Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Welfare: Jurnal Pengabdian Masyarakat
Fakhri, Defyandi
Unknown Affiliation
Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Penguatan Strategi Pemasaran UMKM Gethuk Magic Ditengah Keterbatasan SDM dan Laporan Keuangan di Era Digital Pranata, Mohammad Firlie; Fakhri, Ahmad Alauddin; Fakhri, Defyandi; Afiyah, Wardaniatul; Azzahrah, Fatimah; Islami, Siti Nur Azizah Nikmah; Pranata, Rendi; Sya’ban, Purnama
Welfare : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2025): Welfare : June 2025
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v3i2.2311

Abstract

The Gethuk Magic MSME in Babbalan Village, Sumenep, faces significant challenges in human resource (HR) management and financial reporting, particularly in the digital era that demands rapid adaptation to technology. This study aims to strengthen the digital marketing strategy of the MSME to enhance its competitiveness and expand market reach. A qualitative descriptive approach was used, employing Participatory Action Research (PAR) and case study methods, including interviews, observations, and direct field documentation. The research findings indicate that interventions through training in digital media usage and financial recording applications have improved operational efficiency and product visibility. Offline marketing activities integrated with digital promotion have proven effective in increasing consumer interaction and sales turnover. These findings affirm that technology-based marketing strategies, along with improved HR capacity and digitalized financial reporting, are strategic solutions for addressing the limitations faced by MSMEs in an increasingly competitive digital economy.
Co-Authors Afiyah, Wardaniatul Fakhri, Ahmad Alauddin Fatimah Azzahrah Islami, Siti Nur Azizah Nikmah Pranata, Mohammad Firlie PRANATA, RENDI Sya’ban, Purnama