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All Journal Fonologi: Jurnal Ilmuan Bahasa dan Sastra Inggris
Ni Wayan Nandira Paraswari
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Arts Humanities Education Languange, Linguistic, Communication & Media

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Analysis of Shift in Translation on The Usage Instruction of Skincare Products Ni Wayan Nandira Paraswari; Ni Luh Sutjiati Beratha; I Komang Sumaryana Putra
Fonologi: Jurnal Ilmuan Bahasa dan Sastra Inggris Vol. 2 No. 3 (2024): September: Fonologi : Jurnal Ilmuan Bahasa dan Sastra Inggris
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/fonologi.v2i3.794

Abstract

This research examines the translation of instructions for using skin care products from English into Indonesian, focusing on translation shifts as defined by Catford (1965). These shifts include level shifts and category shifts (structure, class, unit and intra-system shifts). This research analyzes how these shifts occur and adapt to the Indonesian linguistic and cultural context. Data from brands including Wardah, Avoskin, and Garnier were collected and analyzed using a qualitative descriptive method. The findings highlight common shifts, like structural changes due to syntactic differences and word class shifts to maintain meaning. Understanding these shifts can improve translation strategies, ensuring that bilingual packaging is clear, accurate, and culturally appropriate, thus increasing consumer understanding and satisfaction.
Co-Authors I Komang Sumaryana Putra Ni Luh Sutjiati Beratha