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Journal : Review: Journal of Multidisciplinary in Social Sciences

Analysis Of Product Development Strategies: A Case Study On Manufacturing Industry In Cikarang Dewi, Puput Saputri; Rohimah, Ai Ria; Jamaludin, Jamaludin; Wiyanto, Tri Ngudi
Review: Journal of Multidisciplinary in Social Sciences Vol. 1 No. 07 (2024): June 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v1i07.308

Abstract

This study aims to analyze the product development strategies employed by the manufacturing industry in Cikarang. Through a qualitative research approach, data were collected from several manufacturing companies in the area using in-depth interviews and observations. The findings highlight a variety of strategies being utilized, with a primary focus on meeting consumer needs. Specifically, there is a tendency to employ derivative product development strategies, supported by directives from top management. However, the greatest challenge in producing innovative products that differ radically lies in requiring significant investment in research and development, as well as creating a conducive organizational environment. This study provides valuable insights for the manufacturing industry in Cikarang and encourages further research to involve companies in a broader region as well as to deepen understanding of product development strategies in the service industry.
The Influence of Debt to Equity Ratio (DER) and Return on Assets (ROA) on Share Prices in Property & Real Estate Sector Companies Listed on the Indonesian Stock Exchange for the 2013-2017 Period Dewi, Puput Saputri; Sapruwan, Muhammad
Review: Journal of Multidisciplinary in Social Sciences Vol. 1 No. 02 (2024): January 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v1i02.242

Abstract

In The purpose of this research was to determine the effect of debt to equity ratio and return on assets on stock price. The samples used were 17 property & real estate sector companies listed on the Indonesia Stock Exchange in 2013-2017. The sample technique used was purposive sampling. This study uses secondary data in the form of published annual reports. The methods used in this study are descriptive statistical analysis, classical assumption test, multiple linear regression, t test, F test and coefficient of determination test. The data was processed using SPSS Version 23. Based on the results of the study it is known that partially the debt to equity ratio has no effect on stock price and return on asset effects stock price, while simultaneously to equity ratio and return on asset effects stock price..