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All Journal Aktiva : Jurnal Akuntansi dan Investasi Welfare: Jurnal Pengabdian Masyarakat
Pranata, Mohammad Firlie
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Economics, Econometrics & Finance Environmental Science Social Sciences

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DIGITAL MARKETING PADA PELAKU USAHA PEMULA DI SMK AT TAUFIQIYAH Pranata, Mohammad Firlie; Wijaya, Nur Qoudri; Septiani, Ria
Aktiva : Jurnal Akuntansi dan Investasi Vol 8, No 2 (2023): AKTIVA
Publisher : Universitas Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53712/aktiva.v8i2.2180

Abstract

Sumenep is the easternmost city in Madura. Sumenep has natural wealth that has great potential to be used as a business area. Micro, small and medium enterprises (MSMEs) are expected to spearhead the economy in Sumenep district, plus the district has a program for a thousand entrepreneurs and a thousand tourism to introduce Sumenep Regency as the soul of Madura. Sumenep is home to the Wiraraja University campus which has a Faculty of Economics and Business with a Digital Business Study Program. This is a benchmark for instilling an entrepreneurial spirit from an early age.At – Taufiqiyah Vocational School, Sumenep Regency, located at Jl. Safari No. 035 Aengbaja Raja, Bluto sub-district, Sumenep Regency. This teaches students to instill an entrepreneurial spirit from an early age, but it is a shame that the school does not yet have a special department for business and marketing or digital business. At - Taufiqiyah Vocational School gradually has to follow the development of digital technology which has provided major and fundamental changes in various aspects of life as well as business organizations, a practical approach in managing changes in business organizations in the digital era so that the transformation carried out by planning and implementing strategies produces human resources who are better prepared to face change. This researcher found that students initially studied digital marketing autodidactically or on their own by trying to market using the social media they had, but this was not enough without intense training to increase students' knowledge and skills, such as by practicing advertising, product photos and strategies for marketing on social media so that students can finally enter the market or set up a shop in a market place, but this needs to be done because currently students are just trying without any clear training. Students are expected to be able to serve customers or customers in a friendly and open manner, be disciplined in their business and be able to do digital marketing well. 
ANALISIS MANAJEMEN DINASTI DALAM PENGELOLAAN PONDOK PESANTREN DALAM PENYALAHGUNAAN ASET WAKAF DALAM PENYALAHGUNAAN ASET WAKAF PONDOK XXXXX DALAM MENGHADAPI ERA DIGITAL Pranata, Mohammad Firlie; Zakki, Nurdody
Aktiva : Jurnal Akuntansi dan Investasi Vol 8, No 1 (2023): AKTIVA
Publisher : Universitas Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53712/aktiva.v8i1.2037

Abstract

Islamic Boarding Schools in managing their waqf for the benefit of the ummah and blessings for their managers. The 2006 National Committee on Governance Policy (KNKG) guidelines explain that every company must ensure that the principles of Good Corporate Governance (GCG) are applied to every aspect of business and at all levels of the company. This article aims to find out about Dynasty Management in the Management of Islamic Boarding Schools in the Misuse of XXXXX Pondok Waqf Assets in facing the Digital Age. The results of the study show that Dynasty Management is very influential and has a major impact on asset misuse, so the need for GCG principles, namely transparency, accountability, responsibility, independence and fairness, is known to improve the land management reporting control system online or digitally as a tool needed by the Executor of Maintenance and Expansion of Waqf Land (P3TW).
Analisis Pada Pelaku Bisnis Dalam Rekrutmen Karyawan Marketing Digital Di Kabupaten Sumenep Norsain, Norsain; Pranata, Mohammad Firlie
Aktiva : Jurnal Akuntansi dan Investasi Vol 9, No 2 (2024): AKTIVA
Publisher : Universitas Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53712/aktiva.v9i2.2486

Abstract

Indonesia has entered the digitalization era, people are starting to trade digitally. The online market is increasingly becoming a big hope for quick profits, shifts from convenience stores to online stores are commonplace for business actors. This is a challenge for businesses to find human resources who can operate computers or can make sales online or what is known as digital marketing. Digital marketing is expected to be able to promote existing products in a business in the digital world with the ability to master the digital market. Sumenep is a city that is geographically located on the eastern tip of Madura Island. Business actors in Sumenep are starting to move towards the online market, which requires digital marketing in their business ventures. The results of the discussion show that it can be concluded from the interviewees that 75% of the business actors in Sumenep Regency are dealing with the online market by retaining old employees and conducting training, while the other 25% is by recruiting new employees.
Penguatan Strategi Pemasaran UMKM Gethuk Magic Ditengah Keterbatasan SDM dan Laporan Keuangan di Era Digital Pranata, Mohammad Firlie; Fakhri, Ahmad Alauddin; Fakhri, Defyandi; Afiyah, Wardaniatul; Azzahrah, Fatimah; Islami, Siti Nur Azizah Nikmah; Pranata, Rendi; Sya’ban, Purnama
Welfare : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2025): Welfare : June 2025
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v3i2.2311

Abstract

The Gethuk Magic MSME in Babbalan Village, Sumenep, faces significant challenges in human resource (HR) management and financial reporting, particularly in the digital era that demands rapid adaptation to technology. This study aims to strengthen the digital marketing strategy of the MSME to enhance its competitiveness and expand market reach. A qualitative descriptive approach was used, employing Participatory Action Research (PAR) and case study methods, including interviews, observations, and direct field documentation. The research findings indicate that interventions through training in digital media usage and financial recording applications have improved operational efficiency and product visibility. Offline marketing activities integrated with digital promotion have proven effective in increasing consumer interaction and sales turnover. These findings affirm that technology-based marketing strategies, along with improved HR capacity and digitalized financial reporting, are strategic solutions for addressing the limitations faced by MSMEs in an increasingly competitive digital economy.
ANALISIS EFEKTIFITAS MARKETING DIGITAL DAN LAPORAN KEUANGAN DALAM PENINGKATAN PRODUKSI GULA MERAH SIWALAN DI KABUPATEN SUMENEP Pranata, Mohammad Firlie; Rohmaniyah, Rohmaniyah
Aktiva : Jurnal Akuntansi dan Investasi Vol 10, No 2 (2025): AKTIVA
Publisher : Universitas Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53712/aktiva.v10i2.2894

Abstract

Indonesia is entering the era of digitalization, people are starting to trade digitally. The online market is increasingly becoming a great hope for fast profits, switching from conventional stores to online stores is becoming commonplace. This is a challenge for business people to find human resources who are able to operate computers or can carry out online sales or what is called digital marketing. Digital marketing is expected to be able to promote existing products in a business in the digital world with the ability to dominate the digital market. Sumenep is a city that is geographically located at the eastern tip of Madura Island. Sumenep is also a city that produces Siwalan brown sugar. Siwalan brown sugar is an important part of life in Sumenep as a food sweetener and is also long-lasting for storage. In 2023, siwalan brown sugar businesses will begin to become extinct and will almost become extinct due to production materials and human resources becoming less interested in this business. So the researcher will conduct research on digital marketing in increasing siwalan brown sugar production in Sumenep district. The method used in qualitative research is by conducting interviews and observations and processing data to obtain solutions and methods that are suitable for solving these problems, the results of the research With the existence of digital marketing, Siwalan brown sugar business actors need special training and support from the village and government in becoming a sales platform so that the community can sell Siwalan brown sugar more quickly and produce it on a large scale every day. Regarding production material issues, there is a need for growers. new siwalan tree so that it can be passed on to the next generation, and the importance of financial reports in recording is very important to increase consumer confidence and ease of managing finances.
Co-Authors Afiyah, Wardaniatul Fakhri, Ahmad Alauddin Fakhri, Defyandi Fatimah Azzahrah Islami, Siti Nur Azizah Nikmah Norsain Norsain Nur Qoudri Wijaya Nurdody Zakki PRANATA, RENDI Rohmaniyah, Rohmaniyah Septiani, Ria Sya’ban, Purnama