Imang Maulana
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Strategi Komunikasi Akun Instagram @Farizas_Kyas Dalam Mempromosikan Produk Busana Muslim Di Kalangan Remaja Jihan Hanif Muarifah; Muhammad N. Abdurrazaq; Imang Maulana
Tabsyir: Jurnal Dakwah dan Sosial Humaniora Vol. 5 No. 2 (2024): April : Jurnal Dakwah dan Sosial Humaniora
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/tabsyir.v5i2.1130

Abstract

The dynamics of contemporary development are correlated with integrated technological progress innovations in human activity, both in aspects of education, business, communication, and so on. The communication strategy is the choice of Instagram owner @Farizas_kyas as a marketing promotion for Muslim fashion products towards teenagers. Because, today's teenagers have followed trends as a reflection of modernity while remaining within the corridors of sharia principles. This research aims to examine and describe the communication strategy for promoting Muslim fashion products among teenagers by the Instagram account @Farizas_kyas. The research method uses a description method with a qualitative approach. The research subject is Farizas Kyas, while the research objects are material objects and formal objects. The data source was obtained from the Instagram account @Farizas_kyas through product posts and stories. Data collection was carried out through virtual observation, interviews and documentation. The research results confirm that the communication strategy for the Instagram account @Farizas_kyas in promoting Muslim fashion products among teenagers is done by creating attractive visual content, using hashtags, educational and informative content, live Instagram, and being consistent in posting content. By using an Instagram account, the account owner gets more benefits through the effectiveness of the product marketing strategy used.
Gambaran Praktik Public Speaking Santri Madrasah Aliyah Ma’had Al-Zaytun Tahun 2024 Hafidah Ilmi Hasanah; Imang Maulana; Muhammad N. Abdurrazaq
Tabsyir: Jurnal Dakwah dan Sosial Humaniora Vol. 6 No. 2 (2025): Jurnal Dakwah dan Sosial Humaniora
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/tabsyir.v6i2.2077

Abstract

Public speaking is an essential skill that every individual, especially Madrasah Aliyah students, must master to prepare for societal challenges. This skill not only supports the ability to convey information effectively but also plays a crucial role in building self-confidence, enhancing communication competencies, and preparing students to contribute to community life. At MA Ma'had Al-Zaytun, public speaking is an integral part of the curriculum aimed at equipping students with skills relevant to real-world demands. This study aims to identify effective strategies to improve the public speaking skills of students at MA Ma’had Al-Zaytun by analyzing the factors influencing these skills within the context of pesantren education. The research adopts a qualitative approach, utilizing data collection techniques such as in-depth interviews, observations, and documentation. The findings indicate that the public speaking program, through activities such as muhadhorah, significantly contributes to enhancing students' confidence and communication abilities. However, challenges such as nervousness and lack of preparation remain issues to be addressed. These findings provide important implications for the development of more effective and adaptive public speaking training programs in pesantren and other educational institutions.
KOMUNIKASI INTERPERSONAL DALAM MEMBANGUN KEPERCAYAAN PERTEMANAN MAHASISWA KPI IAI AL-AZIS (PENDEKATAN PRAKTIS LES GIBLIN) Ilma Nur Fadilah; Supriadi M; Imang Maulana
Jurnal komunikan Vol. 4 No. 2 (2025): Komunikan: Jurnal Komunikasi dan Dakwah
Publisher : Departemen Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30993/jurnalkomunikan.v4i2.634

Abstract

Penelitian kualitatif deskriptif ini mengkaji peran fundamental komunikasi interpersonal dalam membangun kepercayaan pertemanan di kalangan mahasiswa KPI IAI AL-AZIS angkatan 2021. Dilatarbelakangi oleh pentingnya trust sebagai fondasi hubungan, tujuan studi adalah mendeskripsikan praktik komunikasi interpersonal (berdasarkan dimensi Joseph DeVito dan prinsip Les Giblin) serta peranannya dalam memperkuat tiga pilar kepercayaan (Mayer, Davis, & Schoorman: kemampuan, niat baik, dan integritas). Melalui wawancara mendalam dengan 8 informan (Purposive Sampling), ditemukan bahwa mahasiswa mempraktikkan keterbukaan bertahap, empati melalui active listening, dan dukungan tulus yang selaras dengan prinsip Giblin. Peran sentral komunikasi divalidasi oleh temuan bahwa trust dibangun melalui penguatan integritas (konsistensi dan kerahasiaan), niat baik (dukungan tanpa pamrih), dan kemampuan (relevansi saran) yang semuanya diuji dan diwujudkan melalui interaksi interpersonal yang efektif.