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All Journal JIMAKUKERTA Jurnal Entrepreneur dan Manajemen Sains
Ramadansah, Jepri
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Journal : Jurnal Entrepreneur dan Manajemen Sains

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PENGARUH KUALITAS PRODUK, INOVASI DAN KREATIVITAS TERHADAP MINAT BELI ULANG KONSUMEN PADA PEMPEK OWEN KOTA BENGKULU Ramadansah, Jepri
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 6 No. 1 (2025): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v6i1.7327

Abstract

The aim of this research is to determine the influence of product quality, innovation and creativity on consumer repurchase interest in Pempek Owen, Bengkulu City. Quantitative descriptive research method. In collecting data, researchers used observation methods, interview methods, documentation and questionnaires for Pempek Owen customers in Bengkulu City. The data analysis methods used were multiple linear regression, coefficient of determination and hypothesis testing. The results of this research show that: (1) Product quality has a significant effect on consumer repurchase interest with a tsig value of 0.011 with a beta coefficient value. The tsig value = 0.011 < 0.050 which means Ho is rejected and Ha is accepted. (2) Innovation has a significant effect on consumer repurchase interest with a tsig value of 0.001, tsig value = 0.001 < 0.050, which means Ho is rejected and Ha is accepted. (3) Creativity has a significant effect on consumer repurchase interest with a tsig value of 0.000. tsig value = 0.000 < 0.050 which means Ho is rejected and Ha is accepted (4) The variables Product Quality (X¬1), Innovation (X2) and Creativity (X3) have a significant effect on consumer repurchase interest (Y) with a valuetsig 0.000<0.05Keywords: Product Quality, Innovation, Creativity, Repurchase Intention
Co-Authors Ayudho Selviani Sismanto, Adi Sumarlan, Ahmad