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All Journal Apollo: Journal of Tourism and Business J-CEKI
Eha Hasni Wahidhani
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Humanities Economics, Econometrics & Finance Social Sciences

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Examining the Determinant of Purchase Intention and Purchase Decision for Green Product: SEM Analysis Mutmainah, Isbandriyati; Eha Hasni Wahidhani
Apollo: Journal of Tourism and Business Vol. 2 No. 1 (2024): January 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/apollo.v2i1.212

Abstract

A climate change and global warming have an impact on increasing public awareness of environmental problems. Consumers are becoming more aware that their consumption habits have a direct impact on the environment and are taking on greater responsibility for environmental sustainability. Based on this phenomenon, this study’s purpose is to explore the influence of green marketing strategy, green product knowledge, green purchasing behavior toward purchasing intention and decision for green products, among non-member Tupperware consumers. The Structural Equation Modeling analysis method was used for 225 selected respondents were collected through quota sampling and accidental sampling, and submitted online using the google form which were submitted via social media and Whatsapp groups. The finding showed that green purchasing intention directly affects purchasing decision. Green marketing strategies, product knowledge and green purchasing behavior indirectly affects green purchasing decision through mediation of green purchasing intention, with green marketing strategies providing the greatest influence. These results provide information to management with insights into the contribution of green marketing strategy, consumer knowledge of green products, and consumer purchasing behavior in increasing the intention and the decision to buy green products, and encourages stakeholders to improve the green marketing strategy through pro-environment product innovation and promotion to increase the consumers’ intent for buy green product
Pengaruh Ukuran Perusahaan, Keputusan Investasi, Keputusan Pendanaan, Kebijakan Dividen Dan Kepemilikan Institusional Terhadap Nilai Perusahaan Pada Perusahaan Manufaktur Yang Terdaftar Di Bursa Efek Indonesia Hedar Rusman; Eha Hasni Wahidhani
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 5: Agustus 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i5.11625

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh masing-masing dan secara bersama-sama dari beberapa variabel seperti ukuran perusahaan, keputusan investasi, keputusan pendanaan, kebijakan dividen, serta kepemilikan institusional terhadap nilai perusahaan pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia pada periode 2020 hingga 2023. Penelitian ini menggunakan sampel yang dipilih secara purposive sampling dengan jumlah 96 laporan keuangan dari 24 perusahaan. Metode yang digunakan adalah penelitian kuantitatif asosiatif. Hasil penelitian menunjukkan bahwa keputusan investasi dan keputusan pendanaan memiliki pengaruh positif yang signifikan terhadap nilai perusahaan. Sementara itu, kebijakan dividen berpengaruh negatif dan signifikan terhadap nilai perusahaan. Ukuran perusahaan memiliki pengaruh negatif, tetapi tidak signifikan. Kepemilikan institusional tidak berpengaruh signifikan terhadap nilai perusahaan. Secara bersama-sama, ketiga variabel tersebut serta ukuran perusahaan dan kepemilikan institusional memberikan pengaruh terhadap nilai perusahaan sebesar 97%, sedangkan sisanya yaitu 3% tidak terdapat dalam penelitian ini.
Co-Authors Hedar Rusman Isbandriyati Mutmainah