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All Journal Jurnal Pengbdian Teknik Mesin Jurnal Spektrum Komunikasi
Melani, Elsa Rakhma
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Arts Humanities Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mechanical Engineering Social Sciences

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Perancangan Konten Media Sosial untuk Branding Kampung Tenun Ikat Bandar Kidul Kota Kediri Achmad, Zainal Abidin; Melani, Elsa Rakhma
abdimesin Vol. 2 No. 2 (2022): Abdi-mesin
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/abdimesin.v2i2.30

Abstract

Tenun Ikat Kediri yang terpusat di Kelurahan Bandar Kidul, merupakan salah satu produk lokal bersejarah tetapi kondisi keberlanjutan industrinya terancam. Salah satu upaya pemerintah Kota Kediri adalah menggencarkan promosi melalui branding kampung Tenun Ikat Bandar Kidul. Kegiatan pengabdian kepada Masyarakat ini melakukan perancangan konten media sosial untuk mendukung branding Kampung Tenun Ikat. Metode pelaksanaan dimulai dengan mengumpulkan data dari 12 orang informan melalui wawancara dan Focus Group Discussion yang selanjutnya menjadi dasar perencanaan konten unggahan dalam akun Instagram @prodamasplus. Setelah unggahan konten, dilakukan pemantauan dan evaluasi engagement reached. Hasil perencanaan konten media sosial Instagram untuk mendukung branding Kampung Tenun Ikat Bandar Kidul Kota Kediri menujukkan efektifivitas yang memadai.
Symbolic Interaction in Tiktok's Live Streaming: A Study of Influencer-Viewers Engagement Melani, Elsa Rakhma; Ahmad Zamzamy
Jurnal Spektrum Komunikasi Vol 11 No 4 (2023): Jurnal Spektrum Komunikasi : December 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i4.620

Abstract

In the contemporary digital landscape, social media has evolved into a pervasive phenomenon, serving as a medium for communication and interaction in the virtual realm, liberated from the confines of space and time—epitomized by the omnipresent live streaming feature. TikTok, distinguished by its live streaming functionality, emerges as the paramount social media platform, attracting users ranging from influencers to artists. Central to social media interaction is the adept representation of communicative intentions. This research probes the intricacies of TikTok's live streaming feature as a symbolic interaction medium between influencers and their audience. Employing a qualitative descriptive methodology, the researcher elucidates insights derived from in-depth interviews and observations. The study is anchored in Herbert Mead's symbolic interactionism, with a specific focus on the dimensions of mind, self, and society. Findings spotlight that influencers, within the realm of the mind concept, prioritize augmenting their follower count, with some anticipating financial contributions from the audience to address familial needs. Within the self-concept domain, a subset of influencers directs attention to leveraging symbolic features of live streaming to express their self-concept. Symbols such as likes, comments, shares, and viewers are regarded as potent conveyors of messages pertaining to identity and emotions, particularly within the micro-influencer domain. Concurrently, the audience tends to emulate the self-concept of the influencers they follow. In the societal context, unanimity prevails among informants regarding the imperative adherence to collectively endorsed rules and norms, notably the regulatory policies instituted by TikTok for live streaming.
Co-Authors Ahmad Zamzamy