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All Journal Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) JIMAKUKERTA Jurnal Entrepreneur dan Manajemen Sains
Sismanto, Adi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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PENGARUH KEADILAN ORGANISASI, KEPUASAN KERJA, TERHADAP TURNOVER INTENTION KARYAWAN BAGIAN PENJUALAN PADA PT. AGUNG AUOTOMALL KOTA BENGKULU Juliadi, Erwin; Sismanto, Adi; Ekowati, Sri
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 1 No. 1 (2020): Juli 2020
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v1i1.6

Abstract

PT. Agung Automall Kota Bengkulu is a subsidiary of the Agung Concern group which operates as a Toyota main dealer. The formulation of the problem is whether organizational justice and job satisfaction have a significant effect on turnover intention of PT employees. Agung Automall Bengkulu City. This study aims to determine the effect of organizational justice, job satisfaction, on turnover intention of employees of PT. Agung Automall Bengkulu City. This study used a sample of 62 respondents using total sampling technique. Data collection techniques using questionnaires and literature review. Data analysis techniques using multiple linear regression. This research uses validity test, reliability test, classical assumption test, followed by using hypothesis testing using SPSS. Based on the results of multiple linear regression analysis, Organizational Justice (X1) and Job Satisfaction (X2) have a negative effect on Turnover Intention (Y), this is evidenced by the regression equation Y = 19.109 +0. 252 X1 + 0.19 X2 and a determination coefficient of R2 = 0.142 which means Organizational Fairness (X1), and Job Satisfaction (X2) contributes 14.2% influence on Turnover intention (Y) at PT. PT. Agung Automall Bengkulu City and 86.2% are influenced by other variables which are not explained in this study. From the results of hypothesis testing using the t test and f test with the help of SPSS prongram, it can be seen that the variables of Organizational Justice (X1) and Job Satisfaction (X2) have a value of -2,756> .1,670 and -2,306> .1.670 Thus Ho is rejected and Ha is accepted. . This means that together, Organizational Justice and Job Satisfaction affect the Turnover intention of PT. Agung Automall Bengkulu City.
PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA SYARAH BAKERY Fatmawati, Eva; Sismanto, Adi
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 1 No. 1 (2020): Juli 2020
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v1i1.15

Abstract

This study aims to determine the effect of product quality on purchasing decisions on Syarah Bakery Bengkulu, to determine the effect of prices on purchasing decisions on Syarah Bakery Bengkulu, to determine the effect of promotion on purchasing decisions on Syarah Bakery Bengkulu. to find out the simultaneous influence of product quality, price, and also the promotion on purchasing decisions at Syarah Bakery Bengkulu. The population of this study is permanent customers of Syarah Bakery Bengkulu as the research population numbering 115 customers, from the calculation using purposive sampling it can be seen that the number of samples used in this study were 115 respondents. The research instrument was tested for validity and reliability by looking at the corrected item total correlation and cronbanch's alpha and all were declared valid and reliable. Data analysis techniques used in this study is quantitative data analysis techniques. The results of this study indicate that the product quality variable (X1) has a positive effect on purchasing decisions (Y), indicated by a positive regression coefficient of 0.216 with a sig value of 0.000 <0.005. Price variable (X2) has a positive effect on purchasing decisions (Y), indicated by a positive regression coefficient of 0.239 with a sig value of 0,000 <0.005. The promotion variable (X3) has a positive effect on purchasing decisions 0.110 (Y), indicated by a positive regression coefficient of 0.717 with a sig value of 0.003 <0.005. The F test results state that product quality, price and promotion have a significant and positive effect simultaneously on the decision purchase, obtained a value of 2.0638 with a value of sig = 0,000 <0.005. The influence of the product quality, price and promotion on purchasing decisions is R2 = 51.5% influenced by other variables in this study and the remaining 48.5%.
THE EFFECT OF SALES PROMOTION, LIFESTYLE, AND PRODUCT PRICE ON FASHION PRODUCTS BUYING INTEREST Purnamasarie, Musticha; Sismanto, Adi
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 1 No. 2 (2020): Desember 2020
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v1i2.25

Abstract

The purpose of this study is to determine effect of Sales Promotion, Lifestyle, and Product Prices on Fashion Products Buying Interest on Facebook and Instagram Social Networking Consumers at Niur Village, Sukaraja District of Seluma Regency. It also aims to find out the most dominant factor influencing buying interest upon fashion products. This research uses quantitative methods. The population in this study were 588  community members at Niur Village. Out of 588, 25% (147) of the population were made as  study sample drawn by using purposive sampling method. The criteria for this research sample are consumers who have ever bought fashion products from a minimum of Rp. 150,000 thousand up to a maximum of Rp. 300,000 thousand.Based on the results of multiple linear regression, it was obtained the regression equation of  Y = 5.575 + 0.287 (X1) + 0.251 (X2) + 0.533 (X3). The results of the study and the hypothesis show that sales promotion (sig α = 0.008 <0.050), lifestyle (sig α = 0.033 <0.050), and price of the product (sig α = 0.000 <0.050). They simultaneously significantly influenced the interest in buying fashion products. Partially the three variables of sales promotion, lifestyle, and product prices have a significant effect on buying interest in fashion products. We recommend that fashion product entrepreneurs or online shops can maintain product quality and prices to increase consumer buying interest through Facebook and Instagram social networks at Niur Village, Sukaraja District, Seluma Regency.Keywords: Sales promotion, Lifestyle, Product prices, Buying interes
PENGARUH STRATEGI SEGMENTING, TARGETING DAN POSITIONING TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE SAMSUNG DI KELURAHAN PAGAR DEWA KOTA BENGKULU Putra, Gustiawan; Sismanto, Adi
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 2 No. 1 (2021): Juli 2021
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v2i1.33

Abstract

This study aims to determine the effect of Segmenting (X1), Targeting (X2), and Positioning (X3) strategies on Purchasing Decisions (Y) of Samsung Mobile Phones in Pagar Dewa Village, Bengkulu city. The formulation of problem in this study whether there was an effect of Segmenting (X1), Targeting (X2), and Positioning (X3) on Purchasing Decisions (Y). This research used quantitative methods. The object of this research were users and consumers of Samsung mobile phones in Pagar Dewa Village, Bengkulu city with the sampling method by using purposive sampling technique. The number of respondents in this study were 85 respondents. Data collection techniques used observations and questionnaires. Data analysis techniques were further analyzed through classical assumption test, multiple linear regression, correlation coefficient and determination (R2), and hypothesis test. The results of multiple linear regression analysis with SPSS 24; regression equation obtained Y= 1.668 + 0.403 (X1) + 0.376 (X2) + 0.095 (X3). This means that there was a positive influence between Segmenting (X1), Targeting (X2), and Positioning (X3) on Purchasing Decisions (Y). The coefficient of determination (R2) was 0.714, which indicated that Segmenting (X1), Targeting (X2), and Positioning (X3) affect the Purchase Decision (Y) by 71.4%, while its remaining 28.6% was influenced by other variables, not in this study. The results of t_test on Segmenting variable (X1) showed thit> ttab (6,836> 1,664) and its value sig α = 0,000 <0.050), which showed significant influence between three as shown from its thit>ttab (4.705 >1.664). The significant value α = 0.000< 0.050), which showed its significant influence of three variablse as shown from thit> ttab (2.047> 1,664) and value (sig α = 0.044 < 0.050) on Purchasing Decisions (Y). The results of the F_test showed that Fhit> Ftab (67,361> 2,717) and (sig α = 0.000<0.050), this simultaneously the Segmenting (X1), Targeting (X2), and Positioning (X3) variables have a significant effect on the decision. Purchase (Y).Keywords: Segmenting, Targeting, Positioning, Purchasing Decision
PENGARUH KUALITAS PELAYANAN, CASH ON DELIVERY, KETEPATAN WAKU PENGIRIMAN, DAN DISCOUNT FLASH SALE TERHADAP KEPUASAN PELANGGAN PENGGUNA SHOPEE. Sismanto, Adi; Prayuda, Aris Firdian
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 4 No. 2 (2023): Desember 2023
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v4i2.166

Abstract

From the results of the study, the effect on the variables of Service Quality  and Cast On Delevery, Timeliness of Delivery and Discount Flash Sale on Customer Satisfaction of Shopee users in 5th semester students of the Management Study Program, Muhammadiyah University of Bengkulu. conclusions can be drawn as follows: Service Quality  has a positive effect on Customer Satisfaction Shopee Users in 5th Semester Students of Management Study Program, University of Muhammadiyah Bengkulu. Cash On Delivery  has a positive effect on Customer Satisfaction  Shopee Users in 5th Semester Students of Management Study Program, University of Muhammadiyah Bengkulu. Timeliness of Delivery  has a positive effect on Customer Satisfaction consumers on Shopee Customers in Semester 5 Students of Management Study Program, University of Muhammadiyah Bengkulu. Discount Flash Sale  has a positive effect on Customer Satisfaction on Shopee Customers 5th Semester Students of Management Study Program, University of Muhammadiyah Bengkulu. Quality of Service , Cast On Delevery , Timeliness of Delivery and Discount Flash Sale has an effect on consumer satisfaction. This can be seen from the hypothesis test together (Simultaneously) Ftable > Fcount (12.749> 1.850). This is proven from the correlation analysis R = 0.713 (71.3%) and is almost close to 1. And the coefficient of determination is R2 = 0.509 or around 50.9% while 0.481 or 48.1% is a contribution of other variables not examined  Keywords: Service Quality, Cash On Delivery, Timely Delivery, Discount Flash Sale, Customer Satisfaction.
PENGARUH KOMPENSASI, LINGKUNGAN KERJA DAN PELATIHAN TERHADAP KEPUASAN KERJA KARYAWAN PADA PT. AGRI ANDALAS KECAMATAN AIR PERIUKAN KABUPATEN SELUMA Kusnadi, Ary; Sismanto, Adi
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 4 No. 2 (2023): Desember 2023
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v4i2.171

Abstract

The population used in this research is all employees who work at PT Angri Andalas, Air Periukan District, Seluma Regency. 150 respondents. The sampling technique used total sampling based on predetermined criteria of 150 respondents. Data collection techniques are observation, documentation and questionnaires. The processed data was analyzed using the SPSS 24 formula. Based on the results of research and analysis of the influence of the Compensation, Work Environment  and Training  variables on Employee Job Satisfaction. The following conclusions can be drawn: Compensation  has a positive effect on Employee Job Satisfaction  of employees, this is proven by hypothesis testing with the t-test, obtained tcount > ttable (6,229 > 1,980) The work environment  has a positive effect on Employee Job Satisfaction  of employees, this is proven by hypothesis testing with the t-test, obtained tcount > ttable (2,240>1,980) Training  has a positive effect on Employee Job Satisfaction  of employees, this is proven by hypothesis testing with the t-test, obtained tcount > ttable (3,084>1,980) Compensation, Work Environment, and Training (X3) influence employee Job Satisfaction. This can be seen from joint hypothesis testing (Simultaneous) Ftable > Fcount (68,710 > 3,940). This is proven by the correlation analysis R = 0.765 (76.5%) and is almost close to 1. And the coefficient of determination is R2 = 0.585 or around 58.5% while 41.5% is the contribution of other variables not studied. Keyword: Kompensasi, lingkungan dan Kepuasan
PENGARUH BRAND IMAGE, BRAND EXPERIENCE, DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPERCAYAAN KONSUMEN GUNA MENINGKATKAN KEPUTUSAN PEMBELIAN PRODUK SKINCARE SKINTIFIC (STUDI KASUS PADA KONSUMEN MAHASISWI DI KAMPUS 4 UNIVERSITAS MUHAMMADIYAH BENGKULU) Eka Putri, Ninna Jalisma; Sismanto, Adi
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 5 No. 1 (2024): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v5i1.188

Abstract

This study aims to analyze the direct and indirect influence  of Brand Image, Brand Experience  and Electronic Word of Mouth, on sales through trust. The data analysis technique uses path analysis. The population of this study is students of the management study program of the University of Muhammadiyah Bengkulu. Based on the results of research that has been conducted on the influence  of Brand Image, Brand Experience  and Electronic Word of Mouth, it has a direct effect on Trust. Brand Image, Brand Experience, and Electronic Word of Mouth have an indirect effect on Sales through trust. Key words: Brand Image, Brand Experience, Electronic Word of Mouth, Trust, sales.
PENGARUH LOKASI, RASA, DAN CIRI KHAS TERHADAP LOYALITAS KONSUMEN GUNA MENINGKATKAN KEPUTUSAN PEMBELIAN PADA MAKANAN KHAS DI KABUPATEN SELUMA DESA AIR TERAS Durisa, Anugrah; Sismanto, Adi
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 5 No. 1 (2024): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v5i1.196

Abstract

This study is entitled The Influence of Location (X1), Taste (X2), Characteristics (X3) on Consumer Loyalty (Y) in order to increase Consumer Purchase Decisions (Z) on Typical Foods in Seluma Regency, Air Teras Village, it can be concluded that Location  affects Consumer Loyalty, Taste affects Consumer Loyalty, Characteristics affect Consumer Loyalty, Consumer Loyalty affects Purchase Decisions in using products. Location indirectly affects  the Purchase Decision in using the product. Rasa has an indirect effect on the Purchase Decision in using the product. Characteristics have an indirect effect on Purchase Decisions Keywords: Location, Taste, Characteristics, Consumer Loyalty, Purchasing Decisions
Effect of Work Life Balance on Job Satisfaction to Improve Employee Performance (PT. Agro Muko) Sismanto, Adi; Haristo , Ivan
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 2 (2024): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i2.1610

Abstract

This study aims to determine the effect of work life balance and reward system on employee job satisfaction at Pt.Agro Muko Estate. The sample used in this study amounted to 65 people. In this study the authors used data collection methods by means of observation, questionnaires and interviews. Based on the results of this study, it states that work life balance (X1) has an effect on job satisfaction (Y) in using the product, this can be seen from the results of research conducted with a path coefficient of 0.780 while the reward system (X2) has an effect on job satisfaction (Y) in using the product. It can be seen from the results of the research conducted that is equal to 0.821, and Job Satisfaction (Y) on Employee Performance (Y1) at PT Agro Muko. This can be seen from the efficiency β of 0.567 or 56.7% with a significant level of 0.000 <0.050, then H0 is rejected, which means that there is a positive and significant effect between Work Life Balance on Employee Performance.
PENGARUH KERJASAMA TIM, KOMPENSASI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PTPN VII (PERSERO) PADANG PELAWI Fernando, Eric; Sismanto, Adi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 1 (2024): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i1.5961

Abstract

Research at PTPN VII (Persero) Padang Pelawi with the formulation of the problem How is the influence of Teamwork, Compensation, Work Discipline on Employee Performance at PTPN VII (Persero) Padang Pelawi and The purpose of this research is to find out Teamwork, Compensation, Work Discipline on Employee Performance at PTPN VII (Persero) Padang Pelawi The population used in this study were all employees of PTPN VII (Persero) Padang Pelawi totaling 110 respondents. The sampling technique used total sampling based on predetermined criteria totaling 110 respondents. Observation data collection techniques, documentation and questionnaires. The data that has been processed is analyzed using the SPSS 24 formula. Based on research and calculations using the SPSS 26.00 program from the table it is found that: From the variables Teamwork (X1), Compensation (X2), and Work Discipline (X3) the most dominant influence on Employee Performance (Y) at PTPN Nusantara VII Seluma Regency, namely the results of research conducted are Teamwork and Compensation factors that have a relationship a significant value of 0.000. This indicates that from the variables Teamwork (X1), Compensation (X2), and Work Discipline (X3) which affect Employee Performance (Y), PTPN VII (Persero) Padang Pelawi Seluma Regency has a very significant relationship. Keywords: Teamwork, Compensation, Work Discipline, Employee Performance
Co-Authors Apriansyah, Yosef Ayudho Selviani Durisa, Anugrah Eka Putri, Ninna Jalisma Ekowati, Sri Fatmawati, Eva Fernando, Eric Haristo , Ivan Helfiliani, Juita Juliadi, Erwin Khaivi, Pelangi Dwi Kusnadi, Ary Oktaria, Tesa Dwi Periansah, Denny Permana, Agung Tedi Prayuda, Aris Firdian Purnamasarie, Musticha Putera, Aniko Putra, Gustiawan Putri, Anggun Desmayna Ramadansah, Jepri Sumarlan, Ahmad Syahputra, Reza Agung Zella, Zella