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All Journal Jurnal Studi Komunikasi ARISTO Ultimacomm: Jurnal Ilmu Komunikasi Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Audience Jurnal Manajemen Komunikasi JURNAL KOMUNIKASI DAN BISNIS AICS Jurnal Public Relations (J-PR) Jurnal Riset Jurnalistik dan Media Digital Majority Science Journal Jurnal Komunikasi Indonesia
Juliadi, Rismi
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Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Digital Newspaper as An Alternative Solution to Maintain The Existence ff Print Media in PT Okt Oktoviani, Maria Bernadetta Erika; Kurniasari, Florentina; Juliadi, Rismi
Conference Series Vol. 3 No. 2 (2021): International Conference on Global Innovation and Trends in Economy 2021
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/conferenceseries.v3i2.614

Abstract

PT OKT Print Media needs to do a dual transformation to reposition its business to survive in the industry, create a new form of media to reach long distribution distances and to reach market segments that were previously unreachable, as well as to gain new business benefits. The transformation into a Digital Newspaper is carried out by changing the manual marketing process into digital marketing, and creating new html-based media with distribution via data-based and whatsapp. By enriching photos and videos as product development and segmentation that were previously unaffordable, and overcoming the problem of unreachable distribution.There are not many other studies that discuss the digital transformation from physical newspapers to digital newspapers using the Digital Maturity Model (DMM) from TM Forum. Using a 5-dimensional DMM-based questionnaire and 100 samples of customer and employee research, the maturity level of the company's current digital transformation process can be mapped, for the results to be validated by the Commercial Director as the basis for compiling a road map for further improvement. The findings of this study recommend that PT OKT Digital Newspaper uses a digital transformation strategy in the form of Digital Newspaper in order to survive for the purpose of maintaining its existence and adapting to its business environment.
How did the company respond to reviews on twitter? Es teh indonesia' case Agatha, Gabrielle; Susilo, Daniel; Juliadi, Rismi
Jurnal Studi Komunikasi Vol. 7 No. 1 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i1.6150

Abstract

These days, consumers can easily and quickly express their opinions through social media. This has a big impact and need to be responded wisely by the company. At the end of September 2022, PT Esteh Indonesia Makmur issue a subpoena to the account @ghandoyy due to the use of language and criticism which was considered misleading. Researchers want to see the analysis of social networks and network discourse formed through the concept of issue management and reputation on Twitter using applications such as Netlytic, Gephi, Brand24, DNA, and Visone. The network formed shows that there are many actors and discourses involved. Several clusters form a relationship and a higher degree, in which there are dominant actors who are connected to each other. Future research may shed lighter and more expected to analyze deeper to discuss network analysis using different tools and social media.
CSR Communication Strategies of Adira Finance to Increase the Corporate Reputation Fransisca, Grafviella; Juliadi, Rismi
Jurnal Audience: Jurnal Ilmu Komunikasi Vol. 7 No. 1 (2024): FEBRUARI 2024
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v7i1.9965

Abstract

As one of the well-known financial companies in Indonesia, Adira Finance has a strategy for CSR communication to the stakeholders accordingly. This effort intends to increase the corporate reputation after the COVID-19 pandemic through a local creative festival program. This study aims to find out the Corporate Social Responsibility communication strategies of Adira Finance to increase the corporate reputation. This study uses the concept of CSR communication strategies of Mette Morsing and Majken Schultz and the concept of the reputation of Fombrun. The study uses descriptive qualitative with case study method and in-depth interviews as data collection techniques, and pattern matching techniques as data analysis. This study found that Adira Finance applies the stakeholder involvement strategy for CSR communication to enhance the company's reputation among internal and external stakeholders. Adira Finance has implemented four aspects of reputation and appropriate CSR communication strategy; therefore, it has received positive news sentiments regarding CSR awards from the private organizer and has an employee engagement rate of more than 90%.
Social media marketing strategy to increase brand awareness of local fashion brands Khairunnisa, Putri Khansa; Juliadi, Rismi
Manajemen Komunikasi Vol 8, No 1 (2023): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v8i1.43548

Abstract

Russ & Co. is a local fashion brand from Bandung known as Paris Van Java. The fashion industries in Bandung City have been growing for three decades. The company endeavors to maintain consistent and integrated marketing communications to stay competitive. This research analyzes Russ & Co.’s social media marketing strategy as a local fashion brand during the COVID-19 pandemic. This research uses a descriptive qualitative method, data collection through in-depth interviews with four informants, data source triangulation to strengthen the research findings, and data analysis technique using qualitative data analysis. The concept of social media marketing from Tuten & Solomon is utilized. The findings indicate that Russ & Co. utilizes social media marketing to increase brand awareness amidst the COVID-19 pandemic. Instagram and TikTok are the optimal social media platforms to execute the marketing strategy. The Instagram social media strategies comprise implementing giveaways, ads, hashtags, influencer partnerships, and utilizing various platform features. On the other hand, the TikTok strategy is to create concise fashion videos imbued with humor. The findings of this study reveal the success of Russ & Co.’s social media marketing, evident through the increase in social media followers and being recognized as the top men’s clothing brand on Shopee Mall Indonesia.
Contemporary Dance As A Communication Media Between Generations Case Study: Empowering Family Welfare In Dadap Village, South Tangerang City Nuriman, Dian Agustine; Octory, Gadis; Juliadi, Rismi
MSJ : Majority Science Journal Vol. 2 No. 2 (2024): MSJ-May
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/msj.v2i2.142

Abstract

Contemporary dance is a dance art that is popular with not only Generation Z but also the millennial generation, which is currently the age of parents who already have teenage children. The increasing problems in children and adolescents that occur today are often caused by a lack of good internal communication through interpersonal communication between parents and their children. As the growth of digital media consumption, especially social media, occurs in Indonesia, it also affects the lack of communication within the family or even between neighbors, making it difficult to communicate and coordinate with each other. Through this research, it is hoped that it can help mothers and young women to be able to make dance a medium of communication between generations to be able to create harmonious and useful collaborative activities in fostering communication not only for the smallest social environment, namely the family but also for the community of Dadap village residents to create harmonious relationships between residents, especially between generations.
Communication Network Analysis on the Issue of #PertaminaKembaliTerbakar on Social Media X year 2023 Wangsa, Aurelia Kartika; Juliadi, Rismi; Astagini, Nuria
ARISTO Vol 12, No 2 (2024): July
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v12i2.8099

Abstract

The case of the Pertamina refinery that caught fire again in 2023 became a trending topic on social media platform X (formerly Twitter) shortly after the incident occurred. From this topic, researchers aimed to measure and analyze the communication network that was formed, the topics discussed, and the actors involved. Due to the limited research on social media communication networks related to the issue identification process for companies, this study also focused on analyzing the results of mapping the communication network that formed on social media platform X and its connection to the concept of reputation when a company faces a negative issue. Data collection was done using the Netlytic application, which was then processed using the Gephi application. From the data collection results, the research showed a diameter value of 9, indicating a relatively loose network of actors. The density, with a value of 0.001445, and the reciprocity, with a value of 0.0001443, indicated very low interaction density. From the actor's perspective, there were three main actors with the highest degree of centrality connecting other actors, but the topics discussed tended to be negative. These findings indicate that the actor @detikcom is dominant, with many other actors connected to the account to discuss topics related to Pertamina. The second dominant actors are @geiszchalifah and @giginpraginanto, who, upon further investigation, are active figures on social media providing information and commenting on political issues.
Social Network Analysis: Revisi UU Penyiaran dalam Unggahan Deddy Corbuzier di Instagram Abror, Dhimam; Utoyo, Arsa Widitiarsa; Juliadi, Rismi
Jurnal Riset Jurnalistik dan Media Digital Volume 5, No. 1, Juli 2025 Jurnal Riset Jurnalistik dan Media Digital (JRJMD)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrjmd.v5i1.4881

Abstract

Abstrak. Media sosial berperan penting dalam menyebarkan opini publik terhadap isu-isu kebijakan. Revisi Undang-Undang (UU) Penyiaran menimbulkan perdebatan, terutama di kalangan konten kreator digital. Artikel ini bertujuan untuk menganalisis struktur jaringan interaksi pengguna Instagram terhadap unggahan Deddy Corbuzier terkait revisi UU Penyiaran, serta mengidentifikasi aktor sentral dan sentimen publik yang terbentuk. Metode yang digunakan adalah Social Network Analysis (SNA) dengan visualisasi jaringan melalui perangkat lunak Gephi. Temuan menunjukkan adanya 1168 aktor dengan total 1117 interaksi, serta aktor paling berpengaruh seperti @tretanmuslim dan @kpipusat berdasarkan empat indikator sentralitas. Analisis sentimen dari 4.396 komentar menunjukkan mayoritas bersifat netral (51%). Implikasi dari temuan ini memperlihatkan bagaimana opini publik terbentuk dan menyebar melalui figur populer di media sosial, serta bagaimana media digital menjadi arena kritik terhadap kebijakan negara. Abstract. Social media plays a significant role in shaping public opinion on policy issues. The revision of the Broadcasting Law (UU Penyiaran) sparked debate, especially among digital content creators. This article aims to analyze the interaction network structure of Instagram users in response to Deddy Corbuzier's post about the broadcasting law revision, and to identify key actors and the prevailing public sentiment. The method used is Social Network Analysis (SNA) with network visualization generated through Gephi software. The findings reveal the presence of 1,168 actors with a total of 1,117 interactions. Influential actors such as @tretanmuslim and @kpipusat were identified based on four centrality indicators. Sentiment analysis of 4,396 comments indicates that the majority were neutral (51%). These findings demonstrate how public opinion is formed and disseminated through popular figures on social media and how digital platforms function as arenas for policy critique.
Strategy of Cultural Adaptation of Foreign Teachers in Multicultural Classrooms at Springfield Halim, Laurin Violentika; Murtiningsih, Bherta Sri Eko; Juliadi, Rismi
ULTIMA Comm Vol 16 No 2 (2024): Regular issue
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The cultural differences between foreign teachers and local students in multicultural classrooms impact teaching methods, communication styles, student-teacher interactions, and teaching preferences, affecting the effectiveness of learning. Studies on culture and educational communication in these settings are limited. This study investigates the cultural adaptation strategies of foreign teachers in multicultural classroom environments at Springfield High School. Utilizing Young Yun Kim's cultural adaptation theory framework, this research explores how foreign teachers at Springfield High School, an Indonesian school with an international curriculum, adjust in a collective educational setting, through a qualitative approach involving interviews with three participants and direct observations, employing a descriptive case study method. The findings highlight that foreign teachers' cultural adaptations involve key factors such as empathy, openness, flexibility, and support from the school environment. The model of cultural adaptation identified in this research is acculturation. This study contributes to the field of cross-cultural educational communication by emphasizing that foreign teachers need to understand the cultural backgrounds of local students to foster positive and meaningful interactions that enhance learning. The implications of this research include guiding the development of intercultural training programs designed to support foreign teachers and improve educational outcomes in multicultural classrooms. It underscores the importance of cultural competence among teachers working in these diverse environments.
Impact of Social Media Use on Public Behavior Regarding COVID-19 Vaccination Refusal Juliadi, Rismi; Angelia, Chininta Rizka; Faramita, Aazelia
JURNAL KOMUNIKASI INDONESIA Vol. 14, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study explores the impact of social media use on the behavior related to the refusal of the COVID-19 vaccination. Social media has been one of the most widely used sources of information during the COVID-19 pandemic. It provides easy access to a wide range of content, including information about the COVID-19 vaccination campaign carried out by the Indonesian government. However, content shared via social media is vulnerable to disinformation, fake news, and hoaxes. The use of social media during the pandemic has had a significant impact on people's attitudes toward vaccination, with vaccine hesitancy often stemming from multiple factors. This study aims to measure the impact of social media usage on behavior related to COVID-19 vaccination refusal. The research is grounded in the Uses and Gratification Theory (UGT) and the Theory of Planned Behavior (TPB), and employs a quantitative-explanatory research method. Data were collected via a survey of 196 respondents from generation X and Y, selected using a purposive sampling technique. The data analysis was conducted using Structural Equation Modelling (SEM) - Partial Least Square (PLS). Among the respondents—62% females and 38% males—the majority reported receiving an invitation from the Ministry of Health to participate in the vaccination program. The findings reveal a significant and nuanced distinction among the variables of information seeking and status seeking. Notably, purpose-driven or interactive social media activities were not significant predictors of vaccine refusal. In contrast, social media use for entertainment purposes emerged as a strong and statistically significant predictor of vaccine refusal behavior. This key finding suggests that passive consumption of entertainment-oriented content—such as memes, viral videos, or influencer narratives—may influence vaccine attitudes more powerfully than overtly persuasive or informative content. It appears that such content can bypass the critical scrutiny applied during active information-seeking behavior, thereby making entertainment-based media a potent vector for misinformation and vaccine hesitancy. The implication of this study reveals that the “entertainment” motive is the only significant predictor of the refusal of the COVID-19 vaccination, indicating that purely informational or data-heavy campaigns are ineffective against entertainment-driven misinformation. Therefore, public health communication should evolve toward emotionally engaging, narrative-based, and entertainment-oriented strategies, leveraging influencers, storytelling, and positive framing to foster hope, responsibility, and pro-vaccine behavior.
Struktur jaringan komunikasi isu susu formula di Twitter Dirgantoro, Kokok Herdhianto; Murtiningsih, Bertha Sri Eko; Juliadi, Rismi
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 9, No 2 (2023): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v9i2.3971

Abstract

Teknologi digital mengubah segalanya termasuk platform media sosial. Isu yang diangkat media arus utama dapat menjangkau lebih banyak pembaca melalui media sosial. Kekuatan netizen dan media massa menjadi kolaborasi besar untuk memunculkan keberpihakan pada sebuah isu. Pada 29 dan 30 September 2022 secara berturut-turut di halaman pertama, Harian Kompas mengangkat isu mengenai dugaan pelanggaran hukum dalam pemasaran tak etis susu formula.  Penelitian ini ingin mengetahui apa saja wacana dan motif yang muncul dari actor berpengaruh yang terlibat atas isu ini dikaitkan dengan konsep Strategies of Resistance dari Muted Group Theory (Teori Kelompok Terbungkam). Peneliti juga mengupas proses pembungkaman melalui analisis isi berita harian Kompas. Melalui Netlytic dan Brand24, didapatkan data bahwa berita media arus utama bergulir juga di platform media sosial Twitter dengan melibatkan actor berpengaruh. Sementara berdasarkan wawancara dengan aktor tersebut memperlihatkan bahwa aktor memiliki motivasi kuat untuk terus melakukan perlawanan terhadap produsen susu formula. Selain itu, dilakukan juga triangulasi yang hasilnya menunjukkan kepiawaian perusahaan dalam menghadapi komunikasi krisis menggunakan strategic silence. Triangulasi dengan narasumber kedua memperlihatkan adanya konfirmasi bahwa pembungkaman terhadap kelompok rentan terkait ASI itu nyata. Kesimpulannya, terjadi praktik pembungkaman terhadap kelompok rentan terkait ASI. Media dan media sosial menunjukkan dukungan namun dukungan tersebut tidak cukup untuk menghadapi kekuatan kelompok dominan.
Co-Authors Abror, Dhimam Agatha, Gabrielle Angelia, Chininta Rizka Arsa Widitiarsa Utoyo Chininta Rizka Angelia Daniel Susilo Dirgantoro, Kokok Herdhianto Faramita, Aazelia Fransisca, Grafviella Gadis Octory Halim, Laurin Violentika Khairunnisa, Putri Khansa Kurniasari, Florentina Masri Gasa, Frederik Murtiningsih, Bertha Sri Eko Murtiningsih, Bherta Sri Eko Nuria Astagini, Nuria Nuriman, Dian Agustine Oktoviani, Maria Bernadetta Erika Saraswati, Nyoman Aubinia Wangsa, Aurelia Kartika