Nurwahyu Julianto, Edi
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PENINGKATAN KEMAMPUAN PRAKTEK VIDEO TESTIMONI PROMOSI PRODUK UMKM BAGI GKS KEC. TEMBALANG Ayu Febriana, kharisma; Nurwahyu Julianto, Edi; Manuhoro Setyowati, Retno
TEMATIK Vol. 1 No. 1 (2021): Januari
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/tmt.v1i1.2550

Abstract

The advancement of information and communication technology is currently developing very rapidly, as well as in the world of MSMEs, one of which is for GKS Tembalang District, which requires the ability to practice video testimonials to promote their UMKM products to create competent human resources in their fields. requires theoretical and technical understanding through direct practice in making video testimonials, related to its UMKM products. The dedication with the title "Improving the Ability to Practice Video Testimonials for Promoting UMKM Products for GKS Tembalang District", with a dedicated team who are experts in their fields by Kharisma Ayu Febriana M.I.I. Kom, Retno Manuhoro S, M.I.Kom, and Edi Nurwahyu Julianto, M.I.Kom. GKS Tembalang District members, were taught the theory and training on the ability to make video testimonials that are correct and interesting so that they have knowledge and experience in this field.Keywords: UMKM, Video, TestimonialabstrakKemajuan teknologi informasi dan komunikasi saat ini berkembang sangat pesat, begitu juga dalam dunia UMKM yang salah satunya adalah bagi GKS Kecamatan Tembalang yang membutuhkan kemampuan praktek video testimoni promosi produk UMKM nya Untuk menciptakan sumber daya manusia yang kompeten dalam bidang nya. memerlukan pemahaman teoritis dan teknis melalui praktek langsung dalam pembuatan video testimoni, terkait dengan produk UMKM nya.. Pengabdian dengan judul Peningkatan Kemampuan Praktek Video Testimoni Promosi Produk UMKM Bagi GKS Kecamatan Tembalang , dengan tim pengabdian yang ahli dalam bidangnya oleh Kharisma Ayu Febriana M.I.I. Kom, Retno Manuhoro S, M.I.Kom, dan Edi Nurwahyu Julianto, M.I.Kom.Anggota GKS Kecamatan Tembalang, diajarkan teori dan pelatihan kemampuan pembuatan video testimoni yang benar dan menarik agar mereka memiliki pengetahuan dan pengalaman di bidang ini.
Hyperreality and Fandom Capitalism: An Analysis of Day6’s Fandom Consumptive Behavior in Purchasing Merchandise as an Identity Construction elsa ananda; Nurwahyu Julianto, Edi; Saptiyono, Ami
Journal of Communication Studies Vol. 5 No. 2 (2025): JCS: Journal of Communication Studies
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah, Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcs.v5i2.8807

Abstract

He phenomenon of fanaticism communities (fandom) of K-POP in Indonesia is not merely related to music, but also  involved merchandise comsumption practice that has symbolic meaning. This research aims to explore the role of hyperreality and fandom capitalism in constructing compsumtive behavior of DAY6’s fandom.  This research located in Semarang, particularly through purchasing activity of DAY6 merchandise as the part of identity construction. This research using qualitative phenomenological approach through in-depth interview method toward DAY6’s fans who actively participate in the community and has high intensity of merchandise purchasing. The analysis is conduct through tematic analysis for identifed meaning pattern that appears from informan’s experience. The results show three key findings. First, merchandise plays a role as a simulation of the idol’s presence. Second, merchandise consumptions contributes to shape the identity of fans as “MY DAY”, the name of DAY6’s fandom. Third, merchandise ownership is related to social recognition within the DAY6 community. The research concludes that DAY6’S fans consumptive behavior cannot be viewed simply as an economic activity, but rather as a symbolic meaning that shapes emotional closeness, fandom identity, and social relations within fandom hyperreality and capitalism.