Articles
<![CDATA[Digital Newspaper as An Alternative Solution to Maintain The Existence ff Print Media in PT Okt ]]>
<![CDATA[Oktoviani, Maria Bernadetta Erika]]>;
<![CDATA[Kurniasari, Florentina]]>;
<![CDATA[Juliadi, Rismi]]>
<![CDATA[ Conference Series Vol. 3 No. 2 (2021): International Conference on Global Innovation and Trends in Economy 2021 ]]>
Publisher : <![CDATA[ADI Publisher ]]>
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DOI: 10.34306/conferenceseries.v3i2.614
<![CDATA[PT OKT Print Media needs to do a dual transformation to reposition its business to survive in the industry, create a new form of media to reach long distribution distances and to reach market segments that were previously unreachable, as well as to gain new business benefits. The transformation into a Digital Newspaper is carried out by changing the manual marketing process into digital marketing, and creating new html-based media with distribution via data-based and whatsapp. By enriching photos and videos as product development and segmentation that were previously unaffordable, and overcoming the problem of unreachable distribution.There are not many other studies that discuss the digital transformation from physical newspapers to digital newspapers using the Digital Maturity Model (DMM) from TM Forum. Using a 5-dimensional DMM-based questionnaire and 100 samples of customer and employee research, the maturity level of the company's current digital transformation process can be mapped, for the results to be validated by the Commercial Director as the basis for compiling a road map for further improvement. The findings of this study recommend that PT OKT Digital Newspaper uses a digital transformation strategy in the form of Digital Newspaper in order to survive for the purpose of maintaining its existence and adapting to its business environment.]]>
<![CDATA[Audience Motives and Satisfaction on Accessing Online Tours at 360° Virtual Destinasi Indonesia ]]>
<![CDATA[Endah Murwani]]>;
<![CDATA[Rismi Juliadi]]>;
<![CDATA[Agustinus Rusdianto Berto]]>;
<![CDATA[Rustono Farady Marta]]>
<![CDATA[ Jurnal Penyuluhan Vol. 17 No. 2 (2021): Jurnal Penyuluhan ]]>
Publisher : <![CDATA[Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia) ]]>
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DOI: 10.25015/17202134602
<![CDATA[The tourism sector is one of the industries affected by the COVID-19 pandemic. Therefore, the Indonesian Ministry of Tourism and Creative Economy is developing a virtual tour innovation through the "360° Virtual Destinasi Indonesia" program. This research utilizes the Uses and Gratification Theory, which aims to determine the gratification sought and obtained in accessing the "360° Virtual Destinasi Indonesia". Typologies of needs types used are cognitive, affective, personal, and social integration dimensions. This research is explanative research with a survey method. The data were measured by comparing the average Gratification Sought (GS) and Gratification Obtained (GO), and then collected through an online questionnaire to 200 respondents who have accessed the "360° Virtual Destinasi Indonesia" program, using non probability sampling. Data were analyzed using paired t samples test. The results showed that the "360° Virtual Destinasi Indonesia" program fulfills cognitive and personal integration needs. On the other hand, the program does not provide satisfaction on the affective and social integration dimensions. The contribution of this research is it develops the uses and gratification theory in virtual reality and evaluation materials for the Indonesian Ministry of Tourism and Creative Economy.]]>
<![CDATA[Implementation of Digital Marketing at Printing Company to Increase Customer Acquisition and Customer Retention (Case Study: Citra Kreasindo Mandiri Company) ]]>
<![CDATA[Clairine Irawan]]>;
<![CDATA[Budi Susanto]]>;
<![CDATA[Rismi Juliadi]]>
<![CDATA[ Conference Series Vol. 3 No. 1 (2020): International Conference on Global Innovation and Trends in Economy 2020 ]]>
Publisher : <![CDATA[ADI Publisher ]]>
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<![CDATA[In facing the global change and technology, PT Citra Kreasindo Mandiri company needs to make a change in the form of the application of technology within the company. The data was collected qualitatively by conducting interviews with business people involved, it’s the business owners and employees of PT Citra Kreasindo Mandiri so that data was obtained about current business conditions in terms of strategy, technology, customers, organization and culture and operations. Business priority is in the marketing section which is the sub-dimension of the strategy dimension. From this condition, one of the strategies that can be done is to implement digital marketing at the company PT Citra Kreasindo Mandiri The application of digital marketing is carried out to increase the customer acquisition rate and customer retention rate. The analysis technique is performed by comparing the company's business capabilities with the company's gap analysis. The results given from the application of digital marketing are that companies have the ability to be able to carry out digital transformation and the application will have a positive influence on the customer acquisition rate, customer retention rate and also company revenue.]]>
<![CDATA[How did the company respond to reviews on twitter? Es teh indonesia' case ]]>
<![CDATA[Agatha, Gabrielle]]>;
<![CDATA[Susilo, Daniel]]>;
<![CDATA[Juliadi, Rismi]]>
<![CDATA[ Jurnal Studi Komunikasi Vol. 7 No. 1 (2023) ]]>
Publisher : <![CDATA[Faculty of Communications Science, Dr. Soetomo University ]]>
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DOI: 10.25139/jsk.v7i1.6150
<![CDATA[These days, consumers can easily and quickly express their opinions through social media. This has a big impact and need to be responded wisely by the company. At the end of September 2022, PT Esteh Indonesia Makmur issue a subpoena to the account @ghandoyy due to the use of language and criticism which was considered misleading. Researchers want to see the analysis of social networks and network discourse formed through the concept of issue management and reputation on Twitter using applications such as Netlytic, Gephi, Brand24, DNA, and Visone. The network formed shows that there are many actors and discourses involved. Several clusters form a relationship and a higher degree, in which there are dominant actors who are connected to each other. Future research may shed lighter and more expected to analyze deeper to discuss network analysis using different tools and social media.]]>
<![CDATA[Use of computer-mediated communication in online discussion forum ]]>
<![CDATA[Rismi Juliadi]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 6 No. 4 (2022) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v6i4.4953
<![CDATA[The purpose of this study is to explore the usage of computer-mediated computer communication in online learning during the COVID-19 pandemic. This study focuses on how Universitas Multimedia Nusantara lecturers and students (UMN) build interaction for online learning. The research methodology used qualitative methods with six informants, and data generation was using in-depth interviews. The results indicated that most students positively perceived the online discussion forum as computer-mediated communication (CMC) in online learning during the COVID-19 pandemic. The students' perceptions are considered negative about lecturers' responses in the discussion forum because lecturers usually are late in replying to the student's questions. Students are satisfied with using computer-mediated communication in E-learning UMN, which has given many benefits in supporting online learning activities. The students need and expect the lecturers that they would have an enthusiastic attitude, provide immediate feedback, select the appropriate topic, and regularly participate in the online discussion forum.]]>
<![CDATA[Social Network Analysis About Brand Awareness of Shopee Indonesia on Twitter ]]>
<![CDATA[Sorta Yocevina Putri Rumapea]]>;
<![CDATA[Camelia Pasandaran]]>;
<![CDATA[Rismi Juliadi]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 6 No. 5 (2022) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v6i5.5190
<![CDATA[Brand recognition and brand memory are two crucial elements in brand awareness. Shopee Indonesia is one of the e-commerce in Indonesia, which is quite active on Twitter social media. This study analyzes social networks about brand awareness on Twitter through the hashtag #ShopeeID. In addition, I also want to enrich research on social network analysis in e-commerce in Indonesia. This study uses the concept of brand awareness, social media Twitter, and Social Network Analysis (SNA). The SNA research method uses the Netlytic and Gephi applications. Data collection was taken from 23-30 May 2022 for later analysis. The results showed that using hashtags in status uploads on social media could build brand awareness. The hashtag #ShopeeID can create consumer awareness of a brand as one of the e-commerce companies in Indonesia. This awareness is formed through the frequent and repeated use of hashtags by both Shopee and consumers. Shopee, a key player in disseminating information, uses Twitter as a medium to provide information through promos and giveaways. This research has implications for how e-commerce companies use hashtags in social media to create brand awareness. Businesses should pay more attention to using specific hashtags that reflect the brand than the business. When consumers can recognize a brand, that's where brand awareness is achieved.]]>
<![CDATA[Alfamart brand communication on expansion retail business in the Philippines ]]>
<![CDATA[Ashri Fatria]]>;
<![CDATA[Daniel Susilo]]>;
<![CDATA[Rismi Juliadi]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 6 No. 6 (2022) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v6i6.5721
<![CDATA[ABSTRACT In a guideline, the global brand company is broadly positioned around the world. In case the brand could be a premium estimated brand, it could be a premium cost around the world. The application of a global brand ought to too be indivisible from the part of the branding and key communication that makes difference in companies entering the domain of other countries. But what makes a brand profitable and how profitable is it? What could be a global brand and why are there still neighborhood brands? The spread of the COVID-19 pandemic in Southeast Asia, made global business lines run slowly and had to force business people to rack their brains to survive during a pandemic. The establishment of a lockdown policy has also hampered the distribution of retail goods as one of the impacts of the COVID-19 pandemic. However, it is different from Alfamart, which was able to survive during the pandemic with a decrease in net profit at the end of the third quarter of 2020 with a fairly small figure of -1.85% (Hafiyyan, 2020a). One of the strategies revealed is the expansion of Alfamart received a positive response in the Philippines competing 7-Eleven, Mini-Stop, Allday, Family Mart, and Lawson. So throughout 2020 Alfamart managed to open more than 1.000 new stores in Metro Manila and nearby province. The global brand communication strategy used by Alfamart to deliver strong brand awareness to Filipino customer mind and made Alfamart's brand positioning as a super minimart that serves the community. According to the above exposures, Alfamart is considered a successful brand in Indonesia that expand its global retail business in Southeast Asia since the COVID-19 pandemic that spread throughout the world. It is exciting research, Alfamart has not become the primary choice of consumers to shop at minimart or convenience stores in the Indonesian market itself. It is also inseparable from the brand communication strategy used by Alfamart to build strong brand awareness in Filipino consumers' minds. This research method is the case study, continuing to data analysis using the pattern matching of the informant insights and findings. The authors focus on describing the strategy of Alfamart Philippines to communicate its brand awareness in the community. Then, analyze the pattern matching of Filipino customers’ perceived brand of Alfamart through interviews with informants. The research findings are that Alfamart has expanded rapidly to open more than 1.200 stores since 2014 to help the community at Barangay (a remote area of the Philippines) for jobs and serve groceries product especially frozen food so that Alfamart become an "extended pantry" to their home. Alfamart’s accessibility and brand positioning as super minimart for Filipino customers built strong brand awareness as a global brand from Indonesia.]]>
<![CDATA[Discourse Network Analysis pada Stakeholder dan Integrated Value Creation dalam CSR Bank Mandiri ]]>
<![CDATA[Monica Pratiwi]]>;
<![CDATA[Bertha Sri Eko Murtiningsih]]>;
<![CDATA[Rismi Juliadi]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 7 No. 2 (2023) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v7i2.5998
<![CDATA[Program CSR tidak hanya aktivitas yang dilakukan perusahaan dalam memenuhi tanggung jawab sosial perusahaan untuk mendapatkan legitimasi dari masyarakat melainkan mampu mengintegrasikan keseluruhan nilai bersama setiap stakeholder dan bisnis secara berkelanjutan. Integrated Value Creation (IVC) adalah kombinasi antara CSR dan CSV. IVC adalah rangkaian proses untuk membantu perusahaan dalam mengintegrasikan semua nilai dan pemenuhan ekspektasi setiap stakeholder. Proses IVC terdiri dari 7 tahapan yaitu analisis konteks, stakeholder assessment, tinjauan kepemimpinan, peninjauan resiko, analisis kesempatan perusahaan, proses redesign, dan integrasi sistem. Dengan teori stakeholder mampu memetakan stakeholder sehingga Bank Mandiri mampu menyampaikan pesan komunikasi secara tepat sesuai kebutuhan setiap stakeholder. Melalui metode analisis jejaring wacana atau Disclosure Network Analysis (DNA), mengelola wacana yang didapatkan melalui 18 media massa online dan hasil wawancara untuk melihat bagaimana hubungan antar aktor, hubungan antar aktor yang terlibat dan konsep serta hubungan antar konsep yang berkenaan dengan strategi komunikasi CSR Program Kewirausahaan Petani Pamarican. Aktivitas CSR memberikan dampak melalui beragam aspek dalam perusahaan dan bisnis secara menyeluruh. Salah satu dampak yang akan diulas berkenaan dengan reputasi perusahaan. Reputasi perusahaan yang positif dapat dilihat melalui beragam dukungan dan keterlibatan dari para stakeholder seperti pemerintah, perusahaan BUMN, lembaga nonprofit, potensial petani, supplier, hingga pemerintah daerah Kebumen yang siap mendukung PT Mitra Desa Kebumen dioperasikan dengan mengimplementasikan sistem yang sama seperti Desa Pamarican. Tidak dipungkiri, keberhasilan Bank Mandiri dalam mengadakan Program Kewirausahaan Petani Pamarican mampu memberikan manfaat yang dirasakan petani dan semua stakeholder yang terlibat. Hal ini menjadi salah satu kunci penting yang mendukung dalam peningkatan reputasi perusahaan.]]>
<![CDATA[Identification of Netizen Communication regarding the Issue of the National Capital Relocation Plan # IKN Nusantara on Twitter ]]>
<![CDATA[Joego Herwindo]]>;
<![CDATA[Bherta Sri Eko Murtiningsih]]>;
<![CDATA[Rismi Juliadi]]>
<![CDATA[ Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 8, No 1 (2023): June 2023 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia ]]>
Publisher : <![CDATA[Ikatan Sarjana Komunikasi Indonesia ]]>
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DOI: 10.25008/jkiski.v8i1.733
<![CDATA[The plan to move the capital city of the Republic of Indonesia (RI) from DKI Jakarta Province to East Kalimantan Province sparks pros and cons. Various comments appeared on social media. This study aims to: (1) find out the issues carried in the #IKNNusantara hashtag network; (2) categorize comments into negative, positive, and neutral sentiment categories; (3) find the structure and relationships of the actors in the network. The research methodology is quantitative research approach, the SNA (Social Network Analysis) method using NodeXL software and Sentiment Analysis using the online application Brand24.com on the hashtag #IKNNusantara on Twitter. The results of sentiment analysis show that the conversation is dominated by neutral sentiment. The total number of tweets up to February 16, 2022, was 255. SNA results show that the network density between actors in #IKNNusantara is still low at 0.23 percent. The network diameter describes the network pattern spreads and the cohesiveness between actors is low. The most influential actors based on the value of centrality are the accounts @jokowi and @ir with the highest in-degree values, which shows that a lot of talks are directed to this account. Accounts @d_n4bil5 and @newiding30 who have the highest out-degree are the most active in disseminating information. The @jokowi and @d_n4bil5 accounts serve as bridges because they have the highest betweenness value. Accounts @doddyjasmar and @royadam_lubis have the highest closeness values. Furthermore, the @d_n4bil5 and @langonlegend accounts with the highest eigenvector values are the actors with the most links to other actors. With this result, the government needs to continue to monitor the issue continuously and build awareness among netizens and the Indonesian people in general about the importance of IKN development. The use of social media focusing on delivering messages through the 7 (seven) most influential accounts above can have a significant impact. In terms of issue management, the government also needs to consider the most appropriate strategies to respond to issues according to the type of issue and the government's position on the issue.]]>
<![CDATA[Analysis of the Electronic Word of Mouth (E-Wom) Of the Film “KKN di Desa Penari” ]]>
<![CDATA[Michelle Coritama]]>;
<![CDATA[Daniel Susilo]]>;
<![CDATA[Rismi Juliadi]]>
<![CDATA[ Jurnal Spektrum Komunikasi Vol 10 No 4 (2022): Jurnal Spektrum Komunikasi ]]>
Publisher : <![CDATA[LPPM Stikosa - AWS ]]>
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DOI: 10.37826/spektrum.v10i4.361
<![CDATA[The film “KKN di Desa Penari” is based on a true story that went viral on Twitter in 2019. After being delayed for 2 years, the film “KKN di Desa Penari” premiered on April 30, 2022 and became the highest-grossing mystical film of all time. This film has the power of electronic word of mouth (e-WOM) through social media Twitter and YouTube in building virtual communities where people gather to respond and talk about the stories in this film. This study aims to determine the level of structure and groups in conversational communication networks. on Twitter and YouTube comments about the film “KKN di Desa Penari”. This research is a positivism paradigm research that uses a quantitative approach. The process of collecting data and visualizing data was using Netlytic and Gephi applications. The results of this study indicate that the density figure in the discussion about the film “KKN di Desa Penari” on Twitter with a low intensity of communication between actors. It is also seen that in the conversation on Twitter there are five actors with the highest indegree (intensity of being mentioned, retweeted or replied to), they are @habisnontonfilm, @simpem8137823, @Merapi_uncover, @onyoum_arkeeu and @luvfiqy. Meanwhile, YouTube user Willa Widiana has the highest indegree score on YouTube. However, no one showed a high outdegree (intensity of mentioning, retweeting or replying) either on Twitter or Youtube.]]>
