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Higher Education Marketing Strategy Through 7P To Increase Public Interest (Case Study at STKIP PGRI Trenggalek) Ambarwati, Rukmini; Masrokan, Prim; Sujianto, Agus Eko
EDUTEC : Journal of Education And Technology Vol 8 No 1 (2024): September 2024
Publisher : STAI Miftahul Ula Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/edu.v8i1.979

This study aims to provide a comprehensive understanding of higher education marketing strategies through the 7P framework to increase public interest. A qualitative method with a phenomenological approach was employed, utilizing a case study design. Data collection methods included in-depth interviews, direct observation, and document analysis. The data were analyzed using triangulation to ensure the credibility of information from multiple sources. The research was conducted at STKIP PGRI Trenggalek. The results reveal that the 7P elements—product (a variety of services offered), price (more affordable compared to other institutions), place (strategic and accessible location), promotion (both internal and external efforts), people (qualified lecturers and staff), physical evidence (adequate facilities and infrastructure), and process (the lecture activities meet student needs)—play a significant role. A SWOT analysis was also performed to identify strengths, weaknesses, opportunities, and threats. The study suggests that by leveraging its strengths and opportunities, STKIP PGRI Trenggalek can mitigate weaknesses and avoid external threats. Continuous promotion and prioritization of service quality have enhanced the institution's image, contributing to a steady increase in public interest.

PARADIGMA BARU KEBIJAKAN STANDAR NASIONAL PENDIDIKAN SEBAGAI UPAYA PENINGKATAN MUTU PENDIDIKAN INDONESIA Sulistiyanto, Eko; Masrokan, Prim; Muhajir, Asâ€™aril
Kelola: Journal of Islamic Education Management Vol. 8 No. 2 (2023): Kelola: Journal of Islamic Education Management
Publisher : Institut Agama Islam Negeri (IAIN) Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kelola.v8i2.3927

Â The government has issued and evaluated various policies to improve the quality of Indonesian Education. This study aims to analyze various policies and new paradigms of policies related to National Education Standards. The method used in this research is a literature study. The results of the study show that there is a paradigm shift related to policies regarding National Education Standards from those oriented to content standards, then shifted to graduate Competency Standards as an effort to improve the quality of Indonesian education.

Marketing Strategy for Madrasa Quality in Increasing Interest in Education Customers (Multisite Study at Madrasah Aliyah Negeri 1 Tulungagung and Madrasah Aliyah Negeri 1 Kota Kediri) Nur Alamsyah, Mochamad; Masrokan, Prim; Efendi, Nur
International Journal of Educational Research & Social Sciences Vol. 5 No. 4 (2024): August 2024 ( Indonesia - Malaysia )
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v5i4.844

This dissertation is based on the results of the researcher's observations regarding the conditions of madrasa marketing at Madrasah Aliyah Negeri 1 Tulungagung and Madrasah Aliyah Negeri 1 Kota Kediri and its role in efforts to increase the interest of educational customers. The problem formulation in this research is: (1) How does madrasa branding increase the interest of educational customers at Madrasah Aliyah Negeri 1 Tulungagung and Madrasah Aliyah Negeri 1 Kota Kediri? (2) How does madrasa differentiation increase the interest of educational customers? (3) How does madrasa positioning increase the interest of educational customers? (4) How does madrasa direct marketing increase the interest of educational customers? This dissertation aims to find and describe madrasa quality marketing strategies in the form of branding, differentiation, positioning, and direct marketing in increasing the interest of educational customers at Madrasah Aliyah Negeri 1 Tulungagung and Madrasah Aliyah Negeri 1 Kota Kediri, where the researcher conducted qualitative research and is a type of research with a multisite research design. Data collection techniques were carried out using (1) in-depth interviews, (2) participant observation, and (3) documentation. Data analysis was carried out in two ways, namely single site analysis with data collection, data condensation, data display and drawing conclusion steps, then continued with cross-site analysis. Checking the validity of the data is carried out using credibility, transferability, dependability and confirmability tests. The results of this research found that: The marketing strategy for madrasa quality in increasing the interest of educational customers is carried out by: a) branding, displaying the basic character of the madrasa in the form of mottos and slogans; b) differentiation, creating madrasas that have special services; c) positioning, implementing early admission patterns for new students and various levels of student admission schemes; d) direct marketing, direct marketing through the school website, promotion of madrasa success both in competitions at various levels and acceptance at universities as well as selection of outstanding female students through the student achievement program, and e) selected door to door, going directly to find and recruit students with achievement. Keywords: Marketing Strategy, Madrasa Quality, Educational Customer Interest.

Implementasi Competitive Strength, Competitive Area, Competitive Result dalam Peningkatan Daya Saing dan Pemasaran Jasa Pendidikan Islam Wiratmuko, Bambang; Masrokan, Prim; Sujianto, Agus Eko
Irsyaduna: Jurnal Studi Kemahasiswaaan Vol. 3 No. 2 (2023): Agustus
Publisher : LP3M STIT Al Urwatul Wutsqo Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54437/irsyaduna.v3i2.1200

His research aims to describe competitive strengths, competitive areas, and Competitive results in improving the competitiveness and marketing of Islamic education services. The urgency of this research is that a deep understanding and implementation of appropriate strategies in competitive strength, competitive area, and Competitive Result can optimize the competitiveness and marketing of Islamic education services. This type of research is categorized as library research using a descriptive-qualitative approach to examine competitive strength, competitive area, and Competitive Result as strategies to optimize the competitiveness and marketing of Islamic education services. Competitive strength includes various factors that play a role in influencing competitiveness. One important aspect is the quality of education. Educational institutions that provide a relevant curriculum, have qualified teachers, and use effective teaching methods have an advantage in providing an optimal learning experience for students. Competitive areas include specific market segments or the overall market that an educational institution targets. It is important to accurately identify and understand these competitive areas in order to effectively direct the marketing and development strategies of educational institutions. Competitive Results in the context of Islamic educational institutions include the achievements and outcomes that are sought to improve their competitiveness. The strategic objectives of competitive outcomes are to achieve competitive advantage, drive growth, and ensure long-term success for the institution..

Entrepreneurship Education Management in Enhancing the Entrepreneurial Competence of Students at Pondok Pesantren Fathul Ulum Shobirin, Mochammad Syafiuddin; Masrokan, Prim; Fuadi, Imam
Journal of Pesantren and Diniyah Studies Vol. 1 No. 1 (2024): Journal of Pesantren and Diniyah Studies
Publisher : Lembaga Pengembangan Pesantren dan Diniyah Provinsi Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63245/jpds.v1i1.3

The implications for the entrepreneurial competence of students at Pondok Pesantren Fathul Ulum can be identified through research encompassing the planning, implementation, and evaluation of entrepreneurship education. The research method employed is qualitative with a phenomenological approach, utilizing in-depth observation, interviews, and documentation for data collection. SWOT analysis is used as the analytical technique. The validity test employs source triangulation and technique triangulation methods. The research results indicate that the planning of entrepreneurship education at Pondok Pesantren Fathul Ulum is incorporated into an entrepreneurship learning curriculum consisting of theory- and practice-based learning plans. Entrepreneurship education is conducted using two methods: theory-based learning and practice-based learning. Entrepreneurship education achievement is evaluated through two direct methods (learning process) and post-learning. The evaluation of entrepreneurship education learning uses the CIPP (Context, Input, Process, and Product) evaluation model. The entrepreneurial competence of students at Pondok Pesantren Fathul Ulum is designed to develop social and corporate entrepreneurship competencies. The management of entrepreneurship education has implications for students' acquisition of knowledge, skills, and attitudes, aiming to equip them with the ability and competence to become initiators in entrepreneurship.

Implementasi Competitive Strength, Competitive Area, Competitive Result dalam Peningkatan Daya Saing dan Pemasaran Jasa Pendidikan Islam Wiratmuko, Bambang; Masrokan, Prim; Sujianto, Agus Eko
Irsyaduna: Jurnal Studi Kemahasiswaaan Vol. 3 No. 2 (2023): Agustus
Publisher : LP3M STIT Al Urwatul Wutsqo Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54437/irsyaduna.v3i2.1200

His research aims to describe competitive strengths, competitive areas, and Competitive results in improving the competitiveness and marketing of Islamic education services. The urgency of this research is that a deep understanding and implementation of appropriate strategies in competitive strength, competitive area, and Competitive Result can optimize the competitiveness and marketing of Islamic education services. This type of research is categorized as library research using a descriptive-qualitative approach to examine competitive strength, competitive area, and Competitive Result as strategies to optimize the competitiveness and marketing of Islamic education services. Competitive strength includes various factors that play a role in influencing competitiveness. One important aspect is the quality of education. Educational institutions that provide a relevant curriculum, have qualified teachers, and use effective teaching methods have an advantage in providing an optimal learning experience for students. Competitive areas include specific market segments or the overall market that an educational institution targets. It is important to accurately identify and understand these competitive areas in order to effectively direct the marketing and development strategies of educational institutions. Competitive Results in the context of Islamic educational institutions include the achievements and outcomes that are sought to improve their competitiveness. The strategic objectives of competitive outcomes are to achieve competitive advantage, drive growth, and ensure long-term success for the institution..

Higher Education Marketing Strategy Through 7P To Increase Public Interest (Case Study at STKIP PGRI Trenggalek) Ambarwati, Rukmini; Masrokan, Prim; Sujianto, Agus Eko
EDUTEC : Journal of Education And Technology Vol. 8 No. 1 (2024): September 2024
Publisher : STAI Miftahul Ula Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/edu.v8i1.979

This study aims to provide a comprehensive understanding of higher education marketing strategies through the 7P framework to increase public interest. A qualitative method with a phenomenological approach was employed, utilizing a case study design. Data collection methods included in-depth interviews, direct observation, and document analysis. The data were analyzed using triangulation to ensure the credibility of information from multiple sources. The research was conducted at STKIP PGRI Trenggalek. The results reveal that the 7P elements—product (a variety of services offered), price (more affordable compared to other institutions), place (strategic and accessible location), promotion (both internal and external efforts), people (qualified lecturers and staff), physical evidence (adequate facilities and infrastructure), and process (the lecture activities meet student needs)—play a significant role. A SWOT analysis was also performed to identify strengths, weaknesses, opportunities, and threats. The study suggests that by leveraging its strengths and opportunities, STKIP PGRI Trenggalek can mitigate weaknesses and avoid external threats. Continuous promotion and prioritization of service quality have enhanced the institution's image, contributing to a steady increase in public interest.

Aktualisasi Marketing Mix Concept Untuk Menciptakan Superior Customer Value Pada Perguruan Tinggi Islam Mustofa, Arif; Masrokan, Prim; Eko Sujianto, Agus
Jurnal Kependidikan Islam Vol. 14 No. 2 (2024): Agustus
Publisher : Program Studi Manajemen Pendidikan Islam UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jkpi.2024.14.2.129-141

Satuan pendidikan pada seluruh jenjang pendidikan dalam penyelenggaraannya diatur oleh standar pendidikan yang berlaku di daerah tersebut, di Indonesia standar nasional pendidikan menjadi acuan standar mutu pendidikan berskala nasional. Salah satu standar pendidikan yakni, standar pengelolaan pendidikan termasuk diantaranya pemasaran satuan pendidikan di masyarakat. Penelitian ini bertujuan untuk mendeskripsikan konsep dari bauran pemasaran oleh satuan pendidikan perguruan tinggi islam untuk menciptakan superior customer value bagi masyarakat. Marketing mix atau bauran pemasaran menjadi langkah penting yang harus dilakukan oleh satuan pendidikan, terdapat 7 aspek dalam bauran pemasaran diantaranya; product, place, price, process, promotion, people, phyisical evindence. Penelitian ini dilaksanakan dengan metode literature review, peneliti mengkaji dan mengananalisis 20 referensi terakhir (2015-2024) yang relevan dengan objek kajian penelitian. Hasil penelitian menunjukkan bahwa aktualisasi marketing mix pada perguruan tinggi islam di Indonesia terus mengalami perkembangan pesat ditinjau dari laporan jumlah perguruan tinggi yang terus mengalami peningkatan 0,37% , data pada tahun 2016 terakhir terdapat 699 perguruan tinggi islam dan hari ini pada tahun 2024 terdapat 964 perguruan tinggi. Peningkatan jumlah satuan pendidikan dipengaruhi oleh konsep marketing mix tiap lembaga yang memberikan dampak positif terhadap pendiidkan islam di Indonesia.

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