit process goes through three stages: the pre-audit stage, the audit stage, and the post-audit stage. All of these stages need follow-up in order to reach the desired goal. There are a number of methods and techniques to achieve green audit, including the development of regulations for work and safety requirements during the completion of tasks. Ensure that production wastes are disclosed, ensure that production wastes and others are not discharged into river water, and ensure that there are mechanisms for the purpose of treating them in appropriate ways and not discharging them randomly. The researcher recommends the need to ensure the existence of special programs for recycling. Not disposing of production waste in a random manner, as well as promoting a culture of responsibility towards society by focusing on green operations.
Viral Marketing: Mixue the King of Snow Ice Cream—How does this franchise affect the market? Sungkawati, Endang; Novitasari, Dwi Rizki; Hamad, Salah Ben
Revenue Journal: Management and Entrepreneurship Vol 1 No 2 (2023): Revenue Journal: Management and Entrepreneurship (December)
Publisher : CV. Bimbingan Belajar Assyfa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61650/rjme.v1i2.274

Abstract

The food and beverage (F&B) industry in Indonesia is experiencing rapid growth with an estimated increase of five to seven percent by the end of 2023. One of the main players attracting attention is Mixue, a snow ice cream franchise that has utilized viral marketing strategies to expand its market share. the market. This research aims to analyze the impact of Mixue's viral marketing strategy on consumer interest and purchasing behavior in the Indonesian market. Using a qualitative descriptive approach, this research combines literature analysis from scientific journals published in the last five years. Data was collected through searches on Google Scholar, Vosviewers, Harzing's Publish, or Perish, with the keywords: "viral marketing", "ice cream franchise", "Mixue", and "consumer purchasing behavior". The research results show that Mixue's viral marketing strategy is successful in increasing brand image and brand awareness, which in turn has a significant impact on consumer interest and purchasing behavior. Additionally, the study found that the combination of product uniqueness and innovative marketing techniques played an important role in Mixue's success in the market.