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All Journal Jurnal Pendidikan Ekonomi & Bisnis International Journal of Social and Management Studies (IJOSMAS)
Khoiriah, Rizka Ismi
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Opportunities, Challenges, and Capital Market Education Strategies through Social Media Khoiriah, Rizka Ismi; Maris, Anis Wahyu Intan
Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB) Vol. 11 No. 02 (2023): Jurnal Pendidikan Ekonomi & Bisnis (DOAJ & SINTA 2 Indexed)
Publisher : Faculty of Economics, Universitas Negeri Indonesia,Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPEB.011.2.6

Abstract

Social media is becoming a popular channel for influencers to share information and recommendations about investment decisions in the capital market. However, this also creates a risk of misleading advice and investment scams for investors who need more financial literacy. The Indonesia Stock Exchange, social media users, and influencers should collaborate to prevent capital market crime and promote investment education. This study explores the challenges and opportunities of using social media as an alternative to capital market education programs. It also aims to formulate appropriate capital market educational strategies and identify the characteristics of capital market-qualified influencers on social media. We used a qualitative approach with a content analysis method and semi-structured interviews. The research subjects are influencers on social media selected using a purposive sampling method. We propose a strategic management process tailored for effective capital market education through social media based on the research findings. The results of this study provide recommendations for investors to refer to information from qualified influencers and regulators.
Impact of Greenwashing, Subjective Norm, and Perceived Behavioral Control on Purchase Intention for Eco-Friendly Packaged Fast-Moving Consumer Goods: The Mediating Role of Green Trust Khoiriah, Rizka Ismi; Imaningsih, Erna Sofriana
International Journal of Social and Management Studies Vol. 6 No. 3 (2025): June 2025
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v6i3.501

Abstract

The rising public awareness of environmental issues has influenced consumer behavior, particularly in purchasing environmentally friendly products. This study analyzes the influence of Greenwashing, Subjective Norm, and Perceived Behavioral Control on Green Purchase Intention for eco-friendly packaged Fast Moving Consumer Goods (FMCG), with Green Trust as a mediating variable. A total of 250 respondents from Banten, Jakarta, and West Java, who are knowledgeable about environmental issues and eco-friendly FMCG products, were selected through purposive sampling. Data were analyzed using Structural Equation Modeling (SEM) with SmartPLS. Results indicate that Subjective Norm and Perceived Behavioral Control have a significant positive effect on Green Trust. Additionally, Subjective Norm, Perceived Behavioral Control, and Green Trust significantly influence Green Purchase Intention. While Greenwashing does not significantly affect Green Trust, it has a significant negative effect on Green Purchase Intention. Mediation analysis shows that Green Trust does not mediate the relationship between Greenwashing and Green Purchase Intention, but partially mediates the relationships between Subjective Norm and Perceived Behavioral Control with Green Purchase Intention. These findings offer important theoretical and practical insights into consumer behavior toward environmentally friendly packaged products.
Co-Authors Erna Sofriana Imaningsih Maris, Anis Wahyu Intan