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All Journal Jurnal Spektrum Komunikasi
Bertha Sri Eko
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Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Accommodation Strategy of PT Inko Forwarding in Building a Cross-Cultural Virtual Team with Taiwanese Companies Pradana, Dywa Hanif; Bertha Sri Eko; Rismi Juliadi
Jurnal Spektrum Komunikasi Vol 12 No 1 (2024): Jurnal Spektrum Komunikasi : March 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i1.680

Abstract

Advancements in communication technology have opened up opportunities for companies to engage in virtual business collaborations. Establishing cross-cultural virtual teams and devising effective strategies for their operation can significantly benefit companies. The research aims to explore the challenges and hurdles faced when working in cross-cultural virtual teams, strategies for forming and managing such teams, as well as communication accommodation strategies within them. Communication Accommodation Theory serves as the theoretical framework, utilizing a descriptive qualitative approach through case study methodology. In-depth interviews were conducted for data collection. Findings reveal the implementation of convergence accommodation strategies by each virtual team studied, particularly exemplified by Inko Forwarding. The company aims to nurture business relationships with agents to achieve specific objectives by establishing networks. To succeed in these endeavors, understanding cultural nuances and employing Communication Accommodation Theory strategies to enhance communication quality within virtual teams are crucial.
Co-Authors Pradana, Dywa Hanif Rismi Juliadi