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All Journal Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Endang Dwi W
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Public Health

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Optimalisasi Penjualan Melalui Peningkatan Kualitas Packaging Produk Dalam Pengembangan UMKM Di Desa Cerme, Kec. Juwangi, Kab. Boyolali Endang Dwi W; Hani Krisnawati; Dimas Adi Wicaksono; Kasidi Kasidi; M. Anik Mashadi; Yunior Arjuna
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 1 No. 5 (2023): September : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v1i5.430

Abstract

Micro, Small, and Medium Enterprises (MSME) development strategies, namely through training and mentoring will help MSMEs manage their business more effectively, increasing market access through e-commerce platforms,effective marketing strategies, and collaboration with distributors and retailers will help MSMEs to expand market share and increase sales, as well as collaboration between MSMEs and empowerment of local business networks. Increasing market access through e-commerce platforms,effective marketing strategies, and collaboration with distributors are important strategies for MSMEs in expanding product reach and increasing sales, such as online marketplaces, so that MSMEs can reach consumers in various locations without being limited by geographic boundaries, use of media social, creative product promotion, and selecting the right market segment and collaborating with distributors and retailers.
Co-Authors Dimas Adi Wicaksono Hani Krisnawati Kasidi Kasidi M. Anik Mashadi Yunior Arjuna