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All Journal Semantik : Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Pragmatik : Jurnal Rumpun Ilmu Bahasa dan Pendidikan Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia
Uswatul Akmalia
Unknown Affiliation
Religion Arts Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Pragmatik : Jurnal Rumpun Ilmu Bahasa dan Pendidikan

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Pengaruh Bahasa Indonesia sebagai Alat Komunikasi dalam Bisnis Internasional di Era Digital Ika Febriana; Febri Br Hutabarat; Mery Kristiani; Rina Rina; Salma Diani; Uswatul Akmalia
Pragmatik : Jurnal Rumpun Ilmu Bahasa dan Pendidikan  Vol. 2 No. 4 (2024): Oktober : Pragmatik : Jurnal Rumpun Ilmu Bahasa dan Pendidikan
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pragmatik.v2i4.1081

Abstract

This article examines the role of Indonesian as a communication tool in international business in the digital era. This topic is important given Indonesia's economic growth and its potential in the global market, particularly in Southeast Asia. The research uses a literature review method, analyzing relevant sources related to the use of Indonesian in the context of international business. Opportunities that can be leveraged include the growth of e-commerce and the potential of Indonesian as a lingua franca in Southeast Asia. The study concludes that with the right strategies, Indonesian can become an effective communication tool in international business, opening opportunities for Indonesian companies in the global market and helping foreign companies adapt to the Indonesian market.
Co-Authors Febri Br Hutabarat Fidia Wati Ika Febriana Mery Kristiani Mery Kristiani Susanti Simanjuntak Putri Kemala Dewi Lubis Rina Rina Salma Diani Syuratty Astuti Rahayu Manalu