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All Journal IRSYADUNA: Jurnal Kemahasiswaan Urwatul Wutsqo : Jurnal Studi Kependidikan dan Keislaman
Wiratmuko, Bambang
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Religion Education Languange, Linguistic, Communication & Media Other

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Implementasi Competitive Strength, Competitive Area, Competitive Result dalam Peningkatan Daya Saing dan Pemasaran Jasa Pendidikan Islam Wiratmuko, Bambang; Masrokan, Prim; Sujianto, Agus Eko
Irsyaduna: Jurnal Studi Kemahasiswaaan Vol. 3 No. 2 (2023): Agustus
Publisher : LP3M STIT Al Urwatul Wutsqo Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54437/irsyaduna.v3i2.1200

Abstract

His research aims to describe competitive strengths, competitive areas, and Competitive results in improving the competitiveness and marketing of Islamic education services. The urgency of this research is that a deep understanding and implementation of appropriate strategies in competitive strength, competitive area, and Competitive Result can optimize the competitiveness and marketing of Islamic education services. This type of research is categorized as library research using a descriptive-qualitative approach to examine competitive strength, competitive area, and Competitive Result as strategies to optimize the competitiveness and marketing of Islamic education services. Competitive strength includes various factors that play a role in influencing competitiveness. One important aspect is the quality of education. Educational institutions that provide a relevant curriculum, have qualified teachers, and use effective teaching methods have an advantage in providing an optimal learning experience for students. Competitive areas include specific market segments or the overall market that an educational institution targets. It is important to accurately identify and understand these competitive areas in order to effectively direct the marketing and development strategies of educational institutions. Competitive Results in the context of Islamic educational institutions include the achievements and outcomes that are sought to improve their competitiveness. The strategic objectives of competitive outcomes are to achieve competitive advantage, drive growth, and ensure long-term success for the institution..
Implementasi Competitive Strength, Competitive Area, Competitive Result dalam Peningkatan Daya Saing dan Pemasaran Jasa Pendidikan Islam Wiratmuko, Bambang; Masrokan, Prim; Sujianto, Agus Eko
Irsyaduna: Jurnal Studi Kemahasiswaaan Vol. 3 No. 2 (2023): Agustus
Publisher : LP3M STIT Al Urwatul Wutsqo Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54437/irsyaduna.v3i2.1200

Abstract

His research aims to describe competitive strengths, competitive areas, and Competitive results in improving the competitiveness and marketing of Islamic education services. The urgency of this research is that a deep understanding and implementation of appropriate strategies in competitive strength, competitive area, and Competitive Result can optimize the competitiveness and marketing of Islamic education services. This type of research is categorized as library research using a descriptive-qualitative approach to examine competitive strength, competitive area, and Competitive Result as strategies to optimize the competitiveness and marketing of Islamic education services. Competitive strength includes various factors that play a role in influencing competitiveness. One important aspect is the quality of education. Educational institutions that provide a relevant curriculum, have qualified teachers, and use effective teaching methods have an advantage in providing an optimal learning experience for students. Competitive areas include specific market segments or the overall market that an educational institution targets. It is important to accurately identify and understand these competitive areas in order to effectively direct the marketing and development strategies of educational institutions. Competitive Results in the context of Islamic educational institutions include the achievements and outcomes that are sought to improve their competitiveness. The strategic objectives of competitive outcomes are to achieve competitive advantage, drive growth, and ensure long-term success for the institution..
Transformative Kiai Leadership and the Formation of Entrepreneurial Culture in Pesantren Wiratmuko, Bambang; Tanzeh, Ahmad; Efendi, Nur; Rohmah, Liatul
Urwatul Wutsqo: Jurnal Studi Kependidikan dan Keislaman Vol. 15 No. 2 (2026): Sociocultural Islamic Education
Publisher : Lembaga Penelitian, Penerbitan dan Pengabdian Masyarakat (LP3M) IAI Al Urwatul Wutsqo - Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54437/urwatulwutsqo.v15i2.3125

Abstract

This study examines the leadership of kiai in shaping the entrepreneurial culture of santri at Qur’any Islamic Boarding School in Blitar and Fathul Ulum Islamic Boarding School in Jombang. The research was motivated by the growing need for Islamic educational institutions to strengthen students’ economic independence while maintaining spiritual and moral values. This study employed a qualitative approach with a multi-site design. Data were collected through in-depth interviews, participant observation, and documentation studies involving kiai, pesantren administrators, teachers, and santri. Data analysis was conducted through data condensation, data display, and conclusion drawing using single-site and cross-site analysis techniques. The findings reveal that kiai leadership plays a transformative role in fostering an entrepreneurial culture through exemplary leadership, internalisation of spiritual values, participatory engagement, and collective habituation. Entrepreneurial activities in both pesantrens were integrated with Islamic values such as sincerity, discipline, responsibility, and social empowerment. The kiai functioned not only as a religious leader but also as an agent of socio-economic transformation, encouraging santri to develop independence and productive skills. This study contributes to the development of Islamic educational leadership theory by proposing a spiritually based transformational leadership perspective within pesantren entrepreneurship education. The findings also demonstrate that pesantren can function as institutions of community empowerment capable of integrating spirituality, character education, and economic productivity within a holistic Islamic educational framework
Co-Authors Agus Eko Sujianto Ahmad Tanzeh Liatul Rohmah Masrokan, Prim NUR EFENDI