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Optimalisasi Pemasaran Produk Jamur Krispi dalam Pengembangan UMKM di Desa Branjang Kecamatan Ungaran Barat Kabupaten Semarang Teti Safari; Heru Yulianto; Dimas Adi Wicaksono; Rita Andini; Yoto Yoto
Jurnal Pengabdian kepada Masyarakat STIE AKA Semarang Vol 3 No 1 (2024): Februari 2024: Jurnal Pengabdian Kepada Masyarakat (ABDIMAS)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/abdimas.v3i1.365

Abstract

Penelitian ini bertujuan untuk optimalisasi pemasaran terhadap produktivitas Kinerja UMKM Usaha jamur crispy di Desa Brangjan Kecamatan Ungaran Barat Kabupaten Semarang. Peningkatan akses pasar melalui platform e-commerce, strategi pemasaran efektif, dan kerjasama dengan distributor merupakan strategi penting bagi UMKM dalam memperluas jangkauan produk dan meningkatkan penjualan. Selain itu, UMKM juga perlu menerapkan strategi pemasaran yang efektif, seperti penggunaan media sosial, promosi produk yang kreatif, dan pemilihan segmen pasar yang tepat.
Peningkatan Administrasi Pembukuan Pada Bank Sampah “Sami Berkah” Kel. Meteseh, Kec. Tembalang , Semarang Heru Yulianto; Endang Dwi Wwhyuningsih; Dimas Adi Wicaksono; Aniqotunnafiah Aniqotunnafiah; Mabrur Ismail; Muhamad Indra Yudi Setiawan
Perigel: Jurnal Penyuluhan Masyarakat Indonesia Vol. 3 No. 1 (2024): Maret: Perigel : Jurnal Penyuluhan Masyarakat Indonesia
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/perigel.v3i1.1922

Abstract

Bookkeeping administration is an important aspect in waste bank activities because it has the benefit of recording and carrying out complete and detailed reporting within a certain time period, so that there are no differences in calculations between customers and the Waste Bank management. The importance of bookkeeping administration in managing the Waste Bank (recording the entry and exit of each type of waste managed by the Waste Bank), can help optimize waste management and increase the effectiveness of waste management. Simple bookkeeping (in the form of Socialization) was introduced in the transaction cycle at the Bank Sampah "Sami Berkah", Kelurahan Meteseh, Kecamatan Tembalang, Semarang (making a Chart of Account, Journal from proof of transactions, posting to the ledger and subsidiary books, up to making Financial Reports). The administrative management of the Bank Sampah Sami Berkah has met the minimum requirements of the Dinas Lingkungan Hidup, starting from books, officers, waste reception schedules, until the waste deposited has been sorted by customers/members. Likewise, the duties and responsibilities of waste bank management officers are in accordance with the job and description of the organizational structure. The proposed use of the information system at the "Sami Berkah" Waste Bank is the use of an Android-based application or web system (mobile web access) in order to accommodate the need for faster and easier information access for customers/Members and Waste Bank managers, as well as being able to overcome the Bank's operational problems. Waste starts from customer registration, savings transaction processes to reporting, efficiently and with integrity. and easy to manage by admins and monitored by users directly.
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN : Studi pada Angkringan JeDua Di Kabupaten Semarang) Sulis Setiyo Ningsih; Nurdiyanto, Ahmad Dwi; Dimas Adi Wicaksono
Jurnal Ilmiah Ekonomika & Sains Vol 2 No 2 (2021): JIESA: Jurnal Ilmiah Ekonomika dan Sains : November 2021
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jiesa.v2i2.320

Abstract

Tujuan dari penelitian ini: 1). Mengetahui pengaruh produk terhadap keputusan pembelian, 2). Mengetahui pengaruh harga terhadap keputusan pembelian, 3.) Mengetahui pengaruh tempat terhadap keputusan pembelian, 4). Mengetahui pengaruh promosi terhadap keputusan pembelian. Populasi dalam penelitian ini adalah seluruh pembeli yang melakukan pembelian di Angkringan JeDua. Pengambilan sampel dengan teknik Accidental sampling dan rumus Lemeshow diperoleh sampel sebanyak 100 responden. Teknik analisis yang digunakan adalah regresi linear berganda. Hasil penelitian dapat disimpulkan bahwa: 1). Produk berpengaruh positif dan signifikan terhadap keputusan pembelian, 2). Harga berpengaruh positif dan signifikan terhadap keputusan pembelian, 3). Tempat berpengaruh positif dan signifikan terhadap keputusan pembelian, 4). Promosi berpengaruh positif dan signifikan terhadap keputusan pembelian. 4). Produk, harga, tempat dan promosi berpengaruh positif dan signifikan terhadap keputusan pembelian pada Angkringan JeDua Kabupaten Semarang.
Pengaruh Beban Kerja Dan Lingkungan Kerja Terhadap Stres Kerja Pada Karyawan Pabrik Ungaran Sari Garment Pringapus III Kabupaten Semarang Ida Darma Yuliyanti; Heru Yulianto; Dimas Adi Wicaksono
Jurnal Ilmiah Ekonomika & Sains Vol 5 No 1 (2024): Mei 2024: Jurnal Ilmiah Ekonomi & Sains
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jiesa.v5i1.379

Abstract

Mengetahui pengaruh beban kerja terhadap stres kerja, 2). Mengetahui pengaruh lingkungan kerja terhadap stres kerja. Penelitian ini menggunakan pendekatan kuantitatif. Pengambilan sampel yang digunakan yakni peneliti dengan sengaja menentukan sampel yang dipilih sesuai dengan area dan persyaratan sampel yang ditentukan. Populasi dalam penelitian ini adalah karyawan pabrik Ungaran Sari Garment Pringapus III yang lokasinya beralamat di JL. Raya Karangjati Pringapus km 5, Pringapus, Kabupaten Semarang dan sampel pada penelitian ini ada 84 responden. Metode sampel yang digunakan adalah Teknik Probability Sampling dari Sugiyono (2017). Teknik analisa data menggunakan uji analisis regresi linier berganda dengan bantuan program Statistical Package for Social Sciences (SPSS) 22.0 for Windows. Hasil penelitian menunjukan bahwa: (a) Beban kerja berpengaruh positif dan signifikan terhadap stres kerja. (b) Lingkungan kerja berpengaruh positif dan signifikan terhadap stres kerja. Sedangkan hasil penelitian secara bersama-sama menunjukkan bahwa Beban Kerja dan Lingkungan Kerja berpengaruh positif dan signifikan terhadap Stres Kerja.
Optimalisasi Penjualan Melalui Peningkatan Kualitas Packaging Produk Dalam Pengembangan UMKM Di Desa Cerme, Kec. Juwangi, Kab. Boyolali Endang Dwi W; Hani Krisnawati; Dimas Adi Wicaksono; Kasidi Kasidi; M. Anik Mashadi; Yunior Arjuna
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 1 No. 5 (2023): September : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v1i5.430

Abstract

Micro, Small, and Medium Enterprises (MSME) development strategies, namely through training and mentoring will help MSMEs manage their business more effectively, increasing market access through e-commerce platforms,effective marketing strategies, and collaboration with distributors and retailers will help MSMEs to expand market share and increase sales, as well as collaboration between MSMEs and empowerment of local business networks. Increasing market access through e-commerce platforms,effective marketing strategies, and collaboration with distributors are important strategies for MSMEs in expanding product reach and increasing sales, such as online marketplaces, so that MSMEs can reach consumers in various locations without being limited by geographic boundaries, use of media social, creative product promotion, and selecting the right market segment and collaborating with distributors and retailers.
Pengaruh Return On Asset (ROA), Dividen Payout Ratio (DPR) dan Earnings Per Share (EPS) Terhadap Return Saham pada Perusahaan Sektor Perindustrian yang Terdaftar di Bursa Efek Indonesia (BEI) Tahun 2020-2022 Imas Nurika; Endang Dwi Wahyuningsih; Dimas Adi Wicaksono
Jurnal Ekonomi Manajemen Akuntansi Vol. 30 No. 1 (2024): JURNAL EKONOMI MANAJEMEN AKUNTANSI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59725/ema.v30i1.196

Abstract

Stock returns are one of the indicators in investor investment decision making. Factors that influence stock returns are internal (fundamental) factors, namely ROA, DPR and EPS. The purpose of this study was to determine: the effect of Return On Asset (ROA) on Stock Returns, the effect of Dividend Payout Ratio (DPR) on Stock Returns, and the effect of Earnings Per Share (EPS) on Stock Returns in Industrial Sector companies listed on the Indonesia Stock Exchange in 2020-2022. The data analysis method used is multiple linear regression analysis. Findings: Return On Asset (ROA) has a positive and significant effect on Stock Returns, Dividend Payout Ratio (DPR) does not affect Stock Returns, and Earnings Per Share (EPS) does not affect Stock Returns. The implication of this study for investors is that they can use ROA as the main indicator in analyzing potential opportunities to gain profit from capital gains from stock returns before making investment decisions. The implication for management is to focus on strategies to optimize the use of assets to generate greater profits. Meanwhile, the implications for regulators and policy makers are to encourage transparency in financial reports and the preparation of capital market literacy programs.