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Erna Sofriana Imaningsih

Universitas Mercu Buana

Author-ID : 1047563

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Public Health Social Sciences Transportation Veterinary Other

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The Model Of Product Quality, Promotion, Price, And Purchase Decisions Imaningsih, Erna S.
Jurnal Ekonomi Vol 23, No 2 (2018): July 2018
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v23i2.373

The development of increasingly complex consumer needs and increasingly sharp market competition causes HONDA must be able to compete to show the benefits of its products and grab the attention of the consumers, one way to do it is to create a new product class SUV Medium namely HONDA H-RV. Consumers who will take the decision in choosing HONDA H-RV will consider various things in buying. Considerations are influenced by product quality, price, and promotion. Analytical techniques using validity test, Realibility test, multiple linear regression, t test, F test with SPSS 23.0 tool. based on the results of statistical calculations with linear regression analysis can be shown by the regression equation Y = 1,956 + 0,462X1 + 0,239X2 + 0,256X3 + e from regression equation known that product quality, price, and promotion have positive influence to purchasing decision. The result of calculation coefficient of determination equal to 0,673, it shows that product quality, price, and promotion are able to explain purchase decision equal to 67,3%. While the remaining 32.7% is explained by other variables that are not observed. Based on the result of data analysis, it can be concluded that there is positive influence of product quality, price, and promotion to decision of purchase of HONDA H-RV and have strong correlation level, it means if product quality, price, and promotion is increased it will result in high purchase decision

The Model Of Product Quality, Promotion, Price, And Purchase Decisions Erna S. Imaningsih; Saiful Rohman
Jurnal Ekonomi Vol. 23 No. 2 (2018): July 2018
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v23i2.373

The development of increasingly complex consumer needs and increasingly sharp market competition causes HONDA must be able to compete to show the benefits of its products and grab the attention of the consumers, one way to do it is to create a new product class SUV Medium namely HONDA H-RV. Consumers who will take the decision in choosing HONDA H-RV will consider various things in buying. Considerations are influenced by product quality, price, and promotion. Analytical techniques using validity test, Reliability test, multiple linear regression, t test, F test with SPSS 23.0 tool. based on the results of statistical calculations with linear regression analysis can be shown by the regression equation Y = 1,956 + 0,462X1 + 0,239X2 + 0,256X3 + e from regression equation known that product quality, price, and promotion have positive influence to purchasing decision. The result of calculation coefficient of determination equal to 0,673, it shows that product quality, price, and promotion are able to explain purchase decision equal to 67,3%. While the remaining 32.7% is explained by other variables that are not observed. Based on the result of data analysis, it can be concluded that there is positive influence of product quality, price, and promotion to decision of purchase of HONDA H-RV and have strong correlation level, it means if product quality, price, and promotion is increased it will result in high purchase decision

PENGARUH PERSEPSI HARGA, CITRA MEREK DAN CITRA NEGARA ASAL TERHADAP MINAT PEMBELIAN BODY BUTTER THE BODY SHOP Erna S. Imaningsih; Elsa Rianty
Jurnal Ilmiah Manajemen dan Bisnis Vol 4, No 3 (2018): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v4i3.5610

Penelitian ini bertujuan untuk mengetahui pengaruh persepsi harga, citra merek dan citra negara asal pada minat pembelian Body Butter The Body Shop. Objek penelitian ini adalah mahasiswi Fakultas Ekonomi dan Bisnis, Universitas Mercu Buana, Jakarta yang pernah membeli produk Body Butter The Body Shop. Penelitian ini dilakukan pada 110 responden dengan menggunakan pendekatan kuantitatif. Teknik pengumpulan data yang digunakan adalah kuesioner dan menggunakan convenience sampling untuk pengambilan sampel. Analisis data yang digunakan adalah SEM dimana pengolahan data menggunakan program SmartPLS versi 3.0. Hasil penelitian menunjukkan variabel persepsi harga, citra merek dan citra negara asal signifikan pada niat pembelian Body Butter The Body Shop. Hal ini dibuktikan dari hasil pengujian hipotesis bootstrapping.

The Implication of Digital Marketing that Influence the Political Decision to Vote Yanto Ramli; Erna Sofriana Imaningsih; Aldina Shiratina; Mochamad Soelton
Ilomata International Journal of Management Vol 2 No 4 (2021): October 2021
Publisher : Yayasan Ilomata

The intention of this research is to understand how did the winner of the election win the heart of the prospective voters and which of the variables that has the highest influence on the decision to vote for the candidate, the respective variables are: positioning and social media marketing towards the decision to vote in relating to the political marketing as the intervening variable. The data was collected from the distribution of questionnaire, the population are the voters of the election in West Java, Indonesia. This research is using Purposive Sampling as the data processing and the analysis tool is using Partial Least Square. The results indicate that both positioning and social media marketing have positive and significant effect towards political marketing, and the variable of positioning have the most significant influence towards decision to vote compare to social media marketing. The results show that the positioning of a candidate is very important to engage the decision of the voters to vote for them. Eventhough the social media marketing is also playing an important part to engage their voters.

PENGARUH E-PRODUCT KNOWLEDGE, E-SOCIAL INFLUENCE, DAN E-TRUST TERHADAP KEPUTUSAN BERDONASI DI APLIKASI KITABISA.COM Nanda Della Fitriana; Hamdan Hamdan; Erna Sofriana Imaningsih
Ultima Management : Jurnal Ilmu Manajemen Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v13i2.2175

Abstract- Technology is currently experiencing very rapid development and improvement, thus forming an innovation in the field of financial technology, one of which is the crowdfunding system. This crowdfunding innovation is used as a means of social, humanitarian and handling of victims of natural disasters. One of the platforms that uses the crowdfunding system in Indonesia is Kitabisa.com. The purpose of this study was to examine and analyze the effect of e-product knowledge, e-social, and e-trust knowledge on the decision to donate using Kitabisa.com. The subjects of this research are people who know or have used this Kitabisa.com. The sample used in this study amounted to 145 respondents. The sampling technique was carried out using a purposive sampling method using a quantitative research design. The data analysis used was statistical analysis in the form of SEM-PLS. The results of this study indicate that e-product knowledge, e-social influence, and e-trust have a positive and significant impact on the decision to donate. Keywords: e-decision to Donate; e-social Influence; e-product Knowledge; e-trust; kitabisa.com

Exploring Values Orientation to build Green Loyalty: the Role of Egoistic, Supply Chain Management, and Biospheric Erna S. Imaningsih; Prijono Tjiptoherijanto; Ignatius Heruwasto; Daniel Tumpal H. Aruan
International Journal of Supply Chain Management Vol 9, No 2 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (565.078 KB)

Abstract- The purpose of this paper is to explore the impact of eight dimensions of green supply chain management (GSCM) on economic, environmental and social performance, which are the three dimensions of corporate sustainability. This study aims to examine and analyze the influence of values orientation which consists of egoistic, supply chain, and biospheric towards green loyalty. This research is empirical research through questionnaire survey method distributed to 402 consumers who have experience buying green brands in Indonesia. With SEM data analysis tool. The results show that egoisitic and supply chain have a positive effect on green loyalty, while altruistic does not affect green loyalty.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v2i4.275

Risk and trust using mHealth application Hamdan Hamdan; Deden Kurniawan; Erna Sofriana Imaningsih; Amzad Samudro
Jurnal Manajemen dan Pemasaran Jasa Vol. 14 No. 2 (2021): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Since the COVID-19 pandemic, the increase in active users of the mHealth application as a doctor’s teleconsultation transaction, drug purchases, and other test services, especially the COVID-19 test service on a drive-thru basis, has increased significantly. The trend of health app user behavior indicates the importance of health. To reveal this phenomenon, the approach used is descriptive-quantitative with SEM-PLS analysis method using SmartPLS software. This finding is to make an important contribution for stakeholders that the main consideration factors for consumers intending to use mHealth application are risk and trust. The consequences for high risk are not proportional to the trust in the application, but when the trust as a mediator can lead to a positive attitude from consumers on the risk that will be accepted as a concrete action to use it. In the end, consumers’ strong trust reflects their behavior towards their intention to use the mHealth application.

PELATIHAN DAN MONITORING BUDI DAYA LELE DI KELURAHAN JOGLO, JAKARTA BARAT Ririn Wulandari; Arissetyanto Nugroho; Erna Sofriana Imaningsih; Parwoto
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 4 (2022)
Publisher : Universitas Majalengka

Budidaya Ikan Lele di DKI Jakarta adalah peluang usaha yang menguntungkan, karena permintaan lebih dari pasokan yang tersedia. Berdasarkan keberhasilan salah seorang Warga RT 17 RW 01 Kelurahan Joglo, Kecamatan Kembangan, Jakarta Barat, dilakukan pelatihan dan pengembangan budi daya Lele, dengan topik bagaimana mengembangkan dan memulai usaha, serta strategi pemasaran. Peserta sangat antusias mengikuti pelatihan sehingga mendapatkan pengetahuan pemasaran Lele dan pengetahuan budi daya Lele sesuai yang diharapkan, serta berencana memulai budi daya Lele. Hal tersebut didukung dengan pemberian lapak terpal 2x2 dan masing-masing 200 bibit Lele. Monitor keberlangsungan program dilaksanakan bersama dengan warga yang sudah sukses budi daya Lele.

Digital Bank Transformation: Sustainable Innovation in Financial Institutions Theodorus Sendjaja; Veithzal Rivai Zainal; Erna Sofriana Imaningsih; Lenny Christina Nawangsari; Singmin Johanes Lo
Journal of World Science Vol. 1 No. 12 (2022): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v1i12.136

Introduction: Bank digital transformation is a continuous innovation from conventional commercial banks to digital banks. The driving force in traditional retail banks to carry out sustainable innovation can be seen from the internal and external sides in the form of mutually supportive operations and strategies. In the face of competitive pressures, businesses in the financial services industry increasingly depend on innovation and sustainability to succeed and survive. The stress of business competition has made many banks worldwide close their branch offices in recent years. Method: This study is a literature study that collects theoretical references relevant to sustainable innovation in financial institutions, focusing on two main topics: sustainable digital technology innovation in Fintech and banks' digital transformation. Result: Fintech uses digital technology as a sustainable solution in offering financial inclusion services that are difficult for old players in the financial industry to fulfill. Fintech appears in peer-to-peer lending, virtual marketplaces and digital currencies. For the Bank's digital transformation, several regulations from the Financial Services Authority related to sustainable innovation must be complied with. Financial Services Authority Regulation Number 51/POJK.03/2017 concerning implementing Sustainable Finance for Financial Services Institutions, Issuers and Public Companies. Financial Services Authority Regulation Number 13/POJK.02/2018 concerning Digital Financial Innovation in the Financial Services Sector. Conclusion: The driving force in the Company to carry out sustainable innovation can be seen from the internal and external sides in the form of mutually supportive operations and strategies. The proposed digital transformation strategy for the Bank's continuous innovation is as follows: compliance with regulators, customer-centric, openness principles, and making digital a core value in business.

Co-Authors Adnan Rajak, Adnan Agustin Fadjarenie Aldina Shiratina Amzad Samudro Anees Janee Ali Anggraeni, Adilla Arissetyanto Nugroho ARIYANTO , Satrio Muhammad Ayu Arwati, I G. Daniel Tumpal H. Aruan Darifah, Darifah Dea OKTAVIANI Dea OKTAVIANI Deden Kurniawan Deden Tarmidi Destiyana Yuwanti Djamil, Masydzulhak Dudi Permana Elsa Rianty Enny Ariyanto Eri Marlapa Fahlevi, Tengku Reza Farley Dharmawan Fazmi, Merlin Hamdan Hamdan Hamdan Hamdan Hamdan Hari Setiyawati Hazi Ali Ida Royani Ignatius Heruwasto Imam Yuwono Indra Raharja Inneke Anggraini Janfry SIHITE Jarman Setiadi Khoiriah, Rizka Ismi Lenny Christina Nawangsari Mahadewi, Erlina P. Mas Wahyu Wibowo Masdzulhak Masdzulhak Mochamad Soelton Mohd Yusoff Yusliza Muhammad Fikri Nanda Della Fitriana Noor Hazlina Ahmad, Noor Hazlina Noor Salim Nurul Hidayah Panigoro, Erwin Parwoto Prijono Tjiptoherijanto PUTRA, Rangga Aji Raharja, Indra Ridho Rafqi Ilhamalimy Ririn Wulandari Saiful Rohman Saimin Saimin SALMAN, Kina Bahru Saputra, Salman Ari Sendjaja, Theodorus Setiawan, Arip Sianita, Pricillia Priska Singmin Johanes Lo Solihin, Rajes Sonny Indrajaya Sri Marti Pramudena Subekti Lidia Astuti Tine Yuliantini tyas, Noveyla hardhaning Veithzal Rivai Zainal Wahyu Wibowo Wiwit Suprihatiningsih Yanto Ramli Yuli Harwani, Yuli Yusliza Mohd YUSOFF

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