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All Journal BERBAKTI: Jurnal Pengabdian Kepada Masyarakat IIJSE
Syifana, Ananda Azza
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Humanities Dentistry Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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Implementasi Branding Dan Digitalisasi Bisnis Pada UMKM Di Wilayah Klampok Kota Blitar Syifana, Ananda Azza; Puspitasari, Sekar Aulia; Afifah, Nur; Sawitri, Dewi Khrisna
BERBAKTI : Jurnal Pengabdian Kepada Masyarakat Vol 1 No 2 (2023): BERBAKTI: Jurnal Pengabdian Kepada Masyarakat | September 2023
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30822/berbakti.v1i2.2451

Abstract

In this journal, the authors will discuss Branding and Digitalization in UMKM in the Klampok Village, Sananwetan District, Blitar City. This journal will discuss in detail what branding and digitization are that we will apply to UMKM in this Klampok village. Branding itself is an attempt to provide a company with a certain design or symbol as an identity in a business or company. Branding is usually synonymous with logos, designs, packaging, brands, etc. Branding is very important because branding can create an impression on consumers so they can find out what the company expects. In addition, Branding is also a way to differentiate yourself from performance competitors or other companies. Digitalization is a process of change that is analog to digital technology. This digitalization is also a framework for increasing the efficiency and effectiveness of performance in each section. The digitalization that we are doing is more focused on digitalizing marketing, digitizing marketplaces, digitizing social media and also creating websites for the UMKM we assist. The Branding and Digitalization that we do is of course to help the UMKM that we assist can develop properly.
The Influence of Work Discipline and Work Experience on Employee Performance of PT. Indonesian Classification Bureau Tanjung Perak Main Branch Surabaya Syifana, Ananda Azza; Iryanti, Endang
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.5502

Abstract

The purpose of this study is to investigate the relationship between PT. Indonesian Classification Bureau Tanjung Perak Surabaya staff' performance and their job experience and discipline. The research methodology employed in this study is associative analysis in quantitative research. Saturated sampling procedures were used in this study, which included 46 employees of the PT. Indonesian Classification Bureau Tanjung Perak Surabaya as the population and sample. The analysis procedure makes use of the Partial Least Squares (PLS) analysis technique. Work experience and work discipline have an impact on employee performance at the main branch of PT. Indonesian Classification Bureau Tanjung Perak Surabaya. So that the company can grow, it is intended that this involvement would have a favorable effect on employee performance in the future.
Co-Authors Endang Iryanti Muhammad Afif Puspitasari, Sekar Aulia Sawitri, Dewi Khrisna