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All Journal Jurnal Bisnis dan Kewirausahaan
Intan Perdana, Feranita
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Economics, Econometrics & Finance

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PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN WISATAWAN DAN DAMPAKNYA TERHADAP KEPUASAN Intan Perdana, Feranita
Jurnal Bisnis dan Kewirausahaan Vol. 13 No. 2 (2024): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/jbk.v13i2.4518

Abstract

The study aims to analyze: 1) the direct influence of promotion and service quality on tourist satisfaction, 2) the direct influence of promotion and service quality on tourist decisions, and 3) the indirect influence of promotion and service quality on tourist decisions through satisfaction. This research design uses survey research. This research will be carried out in the city of Cilegon. The population in the study was all tourists in Cilegon City totaling 105 people pawned samples. Data analysis techniques using path analysis The results showed that: 1) there is a direct positive and significant influence of promotion and service quality on tourist satisfaction 2) there is a direct positive and significant influence of promotion and service quality on tourist decisions, and 3) there is a positive and significant influence indirectly on promotion and service quality on tourist decisions through satisfaction.
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