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All Journal Semantik : Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya Pragmatik : Jurnal Rumpun Ilmu Bahasa dan Pendidikan
Salma Diani
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Arts Education Languange, Linguistic, Communication & Media

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Pengaruh Bahasa Indonesia sebagai Alat Komunikasi dalam Bisnis Internasional di Era Digital Ika Febriana; Febri Br Hutabarat; Mery Kristiani; Rina Rina; Salma Diani; Uswatul Akmalia
Semantik : Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya Vol. 2 No. 4 (2024): November: Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

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Abstract

This article examines the role of Indonesian as a communication tool in international business in the digital era. This topic is important given Indonesia's economic growth and its potential in the global market, particularly in Southeast Asia. The research uses a literature review method, analyzing relevant sources related to the use of Indonesian in the context of international business. Opportunities that can be leveraged include the growth of e-commerce and the potential of Indonesian as a lingua franca in Southeast Asia. The study concludes that with the right strategies, Indonesian can become an effective communication tool in international business, opening opportunities for Indonesian companies in the global market and helping foreign companies adapt to the Indonesian market.
Pengaruh Bahasa Indonesia sebagai Alat Komunikasi dalam Bisnis Internasional di Era Digital Ika Febriana; Febri Br Hutabarat; Mery Kristiani; Rina Rina; Salma Diani; Uswatul Akmalia
Pragmatik : Jurnal Rumpun Ilmu Bahasa dan Pendidikan  Vol. 2 No. 4 (2024): Oktober : Pragmatik : Jurnal Rumpun Ilmu Bahasa dan Pendidikan
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pragmatik.v2i4.1081

Abstract

This article examines the role of Indonesian as a communication tool in international business in the digital era. This topic is important given Indonesia's economic growth and its potential in the global market, particularly in Southeast Asia. The research uses a literature review method, analyzing relevant sources related to the use of Indonesian in the context of international business. Opportunities that can be leveraged include the growth of e-commerce and the potential of Indonesian as a lingua franca in Southeast Asia. The study concludes that with the right strategies, Indonesian can become an effective communication tool in international business, opening opportunities for Indonesian companies in the global market and helping foreign companies adapt to the Indonesian market.
Co-Authors Eliza Handayani Lubis Febri Br Hutabarat Ika Febriana Kaiesa Raihatul Muntaza Khairani Alawiyah Matondang Mery Kristiani Rina Rina Uswatul Akmalia