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All Journal Indonesian Journal of Industrial Engineering & Management Jurnal Pengbdian Teknik Mesin
Malau, Geby Hotmauli
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Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering

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Penerapan Digital Marketing dan Peningkatan Strategi Pemasaran HPS (Himpunan Pengusaha Sumberrejo) Kemado Safirin, M. Tutuk; Issafira, Radissa Dzaky; Priyatna, Teguh; Malau, Geby Hotmauli; Rahma, Intan Normania
abdimesin Vol. 2 No. 1 (2022): Abdi-mesin
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/abdi-mesin.v2i1.34

Abstract

Marketing digital ialah suatu sistem sosial dimana keinginan tiap pihak terpilih akan bertemu secara virtual untuk melakukan kegiatan transaksi jual beli. Himpunan Pengusaha Sumberrejo (HPS) Kemado adalah salah satu organisasi yang ada di Desa Sumberrejo dengan anggota para pemilik UMKM Desa Sumberrejo dan belum menerapkan digital marketing sehingga mengalami kendala dalam pemasaran produknya. Hal tersebut yang mendasari kami melakukan penerapan digital marketing dan peningkatan strategi pemasaran HPS (Himpunan Pengusaha Sumberrejo) Kemado. Tujuan dalam kegiatan ini adalah meningkatkan pengetahuan dan wawasan masyarakat mengenai digital marketing sehingga lebih mudah dalam memasarkan produk. Metode yang digunakan pelatihan dengan beberapa tahapan, yaitu identifikasi masalah, persiapan, pelatihan, evaluasi, dan monintoring. Dalam pelaksanaannya, terdapat 5 UMKM anggota HPS Kemado yang dapat kami capai untuk kegiatan tersebut, yaitu Keripik Ol-El, KRIPIK 86, Sari Nande, Kopi Kutjur, dan Krinnies. Dengan adanya kegiatan ini, UMKM HPS Kemado dapat mengenalkan produk terhadap konsumen atau calon konsumen lebih mudah, efektif, dan efisien serta jangkauan pasar produk semakin luas sehingga diharapkan tingkat penjualan dapat meningkat.
Analysis of Marketing Strategies to Achieve Room Occupancy Targets with the SWOT Method at Grand Tamaro Parapat Hotel Malau, Geby Hotmauli; Iriani, Iriani
IJIEM - Indonesian Journal of Industrial Engineering and Management Vol 5, No 1: February 2024
Publisher : Program Pascasarjana Magister Teknik Industri Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ijiem.v5i1.22413

Abstract

Hotel is one of the service businesses that can support improving the tourism industry through the facilities and infrastructure provided. The marketing strategy carried out by a hotel is very influential on the success of achieving the room occupancy target set by the hotel. Grand Tamaro Hotel is one of the hotels located in a tourism city in Indonesia, namely the city of Parapat, which is experiencing a problem of decreasing room occupancy rates, where from 2020 to 2022 Grand Tamaro Hotel cannot reach the room occupancy target that has been set. This study aims to determine the marketing strategy for achieving room occupancy targets using the SWOT method at the Grand Tamaro Hotel. This research is a quantitative study using purposive sampling technique as a sampling technique. The sample in this study were visitors who had visited the Grand Tamaro Hotel at least once with a total of 80 respondents. The results of this study indicate that the position of the Grand Tamaro Hotel is in quadrant II, namely the position of the diversification strategy with an IFAS score of 3.9 and an EFAS score of 4. This position shows that the Grand Tamaro Hotel faces several threats but has internal strengths. The strategy that must be applied during this condition is to take advantage of strengths to maximize long-term opportunities. Judging from the condition of the hotel, the strategy that can be applied is the S-T strategy which utilizes strength factors to overcome the threats at the Grand Tamaro Hotel.
Co-Authors Iriani Iriani Issafira, Radissa Dzaky Priyatna, Teguh Rahma, Intan Normania Safirin, M. Tutuk